Steve August, Founders’ Coach – InnovaBuzz 197
Steve August, Founders’ Coach
In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Steve August, Founders’ Coach and also Founder and CEO of August and Wonder.
Steve is a serial entrepreneur, success coach, digital artist and maker. Formerly the Founder and CEO of Revelation, a market research software company that he took from idea stage to a multi-million dollar exit. He has taken a lap around the C-Suite and boardrooms in private equity-backed companies and his writing brings a keen eye to the particular journey of visionary Founders. His coaching practice focuses on helping first-time founders and entrepreneurs navigate the learning curve and pitfalls of scaling their business and reaching their full potential.
In our discussion, Steve talked to me about
- The 3 patterns that explain how businesses get stuck, founders get burnt out and how to break through
- The hero’s journey in business and how to take control of your own story
- The ideal customer creation process
Stephanie Hayes on episode 162 introduced us to Steve.
Listen to the podcast to find out more.Entrepreneurship is one of the greatest engines of personal development. @SteveAugust on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Steve August, Founders’ Coach
Key points and take-aways from this episode include:
- Entrepreneurship is one of the greatest engines of personal development.
- Being able to hold a space where it is all about them, where they can see exactly what is going on and deal exactly with what is in the way, and where their only agenda is success is so meaningful to so many founders and business owners.
- The 3 patterns that happen at a certain stage when you have a business:
- The Plateau – where things just level out and it feels like no matter how you try, you cannot get past this certain level of revenue
- The Roller Coaster – you’re booming in one quarter then goes down on the next quarter
- The Wall – you hit the wall and the world changes i.e your client decides to go another way or some competitor pushes you out
- There is a limit to how much a founder can do and drive sales as a company grows.
- When you start off in business, customers are just going to happen but as you scale you have to be a lot more intentional, deliberate, and really hone in on your ideal customer. The more specific you get, the more you can talk to that person who is your ideal client.
- The thing that gets you up to the next level is narrowing your focus. It is being able to identify what is the optimal opportunity for you and going for that every day.
- If you are playing the game of entrepreneurship at a personal development level, anything that happens to you at the business level of entrepreneurship is a win. A setback is a win because it helps you develop as a person and allows you to grow.
- Entrepreneurship is not a straight line. There are ups and downs, setbacks, persistence, joy, and frustrations altogether. It is truly a hero’s journey.
- Crisis forces us to see things. It strips away illusions and helps us understand where we need to grow.
- Entrepreneurs are driven by a vision of what they want to create. It is in the “doing” where the journey is.
The Buzz – Our Innovation Round
Here are Steve’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Get away from everything. Take time away from the stimulus and input. Get out into nature. Turn off your phone. Spend some time to hear your own voice. Give room and possibility for ideas to flow in a different way.
- Best thing for new ideas – Going out and being in communities that are thinking in ways different than I am.
- Favourite tool for innovation – My 2014 MacBook and having access to the beautiful nature in Portland, OR.
- Keep project / client on track – Give them a clear path, plan or playbook, and set up where the accountability comes in. People need 3 things – permission, safety, and accountability.
- Differentiate –Our biggest unfair monopoly is ourselves. Nobody can be better than we can be. How we express that through our business is where that differentiation will come from. Our unique ability to see the world differently than anybody else and create value in a slightly different way than anybody else is the key to unlocking being truly differentiated.
To Be a Leader
Trust yourself more. The path to success is to listen and trust yourself.
Steve suggested I interview George Bryant, a digital marketer on a mission to help businesses understand that relationships will always beat algorithms. So George, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Steve August.
- The Pumpkin Plan by Michael Michalowicz
Cool things about Steve
- He was nominated for the ARF Game Changer for the Great Minds Awards in 2015.
- His company August and Wonder creates decor objects that evoke, connect, and inform.
- He was recently appointed as a Board of Director for Odintext, a text analytics service platform.