Nick Nanton, DNA Celebrity Branding Agency – InnovaBuzz 234

Nick Nanton

Nick Nanton, DNA Celebrity Branding Agency

In this episode, it’s a privilege to have as my guest, 11-time Emmy Award-winning producer and director, Nick Nanton, who runs the world’s largest celebrity branding agency. Nick started his journey as a musician, having found his love for music at a very young age and wanted to become the president of a record label. He decided to pursue a law degree, with the plan to never work a day as a lawyer. However, after a failed business venture, his business partner convinced him to combine his skills in law and in entertainment, to work with celebrities. Together, they grew their celebrity branding agency into the largest in the world.  

Nick has to date served over 3000 clients in 36 countries and has worked alongside a long list of celebrities that includes Mark Cuban, Richard Branson, and Steve Forbes to name just a few. He has authored over 2 dozen books, has produced over 50 documentaries and has been described by Larry King as “The World’s Biographer”. His mission is to help people, help people.

In our discussion, Nick talked to me about:

  • Instead of learning more hows and gathering skills that might be outside your passion, gather Who’s – experts in those skills.
  • Focus on delivering and explaining the value – price is only an issue when the value is a mystery!
  • Finding your unique ability and articulating your unique story

George Bryant on episode 226 introduced us to Nick.

Listen to the podcast to find out more.

Listen to the Podcast

Branding is storytelling. A great brand is a story that people like to tell for you. @NickNanton on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Nick Nanton of the DNA Celebrity Branding Agency

Key points and takeaways from this episode include:

  • Branding is storytelling. A great brand is a story that people like to tell for you.
  • The world views you only as a commodity until you share your story.
  • The best way to share a story is to look at your past, present, and future. The past is all about your life. The present is all about what you are doing right now to help people, and the future is your greater mission.
  • Have multiple WHY’s.
  • The more complex a story is and the more complexities that you share as a human being, the more you resonate.
  • Focus on your people. No one cares about your organisation. 
  • The more intriguing and unlikely a story is, the better it is.
  • Focus on being two things in every conversation that you have. Be interested in the other person and be interesting. Doing those things will let you have a connected conversation. As you have more of those connected conversations, you will find yourself repeating a lot of the same things and weaving in new things. You’re going to have a story and as you get better and better in telling that story, it is going to get more interesting because you will learn the pieces of the story that are interesting.
  • Do it every day or once a week a hundred times before you think about automating to figure out what works and what doesn’t.
  • What you want to do first is the thing you are most excited about.
  • If you are not inspired, you are certainly not going to inspire the person on the other end of the conversation.
  • When someone is genuinely interested in learning more about you because you’ve engaged them, they will start telling your story.
  • Make it easy and comfortable for the person you are interviewing. Keep it as natural as possible.
  • Build momentum by starting where the people who most like to hear your story are. Position yourself for that one person to find you and start building a fan base by sharing what it is that you do.
  • Find your audience. Find it by doing it. Find people who are interested in the things you are talking about and take them on that journey. 
  • Price is only an issue when the value is a mystery. If people don’t know why it is valuable, they are not going to pay you.
  • There is so much more value in things than in money. Value is what we all buy.
Price is only an issue when the value is a mystery. If people don't know why it is valuable, they are not going to pay you. @NickNanton on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Nick’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Find the gap between what’s being done now and what people on the other side really want. Figure out how you can make things better and how you can create the most value for the people on the other end. 
  2. Best thing for new ideas – Getting out of my normal routines. Removing myself from the pressures of delivering something and just allowing myself to experience whatever moment I am in. 
  3. Favourite tool for innovation –  Google and my team.
  4. Keep project / client on track – Have somebody who is responsible for it. Have good lines of communication.
  5. Differentiate – Be yourself. Look at the most pivotal moments in your life that have led you to where you are right now.

To Be a Leader

Be YOU. Embrace what that is and figure out what your unique ability is.

Reach Out

You can reach out and thank Nick through his website and on Twitter.

Suggested Guest

Nick suggested I interview Greg Rollett of the Ambitious Media Group and Lindsay Dicks of Celebrity Sites. So Greg and Lindsay, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Nick Nanton.


Cool things about Nick

  • He’s currently directing 15 films right now. 
  • He is originally from Barbados. 
  • He currently serves on the board of the X Prize Foundation.
Focus on being two things in every conversation that you have. Be interested in the interested in the other person and be interesting. @NickNanton on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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