Andrew Van De Beek, Illumin8 – InnovaBuzz 242

Andrew Van De Beek

Andrew Van De Beek, Illumin8

In this episode, I’m really excited to have as my guest, Andrew Van De Beek who is Founder & Head of Purpose at Illumin8, and 2018 Accounting Thought Leader of the Year. 

Andrew is passionate about working with people to help their business and investment performance meet their life goals and dreams. Knowing why they choose to do what they do puts everything into perspective. He is keenly interested in working with new businesses and original ideas helping to discover ideal business software and technologies to help them succeed whilst providing the right level of advice for their any need or concern.

In our discussion, Andrew and I talked about:

  • Keeping focus on your why – what the ultimate outcome for your business is and how your business will serve that goal
  • Innovation and process – determine what’s actually needed, then if possible automate, if not delegate, if not either – then do
  • Adding value by being your true authentic self

Corey Wastle on episode 227 introduced us to Andrew.

Listen to the podcast to find out more.

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Embrace individuality. Allow your people to be who they are and be the best versions of themselves.  @Andrew_Illumin8 on #InnovaBuzz podcast Share on X

Show Notes from this episode with Andrew Van De Beek of Illumin8

Key points and takeaways from this episode include:

  • Andrew started Illumin8 with a vision to transform accounting from being transactional to a relationship-based business.
  • When you are a sole business owner, the WHY of your business is closely aligned to your personal WHY.
  • You can’t help someone if you don’t know what their end goal looks like.
  • Create a consultative and reflective environment where you and your client can learn from each other. Sit down with your clients and show them that you can relate to what they’re trying to achieve. 
  • Your people are the most important thing that will allow you to not be in your business. You need to hire specifically and find people with certain skill sets but more importantly, you need to be able to give them the work that you do. 
  • Your business is not your business. You are just a caretaker whose role is to make the best decisions for the people who are going to own it next. You are important to your business because you are the person who’s building it to a point where it no longer needs you.
  • If you make your business yours forever, it can’t go to where it needs to. Your job is to create a platform so other people can take it where it needs to go.
  • Embrace individuality. Allow your people to be who they are and be the best versions of themselves.
  • Showing deep and profound care for what your clients and your people are trying to achieve in their lives and what is really important to them. Create the best possible experience for them so that your clients will want to be a part of it.
  • Do what gives you joy.
  • You can hire lazy people and they’ll find a fast way to get it done but you still need to hire people that care about what they do as well.
  • Everyone is taken so just be yourself. 
  • Technology, niching down, education and other stuff are all important and can help you go where you need to go but if you don’t embrace who you are and who you are made to be, you are only going to so many people. You will never really see the impact. You will never work with the people you want to work with and you will never have the trust of these people. You will never get to where you want to go.
  • It is important to have a strong network of people who are aligned with how you do business – your values, your beliefs, and your ethos. 
  • If you want to grow a business that has a massive and deep impact, you need to bring in people who can do that as a specialist whether it’s having them on your team to do just that job or having someone you can refer it out to.
  • Think about what it would look like if you would create a business where people want to come to you. If you take that approach, it leads to more people wanting to have a conversation not just because you can do the job but because they choose to do it with you. 
  • Eliminate, Automate, Delegate, Do – Think of what you need to do. If it doesn’t need to happen, eliminate. If it needs to happen, ask yourself if you can automate it. If you can’t automate it and it has to be done, get someone else to do it. Whatever is left over is what you have to do.
  • Understand who you truly are and commit yourself to that. Your mental wellbeing will be far better. You will have greater trust and people will start noticing you more because you won’t look like the next person. 
Everyone is taken so just be yourself. @Andrew_Illumin8 on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Andrew’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Understand what you are trying to achieve before you try to innovate. Understand the foundation of where you are trying to go and then build the innovation on top of that.
  2. Best thing for new ideas – Brain Dump Day
  3. Favourite tool for innovation – Slack and Zapier.
  4. Keep project / client on track – Set the parameters from the start. If you don’t know what the parameters are then you don’t know what you are keeping track of. It is important to tell your client what you are not going to do even more than what you are going to do. 
  5. Differentiate – Just be yourself. Stop comparing yourself to others and stop looking at what they are like. Understand that you are good at what you do. Create your own definition and be your own person. Do what gives you the most joy. 

To Be a Leader

Truly understand why you are doing this. Believe in yourself. You are worth it. Make sure that you are really committed to what it is what you want to do, believe in yourself, and push it out because people need you to do what you do. There’s no one else who is going to do it unless you do it yourself. 

Reach Out

You can reach out and thank Andrew through his website and LinkedIn.

Suggested Guest

Andrew suggested I interview  Sam Keck of Common Folk Coffee. So Sam, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Andrew Van De Beek.


Cool things about Andrew

  • He’s also a Co-founder of Big Little Brush, a social enterprise based in Melbourne that sells beautiful bamboo toothbrushes and uses 100% of the profits to help fund primary health programs in remote Indigenous communities in Australia.
  • He’s a whisky connoisseur.
  • He’s a Utah Jazz fanatic. 
Create your own definition and be your own person. Do what gives you the most joy. @Andrew_Illumin8 on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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