Jason Croft, Podcasting: A Powerful Tool for Networking and Growth – Innova.Buzz 572


Jason Croft, Media Leads

Our guest in this episode is Jason Croft, the founder of Media Leads, an agency dedicated to a new form of business development – media lead generation, turning his love of precision interviewing and shining a spotlight on others into a scalable system that allows his clients to shorten their sales cycles and rapidly build their dominance in an industry.

Jason is in the business of Connection. Connecting with people, Connecting those people to each other, and Connecting businesses to their ideal clients. With 30 years of experience in media – movies, video, corporate events, podcasts – both behind the camera and now in front of it, Jason is leveraging those skills to further his mission of Connecting and helping others do the same thing.

In our conversation Jason and I explore the world of podcasting and how it can be used for business growth and intentional networking. Here are three key takeaways:

  • Podcasting is an excellent tool for network growth and intentional relationship building;
  • The art of interviewing is centered around focus, listening, and purposeful conversations;
  • Good interviewing skills are important for podcast success and can help individuals develop communication skills that applicable in most areas of life.

Join us as we learn from real-life experiences and find out how podcasting and interviewing skills can help businesses grow and develop.

Chris Michel in episode 521 introduced us to Jason.

Listen to the podcast to find out more.

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Podcasting is the greatest networking tool you will ever have, when structured correctly. @thejasoncroft on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Jason Croft, Media Leads

Key points and takeaways from this episode include:

  • Podcasting is the greatest network building tool and can be used for intentional networking and relationship building.
  • Podcasting can be a powerful cold outreach mechanism and can be immediately beneficial to businesses if the show is structured correctly.
  • Bringing on strategic partners and ideal clients as guests can attract potential clients and lead to potential partnerships.
  • It is important to make it clear what the podcast host does and how they can help potential clients, and not to be afraid to make an offer or advertise their services.
  • Conversation and connection skills are important both in virtual and in-person settings.
  • Watching oneself back in a recorded format helps improve self-awareness about how one comes across.
  • Sales conversations rely on the same skills as regular conversations.
  • The skills developed from hosting a podcast are transferable to other aspects of their life. Good interviewing skills require good listening skills.
  • Developing communication skills is important for making people feel heard and responding effectively. Hosting a show can help podcasters develop listening skills that are important for any conversation.
  • Unique conversation styles can make a podcast stand out from others.
  • Preparation is key for hosting a successful podcast and developing a good flow for the conversation. It’s helpful to focus on one core topic.
  • Learning how to ask nuanced questions can improve a podcaster’s interviewing skills.
  • Listening back to our own episodes is a great way to improve our communication skills. It’s the most valuable tool to improve your podcasting skills.
  • A conversational style can be a more effective way to conduct an interview than a scripted style.
  • Good communication skills can be applied beyond just podcasting and can have exponential benefits in all aspects of life.
Preparation is key to becoming a good interviewer: a focus on a few bullet points and good communication can take you a long way. @thejasoncroft on #InnovaBuzz podcas Click To Tweet

The Buzz – Our Innovation Round

Here are Jason’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. 1 thing to be more innovative – Be open and curious about what is going on in other fields as well as your own industry.
  2. Best thing for new ideas – Practice brainstorming 10 new ideas every day – exercise the muscle.
  3. Favourite resource – Evernote and Alfred as a text expander.
  4. Keep project/client on track – A good project management system – having a single place to keep all the information.
  5. Differentiate – Putting video content out, with leadership level content, expressing your unique perspective and teaching and educating through that lens.


Practice recording videos with trusted conversation partner and move on to publishing your leadership level content.

Reach Out

You can reach out and thank Jason through his website.

Suggested Guest

Jason suggested we have a conversation with Gary De Rodriguez, CEO Peopleistic, on a future InnovaBuzz Podcast episode.


Cool Things About Jason

  • Jason is the proud father of three amazing boys.
  • He loves to hike in the Colorado mountains where he lives.
  • He worked in the movie world for many years, including working with exotic animals on reality shows in Texas and Alaska.
Good interviewing skills can be applied beyond podcasting and have exponential benefits. @thejasoncroft on #InnovaBuzz podcast Click To Tweet

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Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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