Laura Rike, Why You Need to Be on Pinterest and How It Helps Grow Your Business – InnovaBuzz 423

Laura Rike, Pinterest Strategist

In this episode, I’m really excited to have as my guest, Laura Rike, a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Laura has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. She has been featured on Social Media Examiner, Tailwind, MeetEdgar, and The Ultimate Marketer.

In our discussion, Laura talked to me about:

• Pinterest is less social media than a search engine, think of it more like YouTube
• Why it’s important to focus on the conversations
• The importance of consistency – in Pinterest posting as well as in general content creation

Listen to the podcast to find out more.

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Show Notes from this episode with Laura Rike, Pinterest Strategist

Key points and takeaways from this episode include:

• Pinterest is less a social media platform but a powerful tool that can increase website visits and bring great new clients.
• Separate Pinterest from your other social media strategies. Think of it as more like Google and YouTube, and the SEO behind it all.
• Pinterest is for any business owner who wants to widen their reach and audience.
• When you think of Pinterest as a search-based platform, you can really dive into helping your audience right where they’re at. You can get past a lot of stalls that you may have in other areas of your marketing because they are physically searching for the answers to their questions. If you’re on Pinterest and they find you from that search, they are already halfway through that battle of thinking whether they need you or if it is the right time, because they found you based on their needs at that moment.
• Pinterest is all about providing value and leading people to that place on your website or blog. It is finding those people that are looking for you right now and how you are showing up to them.
• It doesn’t have to be just blog posts. You can use Pinterest for anything that you have a URL for to lead the traffic there.
• Think about where you are having conversations that are converting for you or your most successful blog or email opt-in and then use Pinterest to bring new audiences to that area. 
• Do a quick search for a product or service that you offer. See what pulls up in terms of those pins and search that you did, and if those are offers that you provide, then those are the people you can reach. 
• Pinterest has a really robust system for analytics. You can see who your engaged audiences are as well as their demographics and interests. You can also upload your own email list and get information that is comparable to those that are already on your list.
• Pinterest for Business allows you to see who has engaged with your account within the past 30 days. It tells you the percent of your audience that is involved in certain categories and interests, as well as an affinity score that will tell you how interested they are in that particular topic.
• Pinterest is more psychographics than demographics.

• The Different Types of Pinterest Pins
  • Static Posts – standard posts that are usually 2-3 type images
  • Story Pins – similar to how FB and IG stories work but they don’t disappear after 24 hours. It also allows you to tell longer stories than what you have in that one image but you cannot link it back to a specific area. It’s a great strategy for bringing awareness to your brand and your Pinterest account and then using static pins to drive traffic to where you want your audience to go.
  • Video Pins – animated type pins, audiograms, etc.

• You can have multiple pins lead to the same source but you have to be careful of making sure that you don’t save the same URL multiple times back to back because Pinterest will consider that as a spam. 
• Be strategic about it. You can schedule Pinterest at least once a week for less than an hour a day. Do a research on the keywords as well as some cross-referencing, and focus on consistency. Start by pinning at least once a day and then build your way up.
• Focus first on the conversations that you are having with people and make sure that the descriptions and titles that you have are within the realm of providing value and feeling like you are having a conversation with someone face to face.
• Focus on the keywords that you have in the conversation. Make sure that they are relatable to what that person is going to click through to see more information about it.
• Hashtags are as prominent in Pinterest as with other platforms. Use them sparingly. Use them not as a crutch for your strategy but as an aid to what you already have, and make sure that they are relevant.
• Hashtags are just keywords that you can’t fit into a sentence in your conversation that you think are still relevant to what a person is searching for. 
• If people are looking at your pin but are not clicking through, then you might be missing something in terms of your call-to-action. If people are clicking through but you are noticing that the bounce rate from your traffic is high, then there maybe some inconsistencies in your title, description, and call-to-action on the image versus what people are seeing within the first 10 seconds of the page they are landing on. If you’re getting a ton of impressions but not actually getting the traffic that you want, then you need to start looking at what your images are saying and how they are ranking.
• Use UTM codes to find out where the traffic is coming from and track that.

The Buzz – Our Innovation Round

Here are Laura’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

1. #1 thing to be more innovative – Look at the space where you are working. Set it up to be more creative.
2. Best thing for new ideas – Give yourself the time to see if what you can do is going to benefit someone. Focus on your main objective and give yourself the leeway to make sure that what you are doing is going to be creative enough to help someone.
3. Favourite tool for innovation –  SmarterQueue, iPad Air
4. Keep project/client on track – Basecamp
5. Differentiate – Be yourself. Don’t be afraid to show who you truly are. Be transparent.

To Be a Leader

Give Pinterest a try. Try it out for a solid 90 days before making the decision to either stick with it or dump it. Stick with it consistently for 90 days because that is when you will see movement and how it can help reach the goals that you set out to reach.

Reach Out

You can reach out and thank Laura through her website.

Suggested Guest

Laura suggested we have a conversation with Jamie O’Connor. So Jamie, keep an eye on your inbox for an invitation from us to the InnovaBuzz Podcast, courtesy of Laura Rike.

Links

• Website – Laura Rike
• Twitter – @Laura_Rike
• Pinterest
• LinkedIn
• Facebook
• Instagram

Want to set up a system ONCE in less than 5 simple steps, & attract traffic, leads & paying customers to your content day after day – while you sleep? Click here to get access to Laura’s Pintastic Foundational Jumpstart.

Cool Things About Laura

• She holds a Bachelor’s Degree in Advertising and Graphic Design from the International Academy of Design.
• She speaks English and Spanish.

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