Communication and Marketing – InnovaBuzz Episode 109

Communication and Marketing

Communication and Marketing – How Far is it?

In this episode, Jürgen talks about communication and marketing – using the example of the question “how far is it?”  and how one might answer that in different places.

Good communication is critical to effective marketing.  Marketing is quite simple really – It’s communicating effectively, the right message to the right audience at the right time and in the right place.  That message has to provide value to your target audience and talk to them in their language.  Your marketing is NOT about you, it’s about your audience or potential client.

Listen to the podcast to find out more about the connection between communication and marketing.

Adjust your communication so that your audience is best served and they are interested and engaged. That’s the best way to get your message heard. @innovabiz on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode about Communication and Marketing

Key points and take-aways from this episode include:

  • Good communication is critical in marketing.
  • Marketing is communicating effectively, the right message to the right audience at the right time and in the right place.  That message has to provide value to your target audience and talk to them in their language.
  • Donald Miller in Building a Story Brand pointed out that clear communication was critical to stand out above the noise. He said:

The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen. If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing a potential customer will hear is noise.

 

  • Your marketing is NOT about you, its about your audience or clients. Communicate in a way that they listen and pay attention and take action.  Most importantly,give them what they are looking for.
  • Make your marketing message clear – it’s better to be clear than clever.
  • Whilst the art / science of communication has been widely studied and is possibly well understood, it sadly is not well applied by most people.
  • The meaning of your communication is the response you get.
Make your marketing message clear - it's better to be clear than clever. Good communication is critical in marketing. @innovabiz on #InnovaBuzz podcast Click To Tweet

Links

 

The meaning of your communication is the response you get. @innovabiz on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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