Tamara Glick, How to Make Your Personal Brand More Human – InnovaBuzz 350
Tamara Glick, Personal Branding Expert
In this episode, I’m really excited to have as my guest, Tamara Glick, who describes herself as an evil genius & mastermind at two very specific things: developing personal brands and a unique style for highly visible leaders that raises their profiles, represents their values, and promotes their perspective with confidence. And, helping lifestyle brands build cult-like followings so they can take their signature offering from “sampled” to “staple” with the sales to match.
Tamara works with founders, executives, and highly visible thought leaders as well as growth-stage brands around the globe to craft distinctive, authentic personal brand strategies with clarity, relevance, and sophistication.
In our discussion, Tamara talked to me about:
- Showing up as a personal brand in a human way
- How to show up authentically in the virtual space
- Building personal leadership
Christina Torres in episode 307 introduced us to Tamara.
Listen to the podcast to find out more.
Listen to the PodcastStyle is an important element of a person's self-expression and personal brand. @ItsTamaraGlick on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Tamara Glick, Personal Branding Expert
Key points and takeaways from this episode include:
- Branding is all about knowing your audience, understanding your field, and knowing how you fit into the overall landscape.
- The impression that people get from you helps them make a buying decision, and a lot of it comes down to the messages that you put out there.
- Style is an important element of a person’s self-expression and personal brand. If you are a personal brand, persuasion in your words and what you wear are both important.
- Adorning yourself in different ways can be a marketing tool. It is an expression of yourself. It is what a person can expect of you when they encounter you across any interaction that they have with you.
- Assist your audience in picking up cues that you want them to pick up. Help them see the qualities that you bring to your work.
- It is not always about you. It is about understanding the context. There is not just you and how you want to be. There is an etiquette to the environment or setting that you are in. You have to think about not just your essence and energy but also what you are trying to achieve.
- Part of true leadership is mastering how to work remotely and being comfortable and professional at the same time.
- Now that we are working from home, we have the opportunity to influence our audience no matter who they are. We have the opportunity to affect the impression we provide to people.
- Virtual backgrounds remove the field of vision or depth to your screen. Provide context and a sense of depth to allow people’s eyes to roam a little bit when they’re watching you on screen but not get distracted by the clutter in the background. There should be a fair balance between an inevitably beautiful backdrop and a place where you can feel confident to work.
- You can create a great work from home video call space no matter what kind of living space you have.
- You can control in the very best ways possible the image that you project on camera, and a lot of that has to do with either what is around you or what is on you.
- The TV Trifecta – lighting, sound quality, and video quality – make a huge and positive impact on the way you come forward on screen or can unintentionally erode your personal brand on screen.
- Natural lighting is always the first and best choice. We all look best in natural lighting. If you have a choice, sit with your face facing a north or a south window. The exposure to light on both of these views will be the most even throughout the day. If you have an east or west facing window, then, you want to supplement your lighting.
- Be authentically yourself and be genuinely available so that people can how to know, like, and trust you.
- Clarity in your lighting, audio, and video allows people to see the real you on screen and get to know, like, and trust you subconsciously without you having to do anything in particular.
- Set up your space appropriately so that it is interesting, comfortable, and reflects your brand.
- When presenting on a camera at home, you have to be able to move the energy up without the grand movements. You have to create that feeling of stupendous power in the tiny screen. Be cognizant of how you use your body. Learn how to raise your energy when sitting and create enough movement particularly in your facial features to keep people interested.
- Be conscious of what you have around you, what your space looks like, and how people are perceiving it on the receiving end.
- Eliminate extraneous movement that can become confusing to the viewer. Mitigate that movement that is purposeful and emphasises your point. It’s all about understanding what the person’s field of view is on the receiving end conscientiously and using that to your advantage.
- Don’t memorise everything. Memorising takes the natural flow of the way you present and the conversation that people have come to anticipate and look forward to when they’re in the room with you.
- Know your material. Think about who is watching you and what they are going to get out of the experience with you.
- The camera angle is equivalent to your gaze. Use your peripheries when presenting yourself on screen.
- There are lots of subconscious cues that we deliver to people, and they make decisions base on our attitude.
- Think about what your end goal is. Think about how you would like to be perceived.
- All of the training you’ve had to this point in your career has been great for “real life” situations but is unlikely to cover the difference between “in real life” and on-camera appearances.
- All the subliminal, visual, and non-verbal aspects of your communication make up 55% of how people believe you. It affects people’s perception of you and the believability of your communication.
The Buzz – Our Innovation Round
Here are Tamara’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.
- #1 thing to be more innovative – Your greatest opportunity for innovation is how you show up as a personal brand in this new realm. Think about new ways of presenting yourself and your ideas. The greatest area for innovation right now is using that technology and space to your advantage.
- Best thing for new ideas – Listen to the Zeitgeist. Listen to the things that people are encountering and understand what their struggles are. Pay attention to who your client is and what they’re experiencing, and find solutions to help them.
- Favourite tool for innovation – Social media, The Creative Habit by Twyla Tharp. Find ways to be creative about how you do things and put into practice structures that can help your creativity on a regular basis.
- Keep project/client on track – Accountability, regular check-ins.
- Differentiate – Develop your personal brand. Figure out why you’re different. Personal brand is not what you do. In fact, nobody hires you for what you do. People hire you because of how you do it. Figure out what your values are, how you do the thing that you do, and the reason why people come back to you again and again. These are the foundations of your personal brand. Having that feedback and understanding the difference that you make in other people’s lives can really help you differentiate yourself in terms of your personal brand.
To Be a Leader
Getting a grip on all of this new stuff does take time. It is new, so don’t be afraid if you’re making mistakes. It feels like it’s a lot of information but it can be really quick and easy to implement once you understand the effect of what is happening. Now is the time to put yourself into a beginner’s mindset and learn how. It has been tough for many of us but there is help, and it gets easier once you know what to look for and how you can set yourself up for success.
You can reach out and thank Tamara through their website.
Tamara suggested we have a conversation with Nia Lee of Social E Media and and podcast guesting strategist Mei-kee Tsang. So Nia and Mei-kee, keep an eye on your inboxes for an invitation from us to the InnovaBuzz podcast, courtesy of Tamara Glick.
Click Here to download your FREE “15 VIDEO CALL SPOILERS AND HOW TO FIX THEM.”
Cool Things About Tamara
- Her clients include Banana Republic, Extreme Fitness, WYNN Fitness, CARA Foods Inc, SIR Corp, plus high-style private wardrobe & image development services.
- She holds a Master’s Degree in Marketing from the Schulich School of Business.
- She likes Negroni.