Michelle Seiler Tucker, How to Prepare Your Business to Sell for Huge Profit – InnovaBuzz 420

Michelle Seiler Tucker

Michelle Seiler Tucker, Exit Rich

In this episode, I’m really excited to have as my guest, Michelle Seiler Tucker, the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). She also owns many other businesses in several different industries.

As a 20-year veteran in the M&A industry, Michelle is regarded as the leading authority on buying, selling, fixing, and growing businesses. She and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.

In our discussion, Michelle talked to me about:

  • Why it is important to plan your exit strategy from day one of your business using her “GPS Model”
  • Her 6 Ps – People, Product, Process, Proprietary assets, Patrons and Profit
  • Three magic questions, based on what business we are really in

Listen to the podcast to find out more.

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The number one reason that a business is not sellable is because the business is 100% dependent on the owner. @MSeilerTucker on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Michelle Seiler Tucker, author of Exit Rich

Key points and takeaways from this episode include:

  • Exit Rich helps business owners hone their exit strategy from day one of starting or buying a business. It helps business owners build a solid infrastructure to ensure that their business is running on all cylinders – the 6P’s, so that they can build a sustainable and scalable business, and have a sellable asset. 
  • The best time to sell your company is when your company is doing well and is in its prime.
  • Your business is not your baby. You need to start thinking of your business as a valuable asset and build it in a way that you can sell it one day. 
  • Nothing lasts forever. What goes up, goes down. You are either growing or dying. Build your business as if you are going to sell it so that you can have a more profitable business that can run without you, and a sellable asset if you need to sell it.
  • You have to plan for your end game in business. Figure out what your desired sales price is and reverse engineer your way to it just like you would on your wealth plan.
  • The Exit Rich GPS Model
    • Start with your desired sales price.
    • Know where you are starting from. What is your business worth today? It’s important to know what your business is worth every single year.
    • When do want to sell your business for your desired amount?
    • Who will be your buyers? Buyers not buyer. You don’t want to put all your eggs in one buyer’s basket. Maximise the value of your business by creating competition.
    • Where does your gross revenue need to be? What is your EBITDA (Earnings Before Interest Taxes, Depreciation, Amortisation)?
    • Know the synergies that buyers are looking for. What are they willing to pay for?
    • Know your 6 P’s – People, Product, Process, Proprietary assets, Patrons and Profit
    • Your WHY – why do you want to sell? Your WHY has to be strong and powerful enough to keep you in the game and to keep you motivated through all the financial storms.
  • The first thing you need to do when you go into business is to find out who your ideal target market is and the same thing goes when selling your business. You need to identify who your buyers are going to be, what your financials need to look like, and what synergies are your buyers looking for.
  • The number one reason that a business is not sellable is because the business is 100% dependent on the owner. 
  • The 6 P’s
    1. People – the most important piece. You don’t build a business. You build people and people build the business.
      • You have to stop doing it all. You will never grow unless you let go of control.
      • Focus on your strengths and put the right people in the right seats. 
      • Ask WHO is going to do the things that have to be done. Your name should never be next to the WHO. You want to build your business to run without you.
    2. Product – your industry, product, or service.
      • Ask yourself – is your industry, product, or service on the way up or on the way out? Is it thriving or is dying? 
      • If your industry is dying, ask yourself these transformational questions – What business are you in? What do you do really well and better than everybody else? What are your core competencies? What business should you be in?
    3. Processes – Processes need to be thought of from the beginning.
      • Stop thinking about processes based upon your agenda or what you are trying to accomplish. 
      • Processes need to based upon your customer’s experience. Your processes should be designed to create raving fans or happy clients. 
      • Processes need to be productive, efficient, and shouldn’t cost you money. 
    4. Proprietary Assets – your intellectual properties such as trademarks, patents, contracts in place, databases, etc.
    5. Patrons – your diversified and loyal client base. Brand advocacy is the highest level of branding you can get to where people tell other people to use your brand. It is where clients sell for you.
    6. Profit – Lack of profit is never the problem. If you’re not making money, it is a symptom of not operating on any of the 5 other P’s.
  • You always have to look at things through a different set of eyes and identify the problem that nobody knows is a problem. All of us have the ideas in us, we just have to act upon them.
Lack of profit is never the problem. If you're not making money, it is a symptom of not operating on any of the 5 other P's. @MSeilerTucker on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Michelle’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Learn from people outside of your industry. Go outside your own circle. Learn what the best companies in the world are doing. Figure out what people need before they even need it, and then create it.
  2. Best thing for new ideas – Learn from people outside of your industry. Get a mentor.
  3. Favourite tool for innovation –  Audiobooks and trade publications. 
  4. Keep project/client on track – Have many different touchpoints along the way. Identify what their biggest bottlenecks are and make sure that they are following your advice. 
  5. Differentiate – Ask yourself the 3 transformational questions. Identify your strengths. Look into other industries to figure out how you can innovate to be unique in your industry.

To Be a Leader

You don’t have to do this alone. Always align yourself with a mentor because it is not what you know that will get you in trouble but what you don’t know. Align yourself with a mentor who has traveled down the road you want to take and learn from their mistakes. Their path will help your path become shorter and can quickly get you to success.

Reach Out

You can reach out and thank Michelle through her website.

Suggested Guest

Michelle suggested we have a conversation with with her co-author of Exit Rich, Sharon Lechter, Author of Mentor to Millions, Kevin Harrington, and Alec Stern of Constant Contact. So Sharon, Kevin, and Alec, keep an eye on your inboxes for an invitation from us to the InnovaBuzz Podcast, courtesy of Michelle Seiler Tucker.

Links

Book

Pre-order your copy of Exit Rich and receive the following FREE bonus gifts – immediate download of Exit Rich, free book membership, and free 30-day access to Club CEOs Membership. 

Cool Things About Michelle

  • She’s a two-time #1 Best-Selling Author, Speaker, TV & Radio Host.
  • She has spoken alongside other prominent speakers including Eric Trump, Kathy Ireland, Mayor Rudy Giuliani, Stedman Graham, and more.
  • She makes regular radio and TV appearances including interviews on Fox Business News, Forbes, CNBC, and is featured in INC and USA Magazines.
Learn from people outside of your industry. Learn what the best companies in the world are doing. Figure out what people need before they even need it, and then create it. @MSeilerTucker on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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