Luisa Zhou, How to Transition from Employee to Entrepreneur – InnovaBuzz 390

Luisa Zhou

Luisa Zhou, Employee to Entrepreneur System

In this episode, I’m really excited to have as my guest, Luisa Zhou, who is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves.

Luisa has helped thousands of students, including health and business coaches, designers, copywriters, and consultants to launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

In our discussion, Luisa talked to me about:

  • Being more visible to your customers and dream audience, by focusing on their needs and less on your fears
  • Keeping things simple by focusing on small wins and the next steps – then repeat
  • Relationships as the core of business

Natasha Vorompiova in episode 311 introduced us to Luisa.

Listen to the podcast to find out more.

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Keep it simple. Focus on the smallest thing that can add value, then go deeper instead of broader. @LuisaZhou on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Luisa Zhou, Creator of the Employee to Entrepreneur System

Key points and takeaways from this episode include:

  • If it’s working, keep doing it.
  • Set a time constraint for your free offer. Be clear and let people know up front that if they want to know more they will have to hire you.
  • Commit to giving people results. Give them something that will make a change for them whether they decide to hire you or not so that you can draw the line knowing full well that you’ve given them something that would take them to the next step of the journey they are on. 
  • Share what you know. You’ll never know how it’s going to come back. A lot of those people may not end up buying from you but they might have recommended other people to you. 
  • Give first and then build the relationship.
  • Identify a few Facebook Groups with your ideal clients. Be very focused to go in there not to promote yourself but to connect with other people and add value in a way that is respectful of the group’s rules and values.
  • Build a good relationship with the FB Group moderator. Find out how you can contribute to them, perhaps through joint training on your area of expertise. By doing this, you can bring value to the group in a way that does not compete with what they teach and help their audience with what they need.
  • When you focus on building relationships with people, you don’t need to worry about how much you need to improve your skills or how much you need to promote yourself. 
  • Stay grounded. Focus on giving value instead of always trying to sell in order to build deep relationships. People buy because of relationships.
  • If you have something that will help somebody, you have a duty to get it out there. It doesn’t matter how you look or how you sound. It’s all about caring for the other person’s success and focusing on your audience.
  • Be clear on what skill you have and think about how you can package your skill to get your first client.
  • Keep it simple. Focus on the smallest thing that can add value, then go deeper instead of broader.
  • Start with one program. Focus on how you can get more people to hear about it, and how you can get better at communicating the value of that program, as well as how you can make that program the best that it can be, in order to scale.
  • It’s not about what skills you have. It’s about the decisions on actions you choose to do or not do.
It's not about what skills you have. It's about the decisions on actions you choose to do or not do. @LuisaZhou on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Luisa’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Focus on your customer. Think about the one thing that they are missing right now. That is the next thing you need to do to innovate.
  2. Best thing for new ideas – Go outside of your industry. Be open to seeing random relationships. 
  3. Favourite tool for innovation – Google.
  4. Keep project/client on track – Have a set of goals. Really understand what that ultimate big picture goals is in order to create a win-win situation for every client.
  5. Differentiate – Talk to people. Let your natural personality speak for yourself.

To Be a Leader

Wherever it is that you feel stuck, start with the easiest thing that will take you to the next step. Talk to one person. Stop worrying about what to sell or how you can stand out. That next step is what leads you to clarity. It might get a bit messy, but it will definitely move you forward way faster than overthinking it for months or years, and still having it be imperfect because you came up with it in a vacuum. 

Reach Out

You can reach out and thank Luisa through her website

Suggested Guest

Luisa suggested we have a conversation with speaker, coach and author Susie Moore. So Susie, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Luisa Zhou.

Links

Are you ready to break free from your 9-5? Get access to the proven “Escape Velocity” Plan for building a profitable online coaching business!

Cool Things About Luisa

  • She graduated with a degree in Electrical Engineering from Princeton University.
  • She worked as an International Space Station engineer for Boeing.
  • She loves quilted Chanel bags.
Focus on your customer. Think about the one thing that they are missing right now. That is the next thing that you need to do to innovate. @LuisaZhou on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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