George Bryant, GB Masterminds – InnovaBuzz 226

George Bryant, GB Masterminds

In this episode, it’s a privilege to have as my guest, George Bryant. George is so many things that he’s hard to describe with the typical bio. He’s the New York Times best-selling author of Paleo Kitchen. He’s created the #4 app in the world, Caveman Feast 3.0, and he’s an online powerhouse. Yet, he calls these “superficial achievements”. 

George’s most important achievements are his own PIVOTs which led him to thrive as a loving father, a husband and a person committed to many things. Not the least of his commitments is helping people and organizations put the heart back into their businesses. George helps them connect with what it means to BE in business and how to carry their ethos and vision INTO the business so that everyone they touch get that they matter in every step of the journey.

In our discussion, George talked to me about:

• The mindset of success and overcoming our fears and proving our “story” that we tell ourselves wrong, and working to improve yourself first.
• Marketing is a lifelong human journey and relationship. It really has no endpoint.
• How you can increase conversions by 65% points with human-focused cart abandonment emails and engagement.

Steve August on episode 197 introduced us to George.

Listen to the podcast to find out more.

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Show Notes from this episode with George Bryant of GB Masterminds

Key points and takeaways from this episode include:

• Every human being has the power of choice. 
• Remove yourself from all the distractions and allow yourself to fully feel, experience, and explore whatever those feelings are. Give yourself that space to be and not try to change it.
• Taking a breath and having some alone time are two of the most profound and powerful medications on this planet. 
• As entrepreneurs, we need to be intentional every minute of the day about whatever it is that we do in order to heal ourselves first so we can better serve our customers and market effectively, and make an impact.
• The business lessons we teach people everyday work really well in our personal lives too.
• Nobody has a marketing problem, it’s really a relationship problem.
• Digital marketing is not its own ecosystem. Digital marketing is traditional marketing with a lot more touchpoints and a lot less time. Thus, your ability to serve at scale is massive. When you treat digital marketing like you would treat a butcher shop in the 1950s where you knew everybody’s name and order, then without a doubt, your business will succeed.
• Marketing is a two-way value-based long term relationship. It is all just relationships.
• The whole courting phase is what makes relationships successful. Injecting the value of relationships in marketing is giving people digitally what we seek in person.
• You can either consume somebody else’s content right now or you can create original content and serve your purpose.
• Closing the gap between having an idea and getting validation is where results happen. Visions and results are created by taking action and doing the work.
• Never look at your competitors. You are not supposed to know what they are doing. You are not supposed to follow them or be part of them. By looking at your own world instead of theirs, that is where you become successful.
• Our job is not to get our customers to spend more time consuming our content. Our job is to get our customers to consume as much content as needed for them to create results in their lives and help them continue achieving these results.
• A lot of human beings have the same triggers. Once you can identify which one that is, you can elevate your consciousness to choose. 
• The truth is that as human beings, we are not afraid of being uncomfortable. We just get addicted to the discomfort when it comes to the things that bother us. We become ingrained and patterned in that routine based on that story. And so, we are not really afraid of failing. What we are really afraid of is doing something that challenges our beliefs and changes those patterns because we are afraid of who we are going to become that proves that story wrong.
• What we are seeing in front of us is a reflection of who we are and how we are showing up. The business we create is a reflection of us. 
• A lot of us get addicted to the fact that there is a destination that’s why we grind and push ourselves so hard. Once you realise that the journey is actually the destination, things will start to shift.
• If you do nothing else, you are going to fail. Go deeper. Figure out what your real motivator is and accept that this moment is all that you have. Be present and live the life that you want to be known for and want to be living.
• Putting the human back is part of marketing. You can’t market or be in a relationship with a robot. In order for a relationship to take place, both parties have to be willing to do the work and show up emotionally, vulnerably, and authentically.
• Marketing is all about showing up and transforming people’s lives whether they give us their credit card or not. 
• We have a moral obligation that when we start a business to maintain and see to it that everyone until the very last person has achieved their goal. If not, we are just perpetuating a cycle in setting people up to fail.
• Everything boils down to the customer and the customer journey. It is really all about this noble concept of helping our customers achieve the results we promised.
• The worst thing you can do for your company is to actually sell a product and have your customer not use it.
• People are not paying you for the product. They are paying you for accessibility and accountability. 
• Nobody should be left behind. As a business, you have to hold that space for people and make sure that everyone has the ability to be in a relationship with you regardless of the transaction.
• Transformational marketing is all about caring about your customers without expecting a transaction in return.
• Your lifetime value is not dictated by the relationships in the beginning. It is dictated by your commitment to the success of the relationship on the back end.
• Customers don’t come to us because everything is working. They come to us because things aren’t working. Getting really connected to who they are and what their needs are so that you can meet them and take them to where they need to go is where you realise that the value of what you offer is never in your product or service. It is in the accountability and negating that pain point, and getting them closer to their destination.
• The resistance to niche down is actually resisting to identify what it is that you do. It is not about niching down. It is all about identifying who you are to serve that niche. 
• The easiest place to put all these marketing laws into play is through your cart abandonment sequence. Do a value exchange. Earn the right for your customer to answer your question.

The Buzz – Our Innovation Round

Here are George’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

1. #1 thing to be more innovative – Invest more time, more money, and resources into yourself. The fastest way to innovate is to learn how to trust yourself more and be unapologetically authentic with who you are.
2. Best thing for new ideas – Asking customers what they want. Listen very intently to both what they are telling and what they are saying underneath the surface that they need. 
3. Favourite tool for innovation –  My brain. It is the one resource that makes us good at what we do. Your number one tool as an entrepreneur is your body, your brain, and your beingness, and the best thing that you can do is to love it.
4. Keep project / client on track – Ensure that they are achieving their desired results. Having really authentic honest conversations with clients. Have integrity in everything that you are doing.
5. Differentiate – Be your unapologetic authentic self. Pretending or innovating to be different is not sustainable. 

To Be a Leader

At the end of the day, when this whole thing is over, the only thing you’ll be left with is your name, so make sure that every time somebody comes into contact with you, they feel better afterwards.

Reach Out

You can reach out and thank George through his Facebook Group and email. Use the subject line “InnovaBuzz #226”. 

Join George’s Relationships Beat Algorithm’s Facebook Group and have the chance to get his complete Lighthouse training and email marketing training.

Suggested Guest

George suggested I interview Nick Nanton, an Emmy Award Winning Director/Producer. So Nick, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of George Bryant.

Links

• Website – GB Masterminds
• Facebook Group

George’s Back Story

• From Transaction to Transformation: Top Marketing Principles from Expert George Bryant
• A-Game Advantage: George Bryant – Owning Your Story

Cool things about George

• He owns seven companies.
• He’s a self-taught chef. He taught himself how to cook to beat bulimia.
• He served in the US Marine Corps as a Data Chief from 2002 to 2013.

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