Michael Simonetti, AndMine – InnovaBuzz 238
Michael Simonetti, AndMine
In this episode, I’m really excited to have as my guest, Michael Simonetti, founder and managing director of the technology agency AndMine. In addition to AndMine, Michael is a prolific speaker and content producer on all things technology, innovation, and marketing. AndMine’s philosophy is to make the complicated seem effortless – connecting people and leveraging every aspect of technology in and around these connections.
In our discussion, Michael talked to me about:
- Translating a good idea into a message that’s a fit for your market
- Targeting the right audience
- Leveraging the technology in a way that is simple and connects people
Adam Ashton on episode 187 introduced us to Michael.
Listen to the podcast to find out more.
Listen to the PodcastKnow what is not going to work. The first thing that you need to do when looking at a whole range of ideas is to figure out what feels wrong. @AndMine on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Michael Simonetti of AndMine
Key points and takeaways from this episode include:
- The real value is in between the intersection of technology and marketing. Technology and marketing are both quite settled and connecting those two pieces together can get you the best of both worlds.
- Getting the right message to the right audience is a bit of an art.
- Make it simple. Frame your message well enough in a way that directs your target audience to what you want them to do. People want things online to be very simple so don’t present them with too many options.
- Trying to do all things at once is a big NO for marketers. Tighten your message around a single value proposition and step out from there.
- People come to marketing agencies because they need help. It is our job to provide that expertise. You need to get that whole strategy right down to your team so that they know what they’re marketing is and why they’re going about things in a certain way. You need to be critical of all the steps and feel that understanding of that engagement.
- Know what is not going to work. The first thing that you need to do when looking at a whole range of ideas is to figure out what feels wrong.
- You need to have the confidence in knowing that your idea is going to land in the market well and have all the reasons why.
- You are only as good as your next gig.
- Look at new platforms. If there is an opportunity for an audience to get on a new platform then there is always a win around those platforms. New platforms tend to have opportunities for more cost-effective advertising.
- You don’t have an infinite amount of money and you don’t have an infinite amount of time so you have to be very smart. Look at what you are already doing that you can change easily and can get you some early wins then reinvest that piece into bigger wins.
- There are very strong similarities between what marketing should do and what technology should do. Both of them should be converging to the simplest thing that you know is working and expand that back out.
- Your customers are your best ambassadors.
- Technology is made for us to be inefficient so we have to make it work and make it efficient.
The Buzz – Our Innovation Round
Here are Michael’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Trial and error. Doing little tests and being critical about those will help you find new pathways.
- Best thing for new ideas – Absorbing knowledge. Absorb the things that are going on in the marketplace. Good ideas come from everywhere.
- Favourite tool for innovation – CRM. Keep it simple.
- Keep project / client on track – Communication and managing expectations. Be friendly and push at the right time. Be honest and tell people how it is.
- Differentiate – You can use almost anything as a differentiator. It’s all those little differentiators that really matter. Find something that your company is doing that you can differentiate and have that bit of territory.
To Be a Leader
Don’t stop learning. Keep pushing yourself. Live and breath every day, and figure out the work and life balance so that you are not grinding. Have those moments of insights that you can come back to. Have something else that you can put yourself into because if you just keep pushing, chances are you are not going to have those great ideas either.
You can reach out and thank Michael through their website.
Michael suggested I interview Adrian Cester of Flavour Makers and Peter Marks of Henslow Capital. So Adrian and Peter, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Michael Simonetti.
Cool things about Michael
- He’s half Italian.
- He holds degrees in Computer Science, Software Engineering and a Masters of Telecommunications Engineering from The University of Melbourne.
- During his first year in university, he opened a few sole trader companies in the Entertainment, Design and Software spaces. The most successful enterprise was Flux Engineering, the foundation for and later renamed to “AndMine”.