Prerna Malik, Content Bistro – InnovaBuzz 265
Prerna Malik, Content Bistro
In this episode, I’m really excited to have as my guest, Prerna Malik, co-founder of Content Bistro, where together with her team, she crafts content, copy, and social media strategies that pack a powerful punch.
Prerna’s superpowers are creating psychologically compelling, sales-boosting copy for both product-based businesses and info products, such as eCourses, turning casual browsers into raving fans, and crafting search engine optimized, engaging articles and blogs, turning even the blandest topic into a rich and flavour-filled optimized piece of content.
In our discussion, Prerna and I talked about:
- How to write copy that will connect with her clients’ prospects and start a human connection
- Beginning your writing with the end goal that you want to achieve
- It’s called SOCIAL media not selling media!
Samar Owais in episode 249 introduced us to Prerna.
Listen to the podcast to find out more.
Listen to the PodcastContent educates your prospects. The copy moves them along, engages them, and empowers them to make a buying decision. @Content_Bistro on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Prerna Malik, Co-Founder of Content Bistro
Key points and takeaways from this episode include:
- Focus on building relationships. That is real gold!
- It’s SOCIAL media not selling media.
- Sales copywriting is very different from business blogging. Sales copywriting is all about results and conversions.
- Content educates your prospects. The copy moves them along, engages them, and empowers them to make a buying decision.
- Your content should tie in well with your copy and help your audience get the cohesive experience they need to not just decide to invest in you but also for them to get to know, like, and trust you.
- Content helps your audience understand why you are an expert. It gives them a chance to get to know you better.
- If you want to build a sustainable business, you need to be in the business of building relationships and connections. You need to be in the business of building a community.
- You stand out by creating really strong and powerful connections, and you can do that with the way you approach your copy and the content that you are putting out there.
- Copywriting is not just about writing fancy words. It’s about writing words that a prospect can really understand and can really connect with.
- Start by really understanding not just your clients and their business but also their audience. Do a lot of research and use that to write copy that is going to bring them the best results.
- Research is what guides the words that you write on your copy.
- It all starts with understanding what the overall goal is. Once you know that, it’s easy to map out a funnel for your clients.
- When targeting a cold audience on Facebook or LinkedIn, don’t just bring them to your opt-in page or tell them to sign up, because they don’t know you yet. A better option would be to have a blog post or a really valuable social media post with a call to action that can help them to engage with you and sign up for your lead magnet.
- Your prospects may not give you their credit card instantly, but if you make a solid impression and enforce that connection with them, they are bound to think of you and come back to you.
- Copy helps prospects see what their problem is and that you have the solution for it.
- People connect with content that relates to them so you need to really understand who you are speaking to before you start speaking to them.
- You don’t have to choose between automation and human connection. It is not either-or. You need to have both.
- Use your email system to build that connection. Encourage people to reply to you and reply back to them. Ask them to tag you on their social media and share their greatest takeaway from your email. Acknowledge that tag. Reply to it and appreciate it. It’s a very simple way to add a human touch to what otherwise would have been a very automated interaction.
The Buzz – Our Innovation Round
Here are Prerna’s’ answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Trust your gut and believe in yourself. Learn to sit with what you feel is right.
- Best thing for new ideas – Listening to your audience.
- Favourite tool for innovation – Notion
- Keep project / client on track – Taking ownership of communication and setting boundaries and expectations.
- Differentiate – Don’t let your perceived limitations hold you back. Turn those limitations into a point of difference for yourself.
To Be a Leader
Always provide great value. Copywriting is an extremely crowded niche, and one of the easiest ways for you to stand out is to provide great value to your clients in terms of both the services and results that you offer. If you can use that as your point of difference, it becomes really easy for people to notice you, remember you, and reach out to you whenever they are looking to put out something.
Prerna suggested I interview Brand Strategist, Sorcha McKenzie and her fellow copywriter, Christina Torres. So Sorcha and Christina, keep an eye on your inboxes for an invitation from us to the InnovaBuzz podcast, courtesy of Prerna Malik.
Cool things about Prerna
- When she’s not writing, she bakes cookies and muffins with her 9-year old daughter.
- She’s a guest expert for several leading copywriting courses, including Bushra Azhar’s Mass Persuasion Method and Sold Out Launch as well as Copy Hackers’ 10X Launches.
- She holds a Masters Degree in English Literature from Panjab University.