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Rich Everett, Everett Coaching – InnovaBuzz 237

Rich Everett

Rich Everett, Everett Coaching

In this episode, I’m really excited to have as my guest, Rich Everett, who is a high performance, mindset and business transformation coach who works mainly with CEOs to transform their business and life beyond what they imagine is possible. He is also the Founder and CEO of the Yoga Mat company and has been an avid practitioner of Yoga for a long time. 

Rich has a background in IT and in change management and now is all about driving tangible, aligned business results and helping his clients own their inner game for true happiness and success. He helps his clients step into their version of extraordinary every day, breaking free from ‘busy’, making more money with meaning and creating a lasting legacy in business and in life.

In our discussion, Rich talked to me about:

  • How being congruent through confidence and authenticity makes everything easier
  • How our patterns and beliefs predetermine our results
  • Why you need to transform yourself first, in order to transform your business and life

Jacqui Jubb on episode 216 introduced us to Rich.

Listen to the podcast to find out more.

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Getting out of your own way is the number one thing that you can do to grow your business. @RichEverett on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Rich Everett of Everett Coaching

Key points and takeaways from this episode include:

  • Both the benefit and limitation of being human is our mindset.
  • The best power comes from showing up as ourselves, as who we really are. It allows us to tap into our truth and drop the negative thoughts and limiting patterns and beliefs that we hold to actually address where we are as human beings, as CEOs, and as leaders.
  • Authenticity eliminates the extra effort. Your business shifts with you because your mindset is shifting and you’re stepping into a deeper level of awareness that allows your business to grow.
  • Fear is part of being human and so is impostor syndrome. The secret to understanding both of them is to identify the fear behind the fear. If you’re failing to show up in some way, it is not because you can’t do it. It’s because there is something internally that is stopping you.
  • Impostor syndrome comes in different ways. The most powerful thing, is to know that it is going to show up. The secret to overcoming it, is knowing how to manage it well. You can’t get rid of it but you can manage it to be successful.
  • Getting out of your own way is the number one thing that you can do to grow your business.
  • Being congruent and connected with your purpose starts with gaining clarity of the outcome that you want to create and a caveat that that may change over time. As you begin to shift and change, your priorities and outcomes may change too, so giving yourself that space to have the end result shift a bit, is important.
  • Your mindset creates your reality. 
  • Having a coach is a very powerful tool in business.
  • Solving your own problems and creating a business around that is a great way to start.
  • What got you here won’t get you to the next phase. If you keep running the same stories, the same patterns and beliefs, the same drive, and the same actions, you’re 110% going to get the same results.
  • New business is important but you have to look after your existing customer base. Make them your absolute raving fans, and word of mouth marketing then becomes your way of earning new business. 
  • If you really want to dominate an industry, the first thing you need to do is to niche down. Be really specific about your core offer. Don’t bother doing anything else until you build a thriving business around your core offer.
  • Treat your customers amazingly well. That is the secret to business success.
  • If you want to be the best in your industry, then put out your best offer. It could be just that one offer and all it has to do is to be the best. The way to dominate and become a leader is to be the best at one thing.
  • With all the technology today, it is an opportunity for businesses to thrive just by treating customers well. Technology is just a tool. It shouldn’t replace human to human interaction and shouldn’t replace the great service that you have.
  • The beauty of being an entrepreneur and a CEO is that the problems never stop, but it is also what challenges us.
  • Don’t worry about what other people are doing. Do a sneaky sideways glance to see what your competitors are doing every now and then but don’t let it determine your business. Don’t let it distract you from playing the bigger game. The people who can do that well, are the ones that really shine.
If you want to be the best in your industry, then put out your best offer. It could be just that one offer and all it has to do is to be the best. The way to dominate and become a leader is to be the best at one thing. @RichEverett on… Click To Tweet

The Buzz – Our Innovation Round

Here are Rich’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Understand the problem first. Innovation can mean a lot of things to different people. Define very clearly the problem you are trying to solve and why you’re trying to innovate.
  2. Best thing for new ideas – Understand what you are trying to achieve and think outside the box. Draw upon different industries. Having diversity in terms of thinking gets you a better outcome.
  3. Favourite tool for innovationZoom
  4. Keep project / client on track – Using Basecamp for project management. Having clarity around what you are trying to do and why you want to do it, and finding the best way to achieve that.
  5. Differentiate – Be completely you. The more you can show up as YOU, the more you can own it, and the better the results are going to be.

To Be a Leader

95% of being successful at anything is a mindset. Start before you’re ready. It all comes down to mindset and just being YOU. 

Reach Out

You can reach out and thank Rich through his website and LinkedIn.

Suggested Guest

Rich suggested I interview Odette Barry of Odette and Co. and Kim Argetsinger, a mindset coach and business mentor. So Odette and Kim, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Rich Everett.

Links

Cool things about Rich

  • He’s held prestigious, high level corporate and change management positions at global companies such as Mars.inc, IBM, Energy Australia, Transurban, Toll, Australia Post, and Telstra.
  • He holds a Bachelor’s Degree in Information Technology from Charles Sturt University and a Post Grad Certificate in Organisational and Executive Coaching from Swinburne University of Technology.
  • He likes yoga and surfing.
95% of being successful at anything is mindset. Start before you're ready. It all comes down to mindset and just being YOU.  @RichEverett on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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