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Jonathan Pritchard, Like A Mind Reader – InnovaBuzz 220

Jonathan Pritchard

Jonathan Pritchard, Like A Mind Reader

In this episode, I’m really excited to have as my guest, Jonathan Pritchard. Jonathan has had a long career as a Mentalist and Mindreader. He is the author of the books “Like a Mindreader”, and today uses his skills as an audience engagement specialist and custom trade show strategy designer for companies. He has worked with large companies to attract more tradeshow attendees and connect his clients with their ideal high-value clients.

In our discussion, Jonathan talked to me about:

  • How our minds both construct and interact with our so-called reality
  • The difference between imagination and fantasy and how we can use imagination to power towards our desired outcomes
  • Tailoring your message to your audience by starting with the experience you want them to have through your interaction

Listen to the podcast to find out more.

Listen to the Podcast

Dare your imagination to reach beyond what you think is possible. If you can change your mind, you can change your life. @The_Pritchard on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Jonathan Pritchard, the author of the books Like A Mind Reader

Key points and takeaways from this episode include:

  • You can live the life you want to live. You just have to imagine it first.
  • Your mind has to be able to envision a different future than the one you think you are on. Your mind dictates the reality that will eventually be the one you are living. Every change and every single thing in our human existence started as an idea in the creator’s mind. When you put your time and effort into making it real, you are literally changing the shape of your reality to be in alignment with what you envisioned.
  • If you want to create something new for your audience, start with the effect that you want your audience to experience. Define that impossible effect and then work backwards from there. 
  • There’s a big difference between imagination and fantasy. There is a difference between what is possible versus what not possible within this reality that we are all dreaming together.
  • Imagination is using your creativity to dream of possible things that may or may not have happened yet, but still conforms the laws of nature when they manifest in physical reality. On the other hand, to dream of things that are impossible and will never happen because they violate the laws of the universe is a fantasy.
  • Dare your imagination to reach beyond what you think is possible. If you can change your mind, you can change your life.
  • Perception is everything. Understanding the perception of the person you are trying to communicate to, dictates the reality of the value you are bringing to the table. You have to crawl inside the mind of your ideal client. See yourself through their eyes and figure out how to help them understand why what you can do is valuable for them. That is the function of your marketing ability.
  • All of life is marketing. It is all relationship building through trust and alignment of stated and actual actions. 
  • It is only by organising your words, thoughts, and actions that you could have the freedom to respond at the moment. Organisation sets your creativity free. 
  • Organisation is all about pulling the essential details into proper relationships to achieve your intentions. 
  • Find a mentor. Find somebody who already has defined that pattern you call success and then find a way to valuable to them in exchange for learning that pattern.
  • Go and discover new fun things but if there is a thing that you want to do that one other person has done before, go and learn from them. Allow yourself to be an expert.
  • Perfection is not when there is nothing left to add but when there is nothing left to take away.
  • If you do the one thing that works 20 times, you will get 20 times farther ahead than trying to do 19 things that you know might work and doing the one thing that does the 20th time.
  • It is wrong to believe that time is money. We all have the exact number of seconds every day but we all don’t have the same amount of money. Your time is your base lead. Therefore, use your creativity and imagination to refine your time into something that is valuable that can be exchanged for money.
  • Every single experience you have is a mirror for you to understand yourself better.
If you want to create something new for your audience, start with the effect that you want your audience to experience. Define that impossible effect and then work backwards from there. @The_Pritchard on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Jonathan’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Work on yourself. Organise your body, your mind and your life.
  2. Best thing for new ideas – Having conversations with the world’s most interesting people. Read their books. Revisit the things you think you know already in order to have new ways to think about everything.
  3. Favourite tool for innovation –  Evernote
  4. Keep project / client on track –  Ask them this question: If at the end of the process it is found to be that you are the problem that is holding your business back, would you be willing to get out of the way in order for your business to succeed?
  5. Differentiate – Stop being what you aren’t. Being different is not being something that you aren’t. The most difficult thing you will ever do is to be yourself and the only way to be free is to have those strict boundaries that will allow you to be more you. ​​​​​​​

To Be a Leader

The only way people will look to you for leadership is if you are able to lead yourself. If you can’t lead yourself, you have no right having a follower. The most important thing you can do as a leader is to develop that discipline and structure in your own life first. Be somebody worth leading other human beings because you are a leader and not because you want followers.

Reach Out

You can reach out and thank Jonathan through his website and on Twitter

Suggested Guest

Jonathan suggested I interview British business magnate, Richard Branson. So Richard, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jonathan Pritchard.

Links

Books

Cool things about Jonathan

  • He is a painter. He loves painting portraits in his free time.
  • He’s a certified Wing Chun Kung Fu instructor. 
  • He learned to juggle fire at age 13, hammered nails up his nose at age 15, and ate fire at age 18.
Perception is everything. Understanding the perception of the person you are trying to communicate to, dictates the reality of the value you are bringing to the table. @The_Pritchard on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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