Alexandra Watkins, The Art of Crafting Memorable Brand Names – 613


Alexandra Watkins, Eat My Words.

Our guest in this episode is Alexandra Watkins, a branding powerhouse and the creative mind behind Eat My Words, a brand naming consultancy that’s all about injecting fun and creativity into the naming process. Alexandra has revolutionized the way we think about brand names, turning what can often be a daunting task into an exciting adventure.

During our conversation, Alexandra shared her unique approach to creating names that not only stick but also spark joy and curiosity. Here are three key points discussed:

  • The SMILE Framework: Alexandra introduces the SMILE acronym as a guide to crafting brand names that are Suggestive, Memorable, Imagery-rich, have Legs, and create an Emotional connection. This framework is central to her philosophy, ensuring that names are not just functional but also engaging and evocative.
  • Common Pitfalls in Naming: We delved into the common traps businesses fall into when naming their brand, such as making names too complicated or not memorable. Alexandra offered insights into how to avoid these pitfalls, emphasizing the importance of clarity and simplicity in creating an effective brand name.
  • The Power of Storytelling in Branding: Alexandra believes that a great name tells a story, resonating with the audience on a deeper level. She highlighted how incorporating elements of one’s personal journey or business ethos into the name can foster a stronger connection with the target audience.

Alexandra’s passion for naming shines through her work, inspiring businesses to think creatively about their brand identity. With her expert advice, any business can turn the naming process into an opportunity to define and differentiate itself in the marketplace.

Listen to the podcast to find out more.

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Names should make you smile, not scratch your head. Aim for clarity and joy in every letter. #SmileWithNames #BrandStrategy @eatmywords on #InnovaBuzz podcast Share on X

Show Notes from this episode with Alexandra Watkins, Eat My Words

Welcome to the world of names where first impressions are everything, and a smile is worth a thousand words. I’m thrilled to share insights from my recent chat with Alexandra Watkins, the creative genius behind Eat My Words, a brand naming consultancy with a twist. Alexandra’s mission? To make brand naming a fun, unforgettable journey.

Turning Scratches into Smiles Brand naming, according to Alexandra, shouldn’t be a head-scratching ordeal but an opportunity to connect and make a lasting impression. The secret sauce? Her beloved SMILE acronym, which stands for names that are Suggestive, Memorable, Imagery-rich, Leg-laden, and Emotionally resonant. It’s about crafting names that tell a story, not just ones that fill a space on a business card.

Navigating the Name Game Even in the creative playground of naming, pitfalls await. Alexandra gleefully shares tales from the trenches—like the universal blunder of creating a name that’s a spelling bee nightmare. Her wisdom is simple yet profound: “Think of your brand name as you would a personal introduction. It should invite curiosity, not confusion.”

From Personal Faux Pas to Professional Triumphs What’s in a name? If you ask Alexandra, it’s a blend of personal journeys, whimsical encounters, and those “aha” moments that strike when least expected. Take “Gringo Lingo,” inspired by her own language learning escapades. It’s a testament to how personal narratives can morph into branding gold, providing a connection that’s both authentic and magnetic.

Speak Easy, Smile Big The essence of a great name lies in its ability to communicate effortlessly. Alexandra champions the power of simple, evocative language that resonates on a human level. It’s about creating moments of delight and discovery, where every word invites you into a story unfolding.

Let’s Get Interactive Alexandra’s approach is anything but monologue. It’s a dialogue, an open invitation to play, suggest, and experiment. She believes in co-creating stories where audience engagement is not just welcome but essential. “Naming is not a spectator sport,” she quips, encouraging businesses to involve their communities in the naming journey.

Beyond Names: Crafting Narratives A name, in Alexandra’s world, is the first chapter of a much larger story. It’s about building a narrative that envelops the brand, turning casual observers into devoted followers. She shares success stories where names have transcended the mundane, becoming symbols of hope, adventure, and innovation.

The Road Ahead: Naming in the Digital Age As we gaze into the future, Alexandra sees a landscape ripe for innovation, with technology playing a pivotal role. Yet, at the heart of it all, is the human touch—a reminder that behind every great name is a story, an emotion, a memory waiting to be shared.

In Conclusion: Be Bold, Be Creative If there’s one gem to take away from Alexandra Watkins, it’s that naming should be an adventure, not a chore. So, let’s embark on this creative journey with open hearts and minds, ready to explore the uncharted territories of naming. Who knows? The next great brand name could be a laugh, a memory, or a dream away.

Be bold in your naming process. Stand out with a name that reflects your unique story and vision. #BeBold #BrandNaming @eatmywords on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Alexandra’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. No. 1 thing to be more innovative – Surround yourself with color.
  2. Best thing for new ideas – Travel the world. Experiencing different cultures and ideas can spark creativity.
  3. Favourite resource – RhymeZone and ChatGPT for brainstorming and developing ideas.
  4. Keep project/client on track – Stick to your process. Veering away from a proven process can lead to challenges.
  5. Differentiate – Use a unique name or moniker to stand out. Even if your company has a common name, adding a memorable tagline or descriptor can make a big difference.


Alexandra encourages listeners to embrace creativity in every aspect of their branding, especially in naming. “Be bold and seek out creative solutions, not just the easy paths. Let your brand name reflect your creativity and uniqueness.”

Reach Out

You can reach out and thank Alexandra by following her on LinkedIn, visiting her website, or engaging with her on Instagram.



Cool Things About Alexandra

  • Adventurous Culinary Experiences: Alexandra has explored 50 countries, tasting unique foods like barbecued squirrel and ostrich carpaccio. This adventurous spirit extends beyond her professional life, adding depth to her creative work.
  • Creative Living: She embodies creativity, not just in naming but in her lifestyle, living in a vibrant home by the beach and turning flea market finds into imaginative succulent arrangements, showcasing her flair for transforming the ordinary into something extraordinary.
  • Passion for Travel and Unique Experiences: Alexandra’s globetrotting adventures, including a year spent traveling as a backpacker, influence her work, bringing a global perspective and rich inspiration to her projects.
Let your brand name tell a story. A great name resonates, connecting deeply with your audience. #Storytelling #BrandIdentity @eatmywords on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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