Seth Silvers, Podcasting and Purposeful Storytelling – InnovaBuzz 537

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Seth Silvers, Story On Media

Our guest in this episode is Seth Silvers, Founder and CEO of Story On Media & Marketing, who help businesses increase revenue through strategic, story-focused marketing. Seth is host of the Small Business Storytellers podcast and his new podcast “The Business”, which is being launched this year as a 10,000 piece NFT collection. Story On helps coaches and consultants become known in their niche through podcasting.

In our conversation Seth talked to me about

  • Purposeful storytelling putting our customer at the centre
  • Why podcasting is such an engaging and intimate medium
  • Novel uses of NFTs as digital access cards

Franklin Taggart in episode 507 introduced us to Seth.

Listen to the podcast to find out more.

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To support the show and join our Flywheel Nation Community head over to innovabiz.co/flywheelnation. This is where you can meet and talk with our guests and other fans of the show. The only way to access this community is through the purchase of a digital access token – it’ll cost you less than a cup of coffee! Permanently bookmark this episode by purchasing the episode token here. 50% of all revenue from this episode token will go directly to our guest; the other 50% goes towards supporting this show. Think of it as a way to support the guest and tell them that you loved their show.

Podcast listeners are intentional – they’ve chosen to listen. It’s a great medium to build a relationship with listeners and build community. @SethSilvers on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Seth Silvers, Story On Media

Key points and takeaways from this episode include:

  • Every story does NOT need to be a big epic. At the same time every story can be purposeful and have impact. 
  • You can have a lot more impact if you do one thing exceptionally well and focus on that, rather than doing many different things.
  • Podcasting is a wonderful and impactful way for businesses to tell stories and connect with their audience.
  • People want to know the context behind a business, they want to know more about the inner workings behind a business and see that journey, all the ups and downs.
  • Podcast listeners are intentional – they’ve chosen to listen. It’s a great medium to build a relationship with listeners and build community.
  • NFT’s (Non-fungible tokens) are authenticated digital collectibles.  Each one is unique through the transparency of blockchain technology. Think of them as digital access cards that can’t be counterfeited.
  • These digital access cards can provide a unique way to engage your super fans and provide them additional value and know who your super fans are.
People want to know the context behind a business, they want to know more about the inner workings behind a business and see that journey, all the ups and downs. @SethSilvers on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round 

Here are Seth’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Trust yourself and trust your ideas. Be willing to fail, most importantly take action.
  2. Best thing for new ideas – The practice of journaling.  Write down ideas and get them out of your head.
  3. Favourite tool for innovation – Making notes, my iPhone.  Notion and G-Suite.
  4. Keep project/client on track – Listen to them. Find out what they really want and need and if we are aligned.
  5. Differentiate – Incorporate your story.

Action

Pay attention to the idea that you are scared of or that makes you  nervous.  Spend some time thinking about that idea and write or journal about it. Maybe you’re supposed to pursue it, maybe just process it for additional information. There’s a reason you’re nervous about that idea and it’s important to get to the bottom of that reason.

Reach Out

You can reach out and thank Seth through the Success with Stories website.

Suggested Guest

Seth suggested we have a conversation with Carlos Diaz, founder of Uncut.fm on a future InnovaBuzz Podcast episode.

Links

Books

Cool Things About Seth

  • His first business was re-selling shell necklaces to raise money to build a treehouse, as a young child.
  • Seth discovered the power of storytelling when he co-founded a not-for-profit organization while still at high school.
Pay attention to the idea that you are scared of or that makes you  nervous. Trust yourself and trust your ideas. Be willing to fail, most importantly take action. @SethSilvers on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

2 Comments

  1. William Reed on August 31, 2022 at 19:32

    I found this podcast particularly compelling. One takeaway was the idea that in your stories the customer is the Hero, and you are the guide. It was also intriguing to hear about how NFTs can be thought of as Digital Tickets, which can be sold but not copied. What a great way to support and protect Artist’s Work!

  2. Jürgen Strauss on September 5, 2022 at 18:33

    Thanks for the comments, Will. Yes I’m particularly intrigued with the use of NFTs (digital tokens) as a way to support and protect all creators! Stay tuned for some exciting developments in relation to this and the InnovaBuzz Podcast!

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