Matt Johnson, Pursuing Results – InnovaBuzz 267

Matt Johnson

Matt Johnson, Pursuing Results

In this episode, I’m really excited to have as my guest, Matt Johnson of Pursuing Results, a podcast PR agency. His team helps business coaches, consultants and creatives own their niche or break into new markets through new media strategy and training, producing regular podcasts that allow his customers to have authentic dialogues with influencers in their target market.

Yes, we play in the same sandbox, and that sandbox is plenty big enough for all!

In our discussion, Matt and I talked about:

  • The triumvirate of authority, visibility, and relationships.
  • The importance of micro-niching and focusing on relationships rather than “numbers”.
  • Ways to get micro-famous and why focusing on your ideal audience and clarifying your message is critical.

Listen to the podcast to find out more.

Listen to the Podcast

You don't need to be famous to everyone. You just need the right people in your space to know exactly who you are, what you do, and what makes you unique. @PursuingResults on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Matt Johnson of Pursuing Results

Key points and takeaways from this episode include:

  • A podcast with half a million downloads and a podcast that generates half a million dollars are not one and the same. You have to decide which one would you rather have.
  • The secret to growing a successful podcast is creating a show that the exact right people are looking for.
  • Sponsorship should be the last thing on your mind if you are a business coach with a high-ticket offer because it cannibalises your call-to-action that you could be sending to people to deepen and strengthen their relationship with you. It pushes them farther towards signing up for your high-ticket offer and it sends them away to another company who maybe has their best interest at heart but is selling something different than what you do.
  • Worry less about the downloads. Focus on who your audience is and how you can bring more value to them to the point where they want to talk about you to their friends. That’s how your podcast will naturally grow.
  • You don’t need to be famous to everyone. You just need the right people in your space to know exactly who you are, what you do, and what makes you unique.
  • Things don’t get done unless you put them into a system, assign it to somebody, and monitor it. Actions build relationships.
  • 20% of the effort produces 80% of the results.
  • People who build influence are the ones that turn attention into demand, and they turn that demand into sales.
  • The 3 pillars of influence are authority, visibility, and relationships.
  • You can be consistently visible with podcasting but it is how you get involved with podcasting that determines whether you can actually build authority and whether you can convert that into relationships.
  • Authority is what other people say about you. It is all about demonstrating your credibility and expertise. Show people that you know what you’re talking about and that you can get real results for them.
  • Relationships determine the pecking order in a given niche. When you start to build relationships to the point where people are recognising you as the leader in your niche and the people you are selling to can see that, they start to get a sense that you are rising and that you are already on top of the pecking order of your niche. You automatically build that trust. 
  • The difference between going from visible to driving sales is influence.
  • People make the same exact decision when they hire a business coach as to when they’re buying a Mercedes versus a BMW. They want to know the one thing that you stand for.
  • It’s important to have a single, clear, and compelling idea that a coaching business is based around. 
  • A podcast that is perfectly aligned with the business model creates a demand for the coaching business that is built behind it.
  • The more clarity you have around the core idea of your business, the easier it is to do all of your marketing, including podcasting.
  • Focus is a never-ending battle.
A podcast that is perfectly aligned with the business model creates a demand for the coaching business that is built behind it. @PursuingResults on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Matt’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Talk to the early adopters. Ask them about their pain and what their biggest challenge is right now.
  2. Best thing for new ideas – Talk to the early adopters!
  3. Favourite tool for innovation – Books and Trello
  4. Keep project / client on track – Start with really clear expectations. The thing that will ultimately keep a client the happiest is having very clear expectations that are consistently being met over time. Package your service in a way that you only have one main structure to where the expectations when you onboard a new client are 100% crystal clear.
  5. Differentiate – Talk to the early adopters! Ask them what pain they have. They’re going to tell you essentially what problem they would pay for to go away. If you can solve that problem then you automatically differentiate yourself. Find a service that other people are willing to talk about.

To Be a Leader

Choose tomorrow over today. Do things that bring long-term success. 

Reach Out

You can reach out and thank Matt through their website.

Suggested Guest

Matt suggested I interview Glenn Twiddle, Real Estate Coach and CEO of Total Success Summit. So Glenn, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Matt Johnson.

Links

[FREE MASTERCLASS] How to Get Podcast Hosts to Feature You as an Expert Thought Leader… Without Taking Time Away From Your Business

Books

Cool things about Matt

  • He runs a worldwide virtual team helping business coaches, consultants and creatives break in and dominate niche markets through podcasting.
  • He co-hosts the Real Estate Uncensored Podcast. 
  • His team produces the Boss Mom & Boss Dad podcasts.
A podcast with half a million downloads and a podcast that generates half a million dollars are not one and the same. You have to decide which one would you rather have. @PursuingResults on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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