Marisa Smith, Professional EOS Implementer – InnovaBuzz 130

Marisa Smith, Professional EOS Implementer

Marisa Smith, Professional EOS Implementer

In this episode, I’m excited to welcome to the InnovaBuzz Podcast, Marisa Smith, a Professional EOS Implementer, and Founder of The Whole Brain Group, that develops and executes digital marketing plans for businesses to complement their strategic vision and provide measurable results.

As a Professional EOS Implementer, Marisa helps entrepreneurs and leadership teams get what they want from their business. She uses the Entrepreneurial Operating System (EOS) process and tools to help business leaders learn to strengthen the Six Key Componentsof their businesses. She has also served on the leadership team of EOS Worldwide and is a popular speaker and trainer.

Anese Cavanaugh on episode 121 suggested we interview Marisa.

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Show Notes from this episode with Marisa Smith, Professional EOS Implementer

Key points and take-aways from this episode include:

  • EOS is based on the book “Traction” by Gino Wickman.
  • EOS®, the Entrepreneurial Operating System, is a system of proven simple practical tools that entrepreneurs use to help them get what they want from their businesses.
  • As a Professional EOS Implementer, Marisa works with leadership teams inside small businesses to help them get clear on their vision, understand where the company is going, what the plan is to get there, achieve traction so that they have more focus, discipline and accountability, and to function as a more healthy and cohesive leadership team.
  • In addition to “Traction“, there are four other books to help people understand what EOS is:
  1. Get A Grip – a fable, a story of how a company implements EOS
  2. Rocket Fuel – which is about the visionary and integrator, the two people who are at the helm of the organisation and how that relationship works
  3. How to Be a Great Boss – a straightforward, practical approach to help bosses at all levels of an organization get the most from their people
  4. What the Heck is EOS? – which is for everybody else in the company,  an easy and fast read book that answers the questions many employees have about EOS and their company
  • The five foundational tools the EOS focus on:
  1. The Vision Traction Organiser – a two-page business plan that boils everything down into the answers to eight key questions. Getting the leadership team on the same page with the answers to all those questions, helps them crystallize their vision so that they can get themselves on the same page and everybody rowing on the same direction.
  2. Accountability Chart – getting clear on what the right structure is and what the roles and responsibilities are for each key roles in the company.
  3. Level 10 Meeting Agenda – helping teams run great world class meetings. It helps people manage their time wisely.
  4. Quarterly Priorities (rocks) –  three to seven priorities that you are going to be laser focused on for the quarter.
  5. Scorecard – helps define what the key numbers are that you need to be looking at week after week.
  • Just focusing on a few things at a time, getting those done, and moving on to the next set of things help quiet the noise and gain traction.
  • You have to make sure that the person you are delegating to is going to be successful. You have to make sure that they have got the resources, the training, and the knowledge that they need to do the job that you are delegating to them, so that you don’t have to take it back and so that they can truly own it moving forward.
  • Delegate and Elevate – a super simple tool that really helps you look at everything that you are doing and putting it into these quadrants so that you can identify the things that you are good at and love doing, that would give you energy, down to the things that you are not good at and don’t like doing, and draining your energy.
  • Work as much of your time in your sweet spot as possible because it is much more enjoyable for everybody.
  • Getting an agreement on what your target is, is an inspirational goal that gets everybody excited. Frequently, it is not that there is not a vision, it is that you don’t agree on what a vision is.
  • The quarterly rocks relate back to one year goals. If you have something that is going to take you 12 months to accomplish, you would want to break it up into 90-day chunks so that you are continuing to make progress.
  • The Accountability Chart is first built on structure and then on people. Make sure that you have the major functions to find who is responsible for what and what that accountability is. Make sure you have the right people in those seats who are capable of doing what you need them to do.
  • A lot of times, the people who started with you are not necessarily qualified to take you to the next level, and you have to be honest about that.
  • There is only one person who is accountable. You cannot have two people on the same seat accountable, because then, nobody is accountable.
There is only one person who is accountable. You cannot have two people on the same seat accountable, because then, nobody is accountable. @Marisa_Smith1 on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Marisa’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  • #1 thing to be more innovative – Clarity Break – taking time with yourself with your devices turned off. Give your brain a chance to just think. Take a weekly clarity break. taking three to four hours for yourself and just allowing yourself to let your brain go where it may go. Just let the ideas flow and you will be amazed at comes out.
  • Best thing for new ideas – Setting aside time for exercise. Take the time to regroup and rejuvenate because you will actually be more productive in a shorter period of time than if you constantly put yourself to your limits.
  • Favourite tool for innovation – EOS. If you just follow the process and the system, it is much more efficient, reduces complexity and frees up your time and energy to spend on the things that make you and your company unique.
  • Keep project / client on track – Regularly checking in and continually making sure that you are on the same page.
  • Differentiate – EOS system – your 3 uniques. Making sure that you are clear on what it is that makes you different and that everybody on your team agrees so that you can be consistent about what you are communicating to prospects and to your clients. Also, asking your clients why they work with you and what it is that makes them come back to you time and time again. Sometimes, what you perceive as your differentiator is actually not what you clients perceive as the most important thing. Taking all of that input and then getting clear on what those things are and just being consistent about communicating that and delivering on. Promise and deliver on your promise of what makes you different.

To Be a Leader

Don’t be afraid to ask for help. There are lots of other people in the company who care, who want to help and would love to be part of something bigger but you just have to let go of your ego a little bit and be vulnerable. It is amazing what you will get back when you just let your guard down sometimes and are just open and honest. Put it out there and accept the help that is given to you. It makes you a better leader when you are collaborating with others and you are working as a team. You have other ideas coming in to solve the issues that you have and that will lead you to the better solution.

Reach Out

You can reach out and thank Marisa through her website, LinkedIn and on Twitter – @Marisa_Smith1

Suggested Guest

Marisa suggested I interview Daniel Davis, Founder and CEO of EOS Australia. So Daniel, keep an eye on your inbox, for an invitation from us to the InnovaBuzz podcast, courtesy of Marisa Smith. 



Cool things about Marisa:

  • She was a music major.
  • She loved playing office in her parents’ basement as a young child and would spend most of her allowance at a stationery store in her hometown.
  • She received the 2012 FastTrack Award and the WIPP AT&T Detroit Regional Innovator of the Year Award in 2010.
It makes you a better leader when you are collaborating with others and you are working as a team. @Marisa_Smith1 on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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