Greg Rollett, Ambitious Media Group – InnovaBuzz 253

Greg Rollett

Greg Rollet, The Ambitious Media Group

In this episode, I’m really excited to have as my guest, Greg Rollett who is an Emmy® Award-Winning Producer, Best-Selling Author, and media expert who works with small business owners from all over the world to create personality-driven TV shows that drive their business. He is the host of Ambitious Adventures, a travel reality show for entrepreneurs that can be seen on Entrepreneur.com as well as Facebook Watch.

Through his media network, Ambitious.com and the Ambitious TV Network, Greg’s team has been able to create hundreds of episodes for their clients that are now seen across the globe on Apple TV, Smart TVs, and mobile devices and many other online and offline outlets. This gives small business owners an opportunity to be seen and heard by the people that they can best help. He also coaches small business owners to create their own videos by being their Virtual Video Producer.

In our discussion, Greg and I talked about:

  • His focused content strategy with four things you want to be known for
  • Consistent prolific action rather than perfect
  • Focusing on your mission over your ego

Nick Nanton in episode 234 introduced us to Greg.

Listen to the podcast to find out more.

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Your mission should be greater than your ego. If you want your actions to match your ambitions, you need to put your ego aside because not everything that you are going to do is going to work. @GregRollett on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Greg Rollett, Founder of the Ambitious Media Group

Key points and takeaways from this episode include:

  • Video is a very good way get people’s attention.
  • It’s not about the product. It’s about the benefit that your product brings to the marketplace. It’s about how your video can impact the person who is watching it.
  • Know your marketplace. Talk about the problems that people have and solve them.
  • Nobody cares about your features and benefits. People care about the transformation and how you are going to help them. Stop talking about your thing and start talking about the transformation that your thing brings and find ways to articulate those. The more you can do more of that, the better connection you are going to make with your audience and the easier the sale is going to become.
  • 3-steps to creating a personality-driven content strategy
    1. WHO do you want to be known by? What pocket of people do you want to be the most known expert on?
    2. WHAT do you want to be known for? Think about the 4 things that you want to be known for through that pocket of people. 
    3. Make an OFFER that is congruent with WHO you want to be known by and WHAT you want be known for.
  • Snackable videos get people to know, like, and trust you, and help take them to the next step in the process. Snackable videos are 60 seconds to 3 minute videos that are tailor-made for social media.
  • Get over those tactics of what mic to buy and what lighting you need. All of those are insignificant if you don’t have the strategy to build your business and generate customers.
  • You are who you are, and you are your biggest strength. The only unique selling proposition that you have is yourself.
  • If you want to build an audience, if you feel like you have something inside you that you need to share, then, it is your duty and responsibility to do that.
  • Your mission should be greater than your ego. If you want your actions to match your ambitions, you need to put your ego aside because not everything that you are going to do is going to work. Focus on your mission and the people that you are going to help and impact. 
  • Video is a medium that can help you build the fastest relationship with people. It is the fastest way to build that trust and connection with people.
  • Commit to something that you are going to do and that you are having fun doing, creating, and building, over the long term.
  • Writing a proposal as if you are pitching it on a video converts really well. It allows people to feel the emotion in the pitch as opposed to reading a 6-page document.
  • Video is personal. It says a lot about your character.
  • More important than the camera itself is the environment in which you are going to film your video.  Lighting is important. Look for natural light. The second is the audio quality. 
  • Building an audience comes down to distribution and consistency. Make sure that you are putting your content on the platforms where your audience is hanging out. 
  • Be willing to pay to distribute your content. Remember that you are creating content to sell something. You are branding to make a sale. You want to put your video in front of people who are likely going to purchase so that means paying for distribution.
  • Other people’s media accelerate things really quickly. Identify the media sites and other people’s platforms where they are going to take your content and share it with other people to grow your audience.
It's not about the product. It's about the benefit that your product brings to the marketplace. It's about how your video can impact the person who is watching it. @GregRollett on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Greg’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Consume more content with intent. 
  2. Best thing for new ideas – Asking for help. Don’t be so proud that you can’t ask others who you either respect or have done something that you want. Ask them for help.
  3. Favourite tool for innovationEvernote, podcasts. 
  4. Keep project / client on track – Text-in messages (Salesmessage.com). Accountability is more important than tactics.
  5. Differentiate – BE YOU. The world needs you to be YOU. The more that you can be yourself and let your personality come out, the more that you are going to separate yourself from everybody else. The only unique selling proposition is YOU. 

To Be a Leader

Stop trying to be perfect and start being prolific. The bad video that you are going to put out there that can genuinely help someone today is going to make a greater impact than the perfect video that you don’t release ever. Be prolific over perfect. Put your mission over your ego and get started!

Reach Out

You can reach out and thank Greg through his website, LinkedIn and Twitter.

Suggested Guest

Greg suggested I interview author and TV host, Jay Menez, and Lisa Minnet, who works with people on refining their authentic voice. So Jay and Lisa, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Greg Rollett.

Links

Start making videos that get your message to the market faster and more effectively! Grab your copy of The Ambitious Video Planner here

Cool things about Greg

  • He used to be a rapper in a rock band.
  • He has co-authored Best-Selling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.
  • His work has been featured on FOX News, ABC, NBC, CBS, CNN, USA Today, Inc Magazine, Fast Company, The Wall Street Journal, the Daily Buzz and more.
Stop trying to be perfect and start being prolific. Be prolific over perfect. Put your mission over your ego and get started. @GregRollett on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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