Marc Halpert, Connect2Collaborate – InnovaBuzz 258

Marc Halpert

Marc Halpert, Connect2Collaborate

In this episode, I’m really excited to have as my guest, Marc Halpert who is a LinkedIn branding expert, e-commerce expert, book author, coach, and speaker.

For over 10 years, Marc has used LinkedIn as a focal point in his cash flow optimization consulting business: marketing, publicity, education, communications: an ideal way to connect to collaborate. He can directly attribute new business to his LinkedIn profile and activity.

In our discussion, Marc and I talked about:

  • Using LinkedIn to build and nurture relationships
  • How to construct a “powerful profile” that tells your personal story and highlights your value
  • “Secret” tips to maximise the effectiveness of LinkedIn, beginning with WHY

Jane Beddall in episode 239 introduced us to Marc.

Listen to the podcast to find out more.

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You have to be better than average. If you are amazing, you have to be "amazing-er" than you really come across. If you don't come across as "amazing-er" than a competitor, then, you lost the battle. @MarcHalpert on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Marc Halpert of Connect2Collaborate

Key points and takeaways from this episode include:

  • People come back around. There’s this amazing rotation that goes on in the world and all the people know each other.
  • LinkedIn is not just for job seekers. LinkedIn is a way to keep in touch with people and to share our knowledge with each other.
  • Connect with the people you know and people that you want to invite into your proverbial accounts.
  • Linkedin is not factoid and bullet points. It is a narrative.
  • People want to see how you project yourself. They expect you to give of yourself as much as they could give you. It is an important aspect of how people interface and connect with each other.
  • Of all the social media, LinkedIn is the densest with the best hidden goodies.
  • Know your WHY. If you can’t answer your WHY, you’ve failed yourself. You are failing your clients and you are failing your prospects.
  • You have to be better than average. If you are amazing, you have to be “amazing-er” than you really come across. If you don’t come across as “amazing-er” than a competitor, then, you lost the battle.
  • Great collaborations come from LinkedIn.
  • You can send verbal messages with the intonation of your voice using LinkedIn. It’s better than a flat written message.
  • Creating a sense of urgency catches attention. It’s all about what you say and how you say it in your LinkedIn profile.
  • Choose your words carefully. Ignore verbs like was, had, made, and did. Use power verbs. Impress them. Make it all elevator pitched hyped language. Make them want to know more and read down as far as you can get them to read. Make people curious about what you can do for them.
  • Personalities that do well are not afraid of using their accomplishments to speak volumes in terms of who they are and what they do. Talk about your accomplishments and the things that you did that are at a high level.
  • It’s OK to talk about yourself. Talk about other people 80% of the time and talk about yourself in the remaining 20%. 
  • Remember that when you are writing on your website, you are writing to anybody that comes across it. When you are writing on Linkedin, you are writing to and talking to an audience of business professionals. You have to say something different in your intro section than what you are going to say about who you are on your website.
  • Talk about yourself using the pronoun “I” in your LinkedIn profile.
  • Use the right verb tense for the right sections of your profile. LinkedIn allows you to talk about your past that leads to your present and your present where you expect your future to go.
  • Make it easy, simple. and conversational yet business-oriented. 
  • Never use jargon and acronyms. If you’re going to use an acronym make sure that you identify it and make it clear.
  • Don’t expect to build a business on LinkedIn. It is only one aspect of your branding strategy. It’s only a part of all the other things that you do.
  • As we connect, we collaborate with each other; and as the world gets smaller, we all benefit from each other.
Great collaborations come from LinkedIn. @MarcHalpert on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Marc’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative –Tell your WHY. It is the most important thing.
  2. Best thing for new ideas – Writing my ideas and getting out of my comfort zone.
  3. Favourite tool for innovation – Interacting with other people.
  4. Keep project / client on track – Set goals and dates, and don’t let them stray from the dates you have set.
  5. Differentiate – Talk about yourself. 

To Be a Leader

Don’t be afraid to admit that you screwed up. Keep pushing harder and keep challenging yourself. Find the things that you like to do and talk about the things that you do. Make yourself more interesting than just the profile you are showing.

Reach Out

You can reach out and thank Marc through his website and LinkedIn.

Suggested Guest

Marc suggested I interview David Shriner-Cahn, entrepreneur and podcaster, and Alice Aspen March, author of the Attention Factor. So David and Alice, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Marc Halpert.

Links

Books

Cool things about Marc

  • He volunteers as a SCORE counselor at Fairfield County and the SCORE NYC.
  • He’s been featured several times on WCBS 880 Newsradio in New York.
  • He was awarded the Gotham City Networking Co-Networker of the Year in 2009.
As we connect, we collaborate with each other; and as the world gets smaller, we all benefit from each other. @MarcHalpert on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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