Jason Resnick, Live in the Feast – InnovaBuzz 224
Jason Resnick, Live in the Feast
In this episode, I’m really excited to have as my guest, Jason Resnick, aka Rezzz. Jason has built a very successful freelance business himself and now helps other freelancers build a business that supports their lifestyle, by helping them niche down, specialize and build recurring revenue.
In our discussion, Jason talked to me about:
- Asking good questions to identify the real needs of the customer
- Creating referral trigger moments and how and when to ask for referrals
- Building relationships to generate recurring revenue
Listen to the podcast to find out more.
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Show Notes from this episode with Jason Resnick, host of Live in the Feast Podcast
Key points and takeaways from this episode include:
- In order to be successful in business, you have to really niche down and focus on serving specific customers with specific needs and then grow from there.
- To get to that point of specialisation, narrow your focus based on what your customers need from you.
- To build recurring revenue, identify if the problem you are solving for your clients and figure out if that problem is a chronic problem or a recurring problem that would come up every month, every quarter, or every year.
- Decreasing the time to first purchase creates repeat purchases and raving fans.
- Align yourself to be the go-to person of your clients so that they don’t have to think about things.
- Challenge your leads and your clients. Appreciate what their suggestion is. Remember that they are telling you symptoms and it is your job to diagnose the problem. Just pause for a minute and digest what they said then come back with a better solution.
- You need to have a system to spark that referral moment. You need some sort of trigger point to have a client or even a non-client to refer you. Nobody is going to keep you front of mind just because they are a good person. They may have good intentions but if you don’t create that moment, it is not going to happen.
- Remarkable experiences create referral moments. Injecting those kinds of experiences into your customer’s journey is what creates that word of mouth marketing.
- Marketing means that there are some strategies and tactics behind it that you are expecting some certain results. If you are just getting word of mouth marketing by happenstance, then it means you are not doing anything.
- Think about how you would want to experience working with you. Creating those little points to reflect on goes a long way. You want to work with people who you enjoy working with. You would want to assume that they would want a similar experience as you would.
- Understanding where your customers are coming from and what’s important to them goes a long way in creating those milestone moments.
The Buzz – Our Innovation Round
Here are Jason’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Find space away from the screen in order to be creative.
- Best thing for new ideas – Go against the grain. Look at what other people are doing and find a way to do it differently by injecting your own thing into it.
- Favourite tool for innovation – Bonjoro and Notion.
- Keep project / client on track – Communication, weekly calls.
- Differentiate – Inject your own personality. Work with clients that you want to hang out with.
To Be a Leader
Own your space. Put boundaries and constraints around your expertise instead of taking everything on. Be specific about what you are talking about. If you want to be a leader in that category, you have to own that category. A leader is not ten people. A leader is one. If you want to be that leader, then narrow your focus. Talk about one thing first and then branch out there.
Jason suggested I interview Joel Klettke, founder of Case Study Buddy. So Joel, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jason Resnick.
Cool things about Jason
- He loves baseball, football, and hockey.
- His first job was delivering newspapers at age 12.
- He’s a certified ConvertKit Expert, E-Commerce Marketing Specialist, Drip Consultant, and WP Elevation Digital Consultant.