Natasha Vorompiova, Business Systems and Processes – InnovaBuzz 311

Natasha Vorompiova

Natasha Vorompiova, SystemsRock

In this episode, I’m really excited to have as my guest, Natasha Vorompiova of Systems Rock. She works with business owners and their teams to help them take control of their businesses through detailed systems and processes. This allows them to take on more clients and increase capacity without hiring new team members and scale, all while reducing stress and making smarter decisions.

In our discussion, Natasha and I talked about:

  • The benefits of documented systems and processes and which ones to start with
  • Building dashboards that follow your customers’ journey
  • How to add value to data by providing insights in an engaging manner

Prerna Malik in episode 265 introduced us to Natasha.

Listen to the podcast to find out more.

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The only way that a system can work is if you make it your own. Natasha Vorompiova @SystemsThatRock on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Natasha Vorompiova of SystemsRock

Key points and takeaways from this episode include:

  • Businesses need to have systems and processes in place.
  • There is no one size fits all. Different people approach thing differently. We have different ways of organising tasks.
  • Create systems that work for you. It doesn’t have to make sense to everybody else. Go with what works for you.
  • When buying a proven system, always look at and think about how you can make it your own. Look for ways to personalise and tweak it to make it flow in a way that you feel more comfortable with it. The only way that a system can work is if you make it your own.
  • Customer onboarding and customer management are good places to start building your systems.
  • Systems help you structure your offers in the way that you want to work with your customer and keep track of your progress. 
  • Plan your day the night before. Think about three things that you want to accomplish the next day.
  • Weekly checklists and weekly reviews help you to be more in control. 
  • Think about the most critical parts of your business that you are struggling with and start to create structures in those areas.
  • Systems work never ends. As your business grows, the systems get more complex and you always have to improve them.
  • Creativity shines through systems and processes. 
  • Everything can live in a single tool. So much of what we do is now online. Consolidate your systems into as few places as possible. It helps to have one tool where you can see things at a glance. 
  • Numbers are challenging to digest. Make it visual. It’s not about the numbers, it’s about the data being actionable. 
  • A dashboard allows you to see things at a glance. It doesn’t only give you the numbers but also HOW you got those numbers. 
  • It’s great to know the number of sales but what is even better is to know how these sales happen.
  • There are marketing channels that allow you to bring your audience and engage them. There are some that allows you just continue the conversation, build trust and commitment whilst some others convert them into paying clients. Knowing how each piece works and what to expect from each piece is really important. It’s not just about the numbers but it’s actually seeing how these numbers contribute to the final outcome.
  • Know your benchmarks. When you know the numbers for each step, you can look at it and know why for some reason one of them suddenly drops or peaks. 
  • Numbers are just feedback. 
  • Dashboards help you prove or disprove your hypothesis. Dashboards help you make projections and answer questions that you have. 
Creativity shines through systems and processes. Natasha Vorompiova @SystemsThatRock on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Natasha’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Create systems. Systems give us freedom. They allow us to structure things that need to happen. 
  2. Best thing for new ideas – Going outside for a walk. Take a break. Give yourself a break to do something that you love and allows you to relax.
  3. Favourite tool for innovationAsana, AirTable, Google Data Studio
  4. Keep project/client on track – Asana. Have a place where you collect all the critical parts of a project. Don’t use email. Have a tool where you can track everything that you need to do and can show that progress to your client. Give them snapshots of what you want to highlight to them. Do a video to deconstruct the pieces and explain the progress. Show them what you are doing.
  5. Differentiate – Elevate how you are delivering results to your clients. Customer service is always something that will differentiate you.

To Be a Leader

Set aside how you feel with systems and numbers. Take it onboard and see how it might surprise you. Experiment with it. 

Reach Out

You can reach out and thank Natasha through her website and on Facebook.

Suggested Guest

Natasha suggested I interview Money Mindset Mentor, Denise Duffield-Thomas, and Content Marketing Strategist Lacy Boggs Renner. So Denise and Lacy, keep an eye on your inboxes for an invitation from us to the InnovaBuzz podcast, courtesy of Natasha Vorompiova.

Links

Cool Things About Natasha

  • She’s known as the Metrics Whisperer. 
  • She holds an MBA in International Marketing.
  • She grew up in USSR. 
Systems give us freedom. They allow us to structure things that need to happen.  Natasha Vorompiova @SystemsThatRock on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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