Ready to power up your podcasting game and take advantage of this powerful medium?
Powerhouse Podcast Marketing
In 2023, with over 3 million active podcasts (Listen Notes, 2023), some say it's too late to start one. But 𝗡𝗢! It's the 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘁𝗶𝗺𝗲!
Podcasting IS the wave of the future.
Picture this: over 600 million blogs, but just 3 million podcasts. There's ample room for your unique voice! The secret? Carve out a niche blending your passion with your one-of-a-kind perspective.
Why is Podcasting such an effective marketing strategy?
Podcast listener numbers for 2023 are at an all time high. And they're growing exponentially. Podcasting isn't a fad; it's been around since the late 1990s and authors have been using podcasting to get on bestseller lists for over a decade.
Listening is replacing blog reading for many readers. Podcasts have little competition during many times of the day, for example, in the car while we're commuting, in the gym, walking the dog.
Recording equipment is affordable and accessible, which makes it easy to produce high quality audio. You don't need to be a "tech whiz" or have a professional recording studio to produce a valuable, engaging podcast!
Some Tips for Your Podcast
- Be really clear about your intent and who your audience are and shape a show that’s really going to speak to them;
- Treat your podcast as an ongoing education program to transform your listeners;
- Build relationships through your podcast - it's an opportunity to speak with people you don't yet know;
- Listen to great podcasts and learn from them;
- Read podcast reviews to see what is missing from the medium - what can you add?
- Make it easy for your listeners to connect with you.
We partner with thought leaders to enable them to build sustainable visibility, professional credibility and a deep connection with their dream clients.
Ready to power up your podcasting game?
Take advantage of this powerful medium
Jürgen Strauss
Founder and Chief Podcast Innovator, Jürgen's vision for Innovabiz is simple:
Innovabiz shows high-impact achievers how to harness the power of podcasting to build a world of vibrant connections, amplify their impact, and transform their business.
Jürgen is passionate about connecting people and leveraging technology to drive business growth as well as transforming the podcasting landscape by infusing it with genuine, authentic human connections.
A podcast host himself, Jurgen has held meaningful conversations with hundreds of outstanding entrepreneurs from all around the world gaining insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they can add to the rest of the world.
A Master Practitioner and champion of Neuro Linguistic Programming (a communication tool and change management system based on the study of excellence which is used to great effect worldwide), Jurgen incorporates the myriad of tools NLP provides to coach and build deep connections with his clients, podcast guests and community.
Prior to founding Innovabiz, Jürgen worked in the science and chemical industries leading large global multi-national teams across Asia, Europe, India, North America and Australia. He's spent years at the intersection of technology, science, human behaviour, marketing and business management.
Strategic Partners
Destiny Pursuit Coaching and Training
Learn, Grow and Make THE Difference. Destiny is not a matter of chance, it's a matter of choice.
Brillsome
Professional Websites with Unique Designs that deliver exceptional results.
Piccia Neri
Branding, Design and Websites that increase sales.
Techno Global Team
Delivering professional service, offices and team members to growing businesses.
Our Core Values
- Leadership - we like to be out front and in charge of our own destiny
- Growth - company and personal value, “if you’re not growing, you’re stagnating”
- Achievement - driven by exceptional results, service of value (being of service to our clients)
- Innovation - we do things differently, for the sake of BETTER not just to be unique
- Fun and enjoyment - enjoy the work!
- Teamwork - company team, partners and clients and community - We believe that if we work together we win together!
- Partnering with our clients - the best way is for us to be of service to the customer and add exceptional value
- Contribution - to each other, to our clients (success, value), to the greater good
- Learning - we are a learning organisation, this is a key part of growth, personal value, leadership and providing value to our clients.
- Profit - all that we do needs to be profitable and growing, so that the business is and remains sustainable in the future. We also have a responsibility to clients to remain profitable!
- Communicate Well - the meaning of our communication is the response we get.
- Put People First - we really care.
- Do what's right - according to our core values.
On the 1st July I will be celebrating an annual growth in my business net profit of just over 47%. Fundamental to this massive success has been the work of Innovabiz.
If you want a long term, sustainable, comprehensive digital marketing strategy that delivers hundreds of thousands of dollars to your business, you have to have Innovabiz on your team.
Joanne Clark
Destiny Pursuit Coaching and Training
I can’t speak highly enough of Jürgen Strauss and Innovabiz and recommend them to any business owner that wants their website to achieve more client traffic, more client contact and more sales. I know that Innovabiz will build you a website you will be proud of and one that will continue to build your business.