Dr Cathryn Lloyd, Maverick Minds – InnovaBuzz 259

Dr Cathryn Lloyd

Dr Cathryn Lloyd, Maverick Minds

In this episode, I’m really excited to have as my guest, Dr Cathryn Lloyd, Founder and Director of Maverick Minds. Cathryn is a facilitator, educator, researcher, arts practitioner, and creative development coach. She’s Australia’s first certified creativity coach with the Creativity Coaching Association and she provides effective learning experiences for a wide variety of clients.

In our discussion, Cathryn and I talked about:

  • The intersection between the Arts and Business
  • Harnessing creativity
  • Building creative leadership in organisations and in communities

Bob Dick in episode 236 introduced us to Cathryn.

Listen to the podcast to find out more.

Listen to the Podcast

Working with people is at the heart of creative leadership and is really what leadership is about. @Maverick_Minds on #InnovaBuzz podcast Share on X

Show Notes from this episode with Dr Cathryn Lloyd of Maverick Minds

Key points and takeaways from this episode include:

  • The Arts have a very strong business focus. You need to have a strong business mindset and entrepreneurial spirit if you want to earn a living out of the Arts.
  • Facilitation is about working with others and creating a space for people to come together to design processes and potential ways to enable that group of people to do what it is that they have to do. 
  • Facilitation is a dynamic way of working. It is an emergent practice.
  • Facilitation is different from training. 
  • You can’t train anybody in leadership. Leadership is dynamic and is an evolving way of being.
  • Creativity is at the heart of everything. As human beings, we all have innate creativity. Each of us has a unique way of seeing the world and making sense of the world, and we bring that to our work, to our relationships, and to our communities. We bring it to everything that we do. It’s all about harnessing that creativity, recognising what it is, and valuing it.
  • One of the incredible capabilities that human beings have is the ability to imagine and see things. We can bring things into fruition and we can help others do that too.
  • Working with people is at the heart of creative leadership and is really what leadership is about.
  • Give people the opportunity to showcase their creativity. 
  • Images are powerful.  Images are catalysts that help stimulate thinking. Photos remind us of things. They help us remember something very quickly.
  • Provenance is a word that is used to identify and track where an artwork comes from. Every person has a provenance. We all came from something and have a whole range of experiences.
  • Create an environment for people to put their ideas forward. Listen to them and figure out how you can take those ideas in the context of the business that you have.
  • We are all capable of leadership and we are all creative. 
  • A big part of leadership is being authentic to who you are.
  • Innovation is a combination of things. Innovation comes from the creativity of people. Create an environment for that to actually happen and be prepared to take some risks.
  • Reflection is an important component of leadership. Good leaders need some time out to reflect on what it is that they do, why they do it, what drives them, and what motivates them.
Create an environment for people to put their ideas forward. Listen to them and figure out how you can take those ideas in the context of the business that you have. @Maverick_Minds on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Cathryn’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Having a culture of innovation and the ability to experiment without fear of failure.
  2. Best thing for new ideas – Relying on your intuition.
  3. Favourite tool for innovation – Images, models, Kanban boards, sticky notes, “Renovator’s Delight” framework by Jason Clarke
  4. Keep project / client on track – Being accountable. Be mindful of whose responsibility it is and be clear on that.
  5. Differentiate – We are all different and unique. What attracts us, what we notice and the experiences we have, all become a part of the package of who we are. When you understand what it is, you can curate that in a way that is useful and unique. 

To Be a Leader

Be curious. The moment you stop being curious is the moment when you stop learning. As a leader, you don’t have to solve everything. Leadership is about being vulnerable and humble. Always be curious and be in awe of what you are and what you have. Be a reflective leader.

Reach Out

You can reach out and thank Cathryn through her website and Twitter.

Suggested Guest

Cathryn suggested I interview Andrew Barnes of Perpetual Guardian and author of the 4 Day Work Week. So Andrew, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Dr Cathryn Lloyd.



Cool things about Cathryn

  • She’s an accredited action-learning facilitator with the School for Social Entrepreneurs.
  • She’s an associate with Narrative Leadership Associates, a Fellow with the Institute for Learning Professionals ILP, certified Master Facilitator with ILP.
  • She’s on the editorial board of the International Journal of Professional Management.

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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