Andrew Davis, The Loyalty Loop – InnovaBuzz 129
Andrew Davis, The Loyalty Loop
In this episode, we welcome our guest Andrew Davis. Andrew is a nationally acclaimed keynote speaker, bestselling author, and producer of The Loyalty Loop.
Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show and worked for The Muppets. He has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” he is a mainstay on global marketing influencer lists. Wherever he goes, Andrew puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
Jay Acunzo on episode 118 suggested we interview Andrew.
Listen to the Podcast
Show Notes from this episode with Andrew Davis, The Loyalty Loop
Key points and take-aways from this episode include:
- The Loyalty Loop starts from the moment someone purchases from you. No matter what you sell, the instant where they make a commitment to you, that moment starts to define the experience they are having with whatever you sell. When you have a unique experience from that moment of commitment on, it creates a never-ending loop of new customers and referrals.
- If you just do everything that your competitors do and just deliver the product like everybody else, you are not creating a unique experience. If you really want to build the Loyalty Loop experience, build a relationship with customers, and really make an impact so that it actually drives revenue, you have to take the time to figure out how that experience is going to be unique and what you could do to help make it better.
- Removing friction is one of those keys to make the Loyalty Loop work. Make it easy for your customer to be your customer again.
- Email and text messaging are very interpersonal communication mediums. Use those mediums really well and you will build a customer for life. You will build the right kind of relationship.
- It is not hard to sell to someone that actually wants to be sold.
- Defining the kind of experience you want to deliver and helping your team understand what makes you and your brand different, so that they instill that in every conversation, makes a big difference.
- Making a phone call today is a differentiated experience.
- The Loyalty Loop changes the ones that really stick. It tends to be the very simple things. It doesn’t have to be a complicated customer experience. Just keep it simple and do it better and differently than everybody else. (is that a word – differently?)
- Attaching a person or a talent to your marketing makes a huge impact. It humanizes the brand in a social world.
- Andrew is currently working on the Loyalty Loop book and hopes to have that out in spring 2019.
- Aside from the Loyalty Loop, Andrew also has an Instagram show called “Unsolicited Advice – Marketing Advice For People Who Didn’t Ask For It.”
The Buzz – Our Innovation Round
Here are Andrew’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Read books, especially books that are outside of your industry or your passion. Make yourself uncomfortable with the kind of information you are consuming. Go to a conference that has nothing to do with you. When you do that, you get to see and experience these things with your lens on. You look at it with completely new ideas and eyes, and you will be surprised with the kind of ideas you walk away with when you make yourself a little bit uncomfortable with the kind of information and events you are consuming.
- Best thing for new ideas – Talking to others. Having as many face to face conversations with people who can offer advice and insight even though they don’t know they are doing it, with no hope of ever trying to tie it with your product or service, but realizing by the end that you have learned so much about what will make your product or service more successful. Try to have as many conversations with those people as you can. Try to get a much bigger view and really have empathy for the customer and client you are trying to go after at a deeper level.
- Favourite tool for innovation – A sketchbook. I do a lot of sketching and writing especially when I have ideas.
- Keep project / client on track – Picking up the phone or having face to face meetings. Before things become a problem, pick up the phone or just check in with your client on a regular basis to ask how they are doing and if you can help with anything.
- Differentiate – Accentuate the things that others criticize. Dig deep and make a list of all the things people criticize you for, encircle the ones you love about yourself and can’t stand when people squash them. Those are the things you should accentuate everywhere. Those are the things that make you unique.
To Be a Leader
Publish what you think. If you start sharing your perspective on your industry, on your experience, your vision for the future, you will find that even the people who don’t like it will start to see you as a leader in the industry and as someone who matters and is making a difference, and has a perspective that is worth hearing.
Andrew suggested I interview Carla Johnson of Type A Communications and creator of The Innovation Factory. So Carla, keep an eye on your inbox, for an invitation from us to the InnovaBuzz podcast, courtesy of Andrew Davis.
Cool things about Andrew:
- He wrote the books “Brandscaping” and “Town INC.”
- He wanted to be a movie star when he was a kid, and did some TV commercials including Cadbury’s chocolate drink.
- He doesn’t use PowerPoint to present. Instead, he loves to use Prezi.