Robyn Bennett, The Technology Queen – InnovaBuzz 198
Robyn Bennett, The Technology Queen
In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Robyn Bennett, the Technology Queen. Robyn is a Certified Content Marketing Specialist, Customer Value Optimization Specialist, Digital Marketer and Tech Savvy Virtual Assistant who loves to help entrepreneurs grow their online business by helping them implement the right systems and marketing strategies in their business. She helps clients build their email lists and sales funnels, create their systems and launch their telesummits, programs and much more.
In our discussion, Robyn talked to me about
- The moving parts of a valuable Tele-summit in growing your list and potential clients
- How knowing your ideal client will allow you to reach the right audience
- Using webinars and the importance of follow up and growing the relationships established in your summit
Jamie Greenberg on episode 117 introduced us to Robyn.
Listen to the podcast to find out more.
Listen to the PodcastHaving a warm audience that is interested in you and what you have to sell is worth way more than having a lot of numbers with people who aren't interested in what you are doing. @iTechQueen on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Robyn Bennett, The Technology Queen
Key points and take-aways from this episode include:
- A telesummit is a series of interviews where people interview anywhere between 10 to 60 experts. In general, the average is doing 21 expert interviews within a 2-3 week timeframe with one interview being released each day.
- Telesummits help you build your list and position you as an expert in your field.
- When putting together a telesummit, make sure that you have qualified experts. Do your research. Pre-interview experts to make sure they are a good fit. Make sure that they have all the information they need and that they are supporting your event.
- It is not about the list size. It’s all about the quality. Having a warm audience that is interested in you and what you have to sell is worth way more than having a lot of numbers with people who aren’t interested in what you are doing.
- Relationship building is all part of the whole audience building.
- People who believe in you are more likely to tell other people about you.
- Connect with your experts. Take the time to get to know them.
- Write your list, get to know your list, and train your list. Train them to know you are going to write to them on a regular basis and offer them things. If you are always going to write and never going to offer, you are never going to sell.
- Let your list know what they can expect from you, moving forward. Take your audience on what’s next for you.
- To create a different webinar every week is like putting on a brand new Broadway show every week. It perfects what you have and once it’s ready, you can automate it.
- Check what’s working and what’s not working. Find out what’s working for your audience and then rinse and repeat.
- It is really important to focus on who the ideal person is on the other end. You want to be able to nurture and grow that relationship.
- You need to build relationships with your clients and experts. You need to have healthy relationships with people on your list.
The Buzz – Our Innovation Round
Here are Robyn’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Be open-minded. Let your creativity come out and just let it flow.
- Best thing for new ideas – Reading and studying a lot. Try and fail, and try again.
- Favourite tool for innovation – Getting a great coach, someone who has what I want to help guide me and teach me.
- Keep project / client on track – MemberVault systems. Systems are the greatest solutions to an organization.
- Differentiate –Just keep doing what you are doing. Keep showing up every day and give your heart in everything that you do.
To Be a Leader
Be clear with anyone who works with you. Remember that TEAM stands for “Together We Achieve More”. Realize that each person on the team brings together the end result. Show people that you care. Thank everybody. Listen to what they have to say and just be kind.
Robyn suggested I interview Christine Miskinis of Rock it Out, Woman. So Christine, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Robyn Bennett.
Cool things about Robyn
- She studied computer programming at Lasalle College in Montreal.
- Her first online business was editing videos and creating video montages for families.
- She’s a proud member of the Canadian Association of Virtual Assistants, International Virtual Assistants Association, and a premier member of the Women’s Speaker Association.