Azul Terronez, Born to Write – InnovaBuzz 230

Azul Terronez

Azul Terronez, Born to Write

In this episode, I’m really excited to have as my guest, Azul Terronez, Host of Born to Write Podcast and Co-Founder of Authors Who Lead and the Authors Writing Academy. Azul dreamt about writing a book for a long time and even helped many of his students write and publish books. Only when he set himself a challenging deadline to write his own book, did he get started and then he completed the book in 30 days!

One person at a time, Azul started helping people find their vision for their book, distill it and take actionable steps to make it happen. Today, he helps authors write and publish their books.

In our discussion, Azul talked to me about:

  • How to overcome writer’s block by emptying your head of the myriad of ideas you almost certainly have
  • How writing a book is more about who you are, than what you know
  • How to start conversations that are worth having

Chrstina Nicholson on episode 211 suggested we interview Azul.

Listen to the podcast to find out more.

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To stand out in the crowd, you have to really know what makes you different and what makes your message stand out. @AzulTerronez on #InnovaBuzz podcast Share on X

Show Notes from this episode with Azul Terronez, Host of the Born to Write Podcast

Key points and takeaways from this episode include:

  • If we can make kids care about writing, they’ll get better at it.
  • Plan out your book. Figure out how many words you need to write each day and every day, write no matter what.
  • Books are either transformational or transactional.
  • To stand out in the crowd, you have to really know what makes you different and what makes your message stand out.
  • You can’t be wrong as long as you stand in your power and you are clear about your unique view in the world.
  • Someone can repeat what you know but no one can give the same vision of the things you that you think about and the way you think about them.
  • Big ideas are just small ideas. It is up to other people to make it big. Your job is to find the thing that makes you interesting, different, and unique, and to have something to talk about.
  • The message is more important than the words in the book. 
  • An apprentice’s job is to be a servant and not someone to be taught. You can learn a lot by being a servant of people you want to imitate.
  • Everyone should write a book. 
  • Book authority can build leverage. It allows you to continue to stay in front of the crowd by having something to say. 
  • What it takes to sell books is to never give up on it. You can’t expect people to stand firm and keep talking about if you are going to give up on it.
  • Writing is a creative process for understanding.
  • All writings should be creative.
  • You don’t have to be a good writer. You don’t need to worry if your writing is good or not because it is the reader who will judge it. Your job is to put your best thinking and your best piece of work, and it being good has nothing to do with you.
  • Empty your head of every possible idea for a book you might have. Sit down with a blank page and list them all until you have nothing left to say. 
  • A writer’s block isn’t about not knowing what to say. It is having too much to say.
  • Pick the idea that gives you the most excitement and energy for now. If you’re writing a book to transform and to think about something big, you have to pick the idea that you care about.
  • Resistance lives in the things that you leave untouched.
  • There are two ways to really write a book. You can write a book by finding what people want and delivering it to them or you can write a book that you care about and find an audience that cares about it too.
  • The success of your book comes from the ability of other people to talk about it. A book has its power in its ability to be shared and not in its ability to be well written and structured.
  • As an author, you need to have the space to grow in your curiosity as you share your message.
  • A book is not about what you know. It is about who you are. What makes your book unique is not that you know more but the lens that you bring into it. Your unique experiences in life and your view of the world is that lens.
  • Don’t get so caught up on content. The only way you are going to stand out is by helping people see the way you view and see things differently. It is all about having a clear understanding of how you see the world and knowing that what you bring into the table is way more valuable than the information you can find online or in other books because you are unique. There’s only one YOU in this world.
A book is not about what you know. It is about who you are. @AzulTerronez on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Azul’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative –Be more curious than you are today.
  2. Best thing for new ideas – Test them out by sharing them with trusted people and then try and ask money from people for it. Attach money to an idea to find out if it’s a good idea or not real quick.
  3. Favourite tool for innovation –  Audible – turning it up as fast as it can go. 
  4. Keep project / client on track – Do 8-minute sprints. Write for 8 minutes nonstop and then reward yourself for doing 8 minutes of work and move on. 
  5. Differentiate – Put yourself out vulnerably for the flaws. The distance between great things and low moments is where we shine. These seemingly vulnerable parts of us is what makes us unique. Use those to your advantage to help you understand who you really are. 

To Be a Leader

Stand up. Have something to say. Don’t be afraid to be wrong.

Reach Out

You can reach out and thank Azul through his website and on Twitter.

Suggested Guest

Azul suggested I interview Heather Lee Dyer, the author of Creativity over Perfection. So Heather, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Azul Terronez.



Cool things about Azul

  • He was named Blue by his mother after a cowboy she was in love with but his father wanted him to have a Spanish name so he was named Azul.
  • He studied cultural theater and received a Bachelors Degree in World Arts and Culture as well as a Masters Degree in American Indian Studies.
  • He worked in Film & Television before becoming a teacher and even worked as an actor for a time.
Stand up. Have something to say. Don't be afraid to be wrong. @AzulTerronez on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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