Sarah Allison, Mother of Marketing – InnovaBuzz 203

Sarah Allison, Mother of Marketing

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Sarah Allison, Social Media and Instagram Marketing Expert, and owner of Mother of Marketing.

Sarah helps young business owners and entrepreneurs build their business, with social media coaching, social strategy consulting and social media training.

In our discussion, Sarah talked to me about:

• The importance of engaging with your social media follows and building trust
• The difference between the Instagram Feed and Instagram Stories and when to use each
• How to invite social media followers to your email list to continue to build the relationship

Kayla Sloan on episode 186 introduced us to Sarah.

Listen to the podcast to find out more.

Listen to the Podcast

Show Notes from this episode with Sarah Allison, Mother of Marketing

Key points and take-aways from this episode include:

• As a business owner, you need to manage your time well enough to give yourself time to relax and enjoy the world around you.
• Instagram has the highest engagement level among any social media platform. People are more up to build relationships and gain new friends on Instagram than they are through Facebook and Twitter.
• Instagram makes storytelling easier for people. 
• Auto-posters help you manage your time and curate content. They helps you save time that you can utilise to engage with the people who follow you. The more Instagram captures you engaging with other accounts, the more it is going to allow your profile to rise in terms of visibility and the number of impressions that are made on your profile consistently.
• Engagement is the key to grow your Instagram account.
• Putting in the time to develop enriched relationships with people allows you to see a lot of growth and trust in your brand.
• Getting the right formula, the right number of posts and the right tone of voice is incredibly important.
• In order to have an effective Instagram account, start by really knowing who you are as a brand and how you are going to communicate that through storytelling. Once you are able to solidify your brand, understand your beliefs, and how those beliefs translate into behaviours and habits, you can create a brand experience and update your bio to be more specific on how you are going to serve people and provide value to their fellowship.
• Being consistent doesn’t always mean posting every single day. It is all about sticking to a schedule so that people can make sure that they are following up on your content.
• Start working on an email list. Convert your followers to an email list so you can send them an update when you have posted something on Instagram, a new blog, or something that you want to share with them.
• If you are posting Instagram stories every single day, your followers get to be more involved with your daily happenings and they are going to be more apt to really dive in and engage with your Instagram feed.
• Create something that is interactive, something that people can get behind. It doesn’t necessarily have to be your brand. It helps your followers understand that you care about more than just the money they spend with you.
• Making money on Instagram is not about listing your services on Instagram and expecting people to buy, click, or convert to a client. It is all about consistent engagement and providing them the opportunity to take action when they feel that they trust you and that you are comfortable with them.
• If people don’t trust you or your brand, they are not going to be inclined to make a purchase. They need to know that you know what you are talking about. You need to provide proof of your expertise and understanding of the market and the different markets. It is all about providing value to your followers.

The Buzz – Our Innovation Round

Here are Sarah’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

1. #1 thing to be more innovative – Look inward to who you are as a person in the brand and share that with the people around you.
2. Best thing for new ideas – Giving my brain space to decompress and disconnect. Enjoying nature and allowing myself to see the world through someone else’s eyes.
3. Favourite tool for innovation –  Sprout Social
4. Keep project / client on track – Using Google or Excel spreadsheets and providing clients with a timeline and content schedule.
5. Differentiate – Looking inward. Finding what makes you and what you have to offer that’s unique and honing in on that.

To Be a Leader

Go with what you know. Understand your brand to the full extent and be able to confidently and clearly communicate that to people and explain how you are able to provide value to them in their lives.

Reach Out

You can reach out and thank Sarah through her website, Instagram and on Facebook.

Suggested Guest

Sarah suggested I interview Lance Cothern of MoneyManifesto.com. So Lance, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Sarah Allison.

Links

• Website – Mother of Marketing
• Twitter – @MthrofMarketing
• Instagram
• Facebook
• LinkedIn

Cool things about Sarah

• She’s a huge Game of Thrones fan. She got the name “Mother of Marketing” from “Mother of Dragons”, one of the characters in the said series.
• Her company was called “The Blonde Spot” before it was named “Mother of Marketing”.
• She’s a Liberal Arts graduate and used to design hand-painted pianos.