Ready to power up your podcasting game and take advantage of this powerful medium?
Powerhouse Podcast Marketing
In 2021, there are over two million active podcasts (Podcast Insights, 2021). That's startling growth; there were just c. 500,000 active podcasts in 2018.
Many who don't have a podcast, think that there are too many podcasts already, it’s too late to start one!
NO! It's absolutely the right time to start a podcast now, or to double down on podcasting if you have one.
Podcasting IS the wave of the future.
Why is Podcasting such an effective marketing strategy?
Podcast listener numbers for 2021 are at an all time high. And they're growing exponentially. Podcasting isn't a fad; it's been around since the late 1990s and authors have been using podcasting to get on bestseller lists for over a decade.
Listening is replacing blog reading for many readers. Podcasts have little competition during many times of the day, for example, in the car while we're commuting, in the gym, walking the dog.
Recording equipment is affordable and accessible, which makes it easy to produce high quality audio. You don't need to be a "tech whiz" or have a professional recording studio to produce a valuable, engaging podcast!
Some Tips for Your Podcast
- Be really clear about your intent and who your audience are and shape a show that’s really going to speak to them;
- Treat your podcast as an ongoing education program to transform your listeners;
- Build relationships through your podcast - it's an opportunity to speak with people you don't yet know;
- Listen to great podcasts and learn from them;
- Read podcast reviews to see what is missing from the medium - what can you add?
- Make it easy for your listeners to connect with you.
We partner with thought leaders to enable them to build sustainable visibility, professional credibility and a deep connection with their dream clients.
Ready to power up your podcasting game?
Take advantage of this powerful medium
Founder and Chief Innovator, Jürgen's vision for Innovabiz is simple:
Innovabiz partners with thought leaders to enable you to build professional credibility, sustainable visibility and a deep connection with your dream clients - making your marketing (and podcasting) Human again.
Jürgen is passionate about helping businesses achieve exceptional results through innovation and modern human marketing.
Althea is the one that keeps everything on track!
She works with the Innovabiz team and our extended team of strategic partners on the company's largest projects.
Althea liaises with podcast guests to manage the interview schedules and the podcast publication schedule.
Our Core Values
- Leadership - we like to be out front and in charge of our own destiny
- Growth - company and personal value, “if you’re not growing, you’re stagnating”
- Achievement - driven by exceptional results, service of value (being of service to our clients)
- Innovation - we do things differently, for the sake of BETTER not just to be unique
- Fun and enjoyment - enjoy the work!
- Teamwork - company team, partners and clients and community - We believe that if we work together we win together!
- Partnering with our clients - the best way is for us to be of service to the customer and add exceptional value
- Contribution - to each other, to our clients (success, value), to the greater good
- Learning - we are a learning organisation, this is a key part of growth, personal value, leadership and providing value to our clients.
- Profit - all that we do needs to be profitable and growing, so that the business is and remains sustainable in the future. We also have a responsibility to clients to remain profitable!
- Communicate Well - the meaning of our communication is the response we get.
- Put People First - we really care.
- Do what's right - according to our core values.
On the 1st July I will be celebrating an annual growth in my business net profit of just over 47%. Fundamental to this massive success has been the work of Innovabiz.
If you want a long term, sustainable, comprehensive digital marketing strategy that delivers hundreds of thousands of dollars to your business, you have to have Innovabiz on your team.
Destiny Pursuit Coaching and Training
I can’t speak highly enough of Jürgen Strauss and Innovabiz and recommend them to any business owner that wants their website to achieve more client traffic, more client contact and more sales. I know that Innovabiz will build you a website you will be proud of and one that will continue to build your business.