Jürgen Strauss

Continuing Internet Marketing Disciplines for 2014

Continuing Internet Marketing Disciplines for 2014

Many significant changes happened in 2013 that made internet marketing strategies not the same as before anymore. The Google Algorithm switch alone is already a major update. Thus the birth of Author Rank that leads to the identification of other best practices for search engine optimisation. No doubt that there are  effective internet marketing techniques…

Blog for Business Success

Blog for Business Success

Blogging is not just a hobby or a passive source of income. It is a marketing tool that can bring in businesses. You can always write your expertise in a blog format and submit them to related sites that would gladly have them published in lieu of links to your official website. This would help…

Coping with a Challenging Web Design

Coping with a Challenging Web Design

Designing a website is far different from just making a layout illustration in a piece of paper. Resourcefulness can often solve a challenging web design development problem. So, if you are following a printed design from a client for example, you will need a lot of help from other experts who have done that particular…

Digging into Some Technicalities in Building a Mobile Website

Digging into Some Technicalities in Building a Mobile Website

There’s no doubt that mobile websites can drive traffic up because they can be built with responsive designs, they serve as customer service platforms for businesses and their separate URL other than the desktop domain name can generate additional visitors who belong to the active buyers’ niche – the so-called mobile shoppers. Learn some technicalities…

Making a Blog Powered Site for your Business

Making a Blog Powered Site for your Business

Considering the SEO capabilities of a site is essential in building one. Since blogs are proven to be powerful driver of quality traffic, making a blog powered site for your business must not be left undone. Therefore, web development is not all design, functionality and purpose. It should also focus a bit on inbound marketing…

Designing Revenue Generating Websites

Designing Revenue Generating Websites

Gone are the days when the purpose of many business websites was  to act as a brochure of your trade or company.  Although the web content is still most important, it can only be beneficial when it attracts leads, provides value and prompts action.  To be able to generate income from your website, you should…

Strategic Video Marketing Tips

Strategic Video Marketing Tips

Videos can be created mainly to tell as story but for many purposes. There are advertising, entertaining, instructional and informative videos. Video Marketing can generate more followers if it is geared towards customer service rather than hard selling. Follow these guidelines when creating videos to make them effective for your purpose: 4 Ways to Use…

Integrate your Videos with Google’s HOA

Integrate your Videos with Google's HOA

You might already know that videos can be very sought-after contents thus increasing traffic and revenue in general – but you can do even more. Integration system for videos are already available using Google’s HOA or Hangouts on Air. Find out what you can use it for here: How to Maximize Your Video Marketing Strategy…

Video Content is an Asset

Video Content is an Asset

The compilation of marketing trends for 2014 by CMA is not a shocking revelation – rather, this is a mere confirmation that video marketing is much preferred by viewers thus increasing the traffic and return of investment for those who have them in their websites.  Read this in full to see what else you can…