Tai Goodwin, Crafting Meaningful Customer Journeys in Digital Spaces – Innova.buzz 614


Tai Goodwin, That Marketing Team.

In this episode, we feature Tai Goodwin, a digital marketing expert with a wealth of experience as an award-winning instructional designer, author, and CEO. Tai’s journey from a passionate educator to a digital marketing strategist exemplifies her commitment to enhancing the visibility of coaches, healers, and spiritual entrepreneurs. Her mission is to empower her clients to create a larger impact by making their services more accessible to those in need.

Our conversation delves into Tai’s expert insights on evolving marketing strategies, the power of authenticity, and the importance of consistency. Key points include:

  • Evolving Digital Landscapes: Tai discusses the transformative shifts in marketing, urging adaptability and strategic foresight.
  • Authenticity as a Magnet: Highlighting the saturation of influencer marketing, Tai champions genuine engagement to truly resonate with audiences.
  • The Consistency Principle: Tai underscores the significance of steady, quality interactions in building lasting relationships and visibility.

Tai’s approach offers a blueprint for navigating the digital marketing world with integrity and impact, encouraging entrepreneurs to deepen connections and broaden their reach.

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Your marketing funnel isn't just a strategy; it's the journey you take your customers on. Make it memorable. @taigoodwin on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Tai Goodwin, That Marketing Team

In the dynamic world of digital marketing, few voices resonate with as much clarity, authenticity, and insight as Tai Goodwin’s. An award-winning instructional designer, seasoned author, eloquent speaker, and astute marketing strategist, Tai also leads as the CEO of a vibrant marketing team. Her journey from a passionate teacher to a pioneering entrepreneur has not only shaped her career but also redefined online marketing’s very essence. Today, we delve into Tai’s profound insights from a fascinating conversation with Jürgen Strauss on the InnovaBuzz podcast, exploring the evolutionary path of digital marketing and unveiling strategies that empower entrepreneurs to amplify their visibility and success.

1. The Evolution of Digital Marketing: A Personal Journey

Tai Goodwin’s venture into online marketing began at the dawn of social media, a period that saw the birth and evolution of digital interactions. Reflecting on her 20-year journey, Tai recalls the seismic shifts in digital marketing, particularly the transformation of social media dynamics and the ever-changing landscape of advertising. This journey, marked by the rise and adaptation of platforms like Facebook, underscores the critical importance of agility and foresight in the digital realm.

2. Embracing Visibility: Marketing as a Force for Good

With a heart set on making a difference, Tai has dedicated her expertise to elevating the visibility of coaches, healers, and spiritual entrepreneurs. She views marketing as a powerful tool for positive impact, creating a ripple effect that extends the reach of transformative services. Tai’s vision is clear: by helping others become more visible, she amplifies their ability to touch lives and enact change.

3. The Power of Authenticity in a Saturated Market

In an era where influencer marketing’s allure has ebbed and flowed, Tai emphasizes the irreplaceable value of authenticity. She encourages entrepreneurs to shed the facade often associated with online personas and instead, speak their truth. This authenticity, Tai argues, is the cornerstone of differentiation in a crowded marketplace, enabling individuals to connect genuinely with their audience.

4. Funnels and Customer Journeys: Beyond the Buzzwords

Tai advocates for a human-centric approach to marketing, urging businesses to think of funnels not as mere strategies but as pathways to meaningful customer journeys. She stresses the importance of building trust and nurturing relationships, likening the marketing process to the stages of dating and commitment. By focusing on the journey, businesses can guide potential clients from curiosity to loyalty with grace and integrity.

5. The Undeniable Value of Email Marketing

Busting myths about the obsolescence of email marketing, Tai highlights its unmatched potential for personalized engagement. Through strategic segmentation and tailored content, email marketing emerges as a powerful tool for fostering connections and driving conversions. Tai’s expertise shines as she outlines practical tips for leveraging email to its fullest potential, reaffirming its status as a cornerstone of digital marketing.

6. Innovative Lead Generation: The Magic of Quizzes

Tai shares her revolutionary approach to lead generation through the strategic use of quizzes. This method not only captivates interest but also segments audiences with precision, allowing for highly targeted communication. Tai’s success story, featuring a quiz that exponentially grew her email list, serves as a testament to the method’s effectiveness and a blueprint for others to follow.

7. Consistency: The Key to Long-Term Success

Above all, Tai champions consistency as the bedrock of successful marketing. Whether through social media, email campaigns, or innovative quizzes, the commitment to regular, quality engagement paves the way for growth and impact. Tai’s call to action is clear: embrace consistency, trust the process, and watch your visibility soar.


Tai Goodwin’s insights from her conversation with Jürgen Strauss offer a beacon of guidance in the ever-evolving landscape of digital marketing. Her journey underscores the power of authenticity, the significance of strategic innovation, and the critical role of consistency in achieving lasting success. As entrepreneurs navigate the complexities of building visibility in a digital age, Tai’s wisdom serves as both inspiration and roadmap. Embrace these strategies, and embark on a journey to amplify your impact in the world.

Email marketing is far from dead. It's the lifeline to your most engaged audience. Use it wisely. @taigoodwin on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Tai’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. No. 1 thing to be more innovative – Get some good sleep. Rest is essential for creativity and innovation.
  2. Best thing for new ideas – Read widely. Exposure to different thoughts and perspectives sparks new ideas.
  3. Favourite resource – Canva. It’s a versatile tool for creating and experimenting with visual content.
  4. Keep project/client on track – Consistent communication is key. It ensures alignment and progress towards goals.
  5. Differentiate – Speak your truth. Authenticity sets you apart in a crowded marketplace.


Tai urges listeners to embrace consistency in their marketing efforts. Consistent engagement, whether through email, social media, or innovative methods like quizzes, is crucial for growth and establishing a strong presence.

Reach Out

You can reach out and thank Tai on social media platforms like Facebook, Instagram, or LinkedIn under Tai Goodwin, and discover more about her innovative quiz strategies at the Quiz and Grow Rich website.

Suggested Guest

Tai suggested we have a conversation with Tanya Smith from Get Noticed with Video on a future Innovabuzz Podcast episode.



Cool Things About Tai

  • She’s a former school teacher turned entrepreneur.
  • She’s an award-winning instructional designer with 20+ years of experience creating learning solutions for Fortune 500 companies like Barnes & Noble and tech start ups like Leadpages.
  • She’s fondly known as “The Quiz Queen”
The best marketing doesn't feel like marketing. Educate, inspire, and solve problems. @taigoodwin on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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