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Mel Kettle, This Connected Life – InnovaBuzz 231

Mel Kettle

Mel Kettle, This Connected Life

In this episode, I’m really excited to have as my guest, Mel Kettle, who is a communication and engagement coach, author of the book The Social Association and host of the This Connected Life Podcast. Mel is all about connection, communication, and collaboration. She works with CEOs, leaders, and teams to help them better communicate and collaborate (online AND offline) to achieve better relationships, revenue and results. Mel is a facilitator, trainer, speaker, author and mentor who provides practical advice that achieves results while having some fun!

In our discussion, Mel talked to me about:

  • Communicating with people so we connect with them and make them feel valued
  • How to control technology, so it doesn’t control us, yet still get all the benefits it provides
  • Saving time by repurposing your content and at the same time providing valuable information to your audience

Steph Clarke on episode 223 suggested we interview Mel.

Listen to the podcast to find out more.

Listen to the Podcast

Communication is about giving value. The more you can give value to your prospects and clients, the more people will want to work with you and the less it becomes about money. @MelKettle on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Mel Kettle, Host of the This Connected Life Podcast

Key points and takeaways from this episode include:

  • You need to have a really clear understanding of who your target audience is. The narrower you can get, the more successful you can be in finding out more information about them and the more you can target your communications, marketing, and sales effectively. 
  • Narrowing it down makes it easier to research and determine who your target audience is, their preferences, their buying behaviours, where they hang out, and what their problems are. It helps you be more focused on your messaging and the channels that you use to send these messages out because the more you know about them, the more you can get it right.
  • Electronic communications such as email marketing, social media, and other forms of online marketing, seem really easy and cheap but if you aren’t hitting your target audience then you are actually not communicating.
  • Communication is not just sending information out. Communication happens when the content that you sent has been received and actioned on.
  • Communication is not about asking for something. It is about giving value. The more you can give value to your prospects and clients, the more people will want to work with you and the less it becomes about money.
  • Effective communication is not only about how we communicate with external people. It is also about how we communicate with our staff, colleagues, and suppliers so that they understand our purpose, and feel valued working for and doing business with us,
  • Communication is far more effective when that role is spread across the organisation. Every single person in your organisation is responsible to communicate with your customers.
  • You need to have a strategy. You need to understand what your purpose is as an organisation and how you communicate that. More importantly, you need to make sure that every single person in your organisation has a clear understanding of what their purpose in the organisation is.
  • It’s important for people in our organisation to have an understanding of their higher purpose in their job. It is that higher purpose that fulfills them when they go to work each day because they feel that they are working towards something that has meaning and purpose.
  • Demonstrate your purpose and make sure that your staff, suppliers and customers understand what that is. You need to be able to demonstrate the value of what you are doing so that they choose you over a competitor. 
  • Everything that you do as a business owner or CEO in a single leadership team is being looked at by everybody else in your organisation. If you don’t show interest in your people, they will get the message that they don’t need to show interest in other people either.
  • You can’t be what you don’t see.
  • As individuals, we need to create our own tech policies so that we have more control over this technology that is rapidly consuming us as a society.
  • Our basic human needs now are met when we have human connections. We need human connections in order to feel. Human connection is more important to us as individuals and as a society than food, water, and shelter because people inherently need to feel needed.
  • When creating content for social media, make sure that it provides value to the person who is reading it.
  • The more you know about your target market and understand what their problems are, the better you’ll be equipped to provide information and content that will resonate with them and will help them. 
  • Repurposing is creating once and looking at how you can use it in multiple ways.
  • Make sure to respond to every comment with a “like” to acknowledge and show people that you appreciate their comments.
  • People make purchasing decisions based on the experience that they have. The more you can make them feel valued and the more positive their experience is then the more likely they are to come back and buy from you again.
  • Showcase your clients’ testimonials and reviews. Writings, reviews, and positive comments on social media are important because it helps other people see that they are not the only ones who value you. 
  • People watch how you respond and engage on social media. The more you can demonstrate your generosity, kindness, and empathy by responding to people on social media, the more they are going to see and like that.
Repurposing is creating once and looking at how you can use it multiple ways. @MelKettle on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Mel’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Be curious. 
  2. Best thing for new ideas – Taking a holiday. Going for a walk everyday.
  3. Favourite tool for innovation –  Audible – turning it up as fast as it can go. 
  4. Keep project / client on track – My phone, pen and paper, Harvard Business Review
  5. Differentiate – Be yourself. Show your personality and don’t be afraid of being real.

To Be a Leader

Know who you want to influence with your leadership and where they hang out. Figure out who it is that you either want to do business with or influence. Know where they are on social media and go there to share valuable information that will help people understand what your expertise is.

Reach Out

You can reach out and thank Mel through her website and on LinkedIn.

Suggested Guest

Mel suggested I interview Kate Billing, Founder & Creative Director of Blacksmith. So Kate, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Mel Kettle.

Links

Book

Cool things about Mel

  • She loves cooking, travel, photography, reading, and listening to music.
  • She holds a Bachelor’s Degree in Tourism and Management and a Master’s Degree in Marketing.
  • She’s a member of the Professional Speakers Australia and the International Association of Business Communicators
Human connection is more important to us as individuals and as a society than food, water, and shelter because people inherently need to feel needed. @MelKettle on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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