Scott Perry, Creative on Purpose – InnovaBuzz 229

Scott Perry

Scott Perry, Creative on Purpose

In this episode, I’m really excited to have as my guest, Scott Perry, who is the founder of Creative on Purpose. Scott is a teacher, musician, a coach in Seth Godin’s Akimbo workshops and author of The Creative on Purpose Handbook, Endeavor, and The Stoic Creative Handbook.  Creative On Purpose is a newsletter, blog, broadcast, community, and coaching program for people who are ready to fly higher in endeavors that make a difference.

In our discussion, Scott talked to me about:

  • What is a creative endeavour and how can we all make a difference in the world
  • How everything we do is about gratitude and choice
  • Moving forward and keeping up momentum with the smallest viable approach

Listen to the podcast to find out more.

Listen to the Podcast

An endeavour that makes a difference is work that is at the intersection of who you are, what you are good at and where you belong, and work that is done with and for other people in an effort to make a difference. @ScottPerrySays on… Click To Tweet

Show Notes from this episode with Scott Perry, founder of Creative on Purpose

Key points and takeaways from this episode include:

  • Creative on Purpose is a platform for helping others fly higher in endeavors that make a difference
  • An endeavour that makes a difference is work that matters, work done with and for other people that you care about, and work that enhances your life while also elevating the lives of others.
  • All of us are teachers in one way, shape, or form. We learn with and from each other all the time.
  • An endeavour that makes a difference is work that is at the intersection of who you are, what you are good at and where you belong, and work that is done with and for other people in an effort to make a difference.
  • Creative on Purpose is for people who are deeply ready to engage in an endeavour that they aspire to excel in or people who are already engaged in some sort of endeavour but are somehow finding themselves stuck and need help breaking through some obstacles and barriers.
  • Creative on Purpose is dedicated to people who are ready to learn by doing. It is positioned to help others frame their situations and discover the work that they are meant to do now, and engage in doing that work in a way that helps them cultivate a greater sense of purpose, passion, and prosperity. 
  • Stoicism is a beautiful philosophy about mindfulness, presence, and about human beings being inherently social creatures that are born with the capacity for reason and have a responsibility to themselves and to each other to help make the world a better place.
  • Stoicism is very much about cultivating emotions that promote our health, happiness and well being, and overcoming negative emotions that lead us to become angry, frustrated, or suffering in any way.
  • Self-awareness allows us to put ourselves and our situations into a context where we can actually frame and see things as the way they are.
  • One of the fundamental principles of being creative on purpose is starting with gratitude and recognising that everything we are doing is about choice. When we think and act in alignment with our integrity, we can frame any situation in a way that creates positive options.
  • Even in those moments when there is nothing we can do to make things better, we still have the opportunity to practice the virtues of patience, humility, acceptance, and resilience. Even the worst moments provide us with opportunities to develop and cultivate our excellence of character.
  • Happiness is based on accepting that there are things that we can control and things that we can’t.
  • We all have the ability to step into a better possibility and to promote the health, happiness, and well being of each other.
  • Who you are, what you are good at, and where you belong – it is at the intersection of these three things that you will find your next endeavour.
    • Who you are – your values and your guiding principles
    • What you are good at – your core talents
    • Where you belong – surround yourself with the people who share your values and talent to do meaningful work
  • Purpose, passion, and meaning come through doing any work that is in front of you with intention and integrity.
  • The Smallest Viable Approach
    • Smallest Viable Step – instead of thinking about the next big thing, think about the very next step that you can do today that will have you step into this possibility that you are imagining.
    • Smallest Viable Audience – instead of trying to fill a funnel with thousands of people, start with the first ten.
    • Smallest Viable Offer – something that you can create a landing page for with a buy now button that you can get at least 10 people to sign up and pay you to do this little project that you can build in a day. 
  • You need to have a vision for the world you want to live in and a mission about how you are going to bring that world into existence. You need to have goals that are moving you towards that vision and you want to make sure that you are aware of the possibilities and challenges that you did not see when you first get started.
  • Nobody has ever changed anybody without thinking about the big idea. Nobody has ever changed somebody else’s mind just by talking about it. Change happens through action and action is what earns us trust.
  • Meaningful change is not just about the change you seek to make through your product or service. It’s also about developing and cultivating excellence in yourself as a human being and as somebody who is trying to be a force for good.
Purpose, passion, and meaning come through doing any work that is in front of you with intention and integrity. @ScottPerrySays on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Scott’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Accept that you are creative. Creativity is merely the act of bringing something forth into the world that didn’t exist before. When you stop telling yourself the harmful stories that are getting in your way of acting on your creative impulse and start remembering the fearless creative you once were, you will find yourself more creative. Creativity is at the heart of innovation.
  2. Best thing for new ideas – Writing a to-do list every morning, and selecting the one thing you’re going to get done that day.
  3. Favourite tool for innovation –  Meditations by Marcus Aurelius.
  4. Keep project / client on track – Be honest with clients when things are not working out.
  5. Differentiate – Do not start with WHY. Start with WHO you are, what are your guiding principles, your core talents and skills. Surround yourself with people who share the same values and who need your talents to help them move forward, and you’ll find that you are better situated to find a WHY in whatever it is that you decide to do. 

To Be a Leader

Take a small step into possibility every day. Define what that possibility is and step towards that possibility. Keep leaning into that possibility. That’s how change happens. That’s how we remain connected and that’s how we inspire each other to make things better.

Reach Out

You can reach out and thank Scott through his website

Suggested Guest

Scott suggested I interview Sheila Heen, author of Difficult Conversations, and Jane Beddall of Dovetail Resolutions. So Sheila and Jane, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Scott Perry.


Discover, develop, and deliver better endeavors with and for the people you care about. Get your FREE copy of the Creative on Purpose Handbook


Cool things about Scott

  • He’s the Head Coach of Seth Godin’s The Freelancer Workshop.
  • He holds a Bachelor’s Degree in History – American Studies from Colby College.
  • He’s been playing and teaching guitar for the past 28 years.
Change happens through action and action is what earns us trust. @ScottPerrySays on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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