Dr Jeff Spencer, The Cornerman – InnovaBuzz 261

Dr Jeff Spencer

Dr Jeff Spencer, The Cornerman

In this episode, it’s a privilege to have as my guest, Dr Jeff Spencer, also known as the Cornerman. Jeff has had a full life. At the age of 11, he made a commitment to join the 1972 Olympics Team as a cyclist. Against all odds, that dream became a reality. Later, after earning a master’s degree in sports science, Jeff resolved to spend the rest of his life showing others where they were on their path, what was coming next and the smoothest path forward to reach their bigger future & best legacy.

Today Jeff is a Champion Maker with clients from golfer Tiger Woods to Rockband U2, Bulletproof to Nike. He teaches his clients his road map experience – how to achieve your goals.

In our discussion, Jeff and I talked about:

  • His Champions Mindset that begins with making your ultimate outcome part of your identity
  • The steps to achieving your goal and the importance of preparation and trust in both the process and in yourself
  • What’s he’s learned from raising his very special daughter

Steve Sims in episode 243 introduced us to Jeff.

Listen to the podcast to find out more.

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It is by having a Champion's Mind that you create a life of excellence. It is how you become prolific, how you make prudent decisions and how you become iconic. @@JeffSpencer on #InnovaBuzz podcast Share on X

Show Notes from this episode with Dr Jeff Spencer, The Cornerman

Key points and takeaways from this episode include:

  • Winning is not about trying harder.
  • There’s a deliberate process to take control of your destiny. You manifest your highest potential when you do the right stuff and when you show up to do it when it counts.
  • If you are going to be successful, you have to have a body that could push.
  • You need to figure out how to stay in the game longer. Once you do that, you will have a long runway to create a massive and memorable legacy.
  • When you’re too close to one thing, oftentimes you don’t see other perspectives that may take what you are doing to a higher level.
  • A team is an entire entity that is made up of people with different emotional, physical, and mental needs that will allow them all to perform at their best. 
  • A premonition is a gift to us, and our intuition is there for us to be able to receive it. Often we want something before it even starts not because we have convinced ourselves but because we are being called to it. We have the ability to identify and receive, and there’s a level of certainty that comes along with it when the right person is matched with the right ambition and when you sense that it will end up where you anticipated being. 
  • A cornerman is the rarest of all advisory species. A cornerman is someone who’s usually older. He’s been successful in many areas and has helped other people in many areas become successful. There’s nothing in life that he hasn’t seen because he’s been through the first pass of life. He is able to recognise patterns and make recommendations that represent what has to go right in the moment where both your personal and professional life will benefit.
  • What distinguishes a cornerman from a coach and a mentor is that a cornerman has the ability to look at every aspect of a person or a team and knows exactly how much and what has to be there to produce the highest outcome most frequently.
  • The human mindset is rigid. It is fixed. It is programmed into our DNA. It is our default beliefs about certain things. It is our survival impulse.
  • You can’t create a great career if you are responding to life through your survival impulse. 
  • The mind is a living and breathing, three-dimensional part of us that is our intellectual library. It is our knowledge base. It is also our intuition. Those two things together make up the Champion’s Mind, which is our innate wisdom that is calibrated towards creating life excellence.
  • If you live your life through your survival impulses, you are going to live a life of mediocrity, impulse, and frustrations. It is by having a Champion’s Mind that you create a life of excellence. It is how you become prolific, how you make prudent decisions and how you become iconic.
  • The human mindset believes that the more perfect you are the better you perform. That is not true. The more perfect you try to be, sometimes, the worse you perform.
  • Winning is not about perfection. It’s about doing the one thing that counts.
  • Doing your best is like imposing a ceiling on yourself without trusting yourself against what is possible.
  • The impostor us is the survival impulse that we can’t get away from. The real us is the Champions Mind that makes really good decisions based upon what history tells us that can turn opportunities to success. The real us comes from a place of trained action in response to certain things that history has proven to be true. It may seem contrarian on the surface but it is in fact what pulls us forward.
  • The bigger you think and the more expansive the goal is, the better. Choose the right goal. It may not necessarily be the smart goal but the right goal that is consistent with your abilities.
  • Do your homework and the test is easy. That is the champion’s golden rule. Prepare well, show up, execute the test, and let your preparation do the work for you.
  • Courage is being able to take action despite our survival impulses.
  • The 5 Steps to Achieving Your Goals – The Goal Achievement Roadmap
    1. Goal clarity – make sure you have the right goal. It is more important than the smart goal. 
    2. Motive – make sure that you understand WHY you’re doing it.
    3. Impact – make sure that you understand the impact of that goal and that it is consistent with what you want to happen when the goal is achieved.
    4. The Champion’s Mindset – having the courage to do the right thing at the right time. 
    5. Resources – make sure that you have the resources necessary to responsibly start pursuing the goal to give yourself the best chances of success.
  • How you prepare is how you perform. You can’t think of a way to perform if you are not trained to do it. Training is everything.
  • As business owners, the long hours, lack of exercise, poor sleep, and diet, have an accumulative effect on our health, our ability to perform, and our longevity.
  • Decide how you are going to show up. Are you going to show up from the top of your game to be the person that you want to be for everybody? Or are you going to show up and let your moods dictate who you are to others? None of us have the right to show up and pile on top of other people. Life is already tough enough just one on one with ourselves. When we make the conscious decision every day to show up from our highest level of service to humanity and give the best of everything we have, then, we’ve done our job to service humanity in a way that we should be addressing each other.
  • You can have a good day every day. You just have to decide that you are going to do it.
  • The impostor us is the whiner and the complainer. When we make a conscious decision to show up at the highest level of our competency and support for other people, that is the real us. The other us is human. The real us is the superhuman side that can call other people to a higher game.
  • You don’t play the game for a silver medal. You don’t play the game for a bronze medal. You play it one way, and that is to win the gold medal.
  • If that is your aspiration, you have to step into it and deliver on it. Step into it regardless of the perceived causes on the other side of it. Your job is to get the job done honourably and to do whatever it takes to do it. Don’t hold on to something for later that you can do now.
  • You have to decide where you are going to apply the honour and what the rules of the game are. Life always seems to work its way out in a way that you may not have conceived prior but the fact that you showed up for duty and did what had to go right when it had to go right, opens up a portal for things to happen in that manner.
  • You can love anybody. You don’t need a special reason to do it. You just have to decide you are going to do it. It’s the same thing with your team or your boss. You don’t need a special reason to love them. You just have to decide that you are going to be a great team player.
  • You have to learn to stay in the game until you get to where you need to go. Don’t quit. Never give up. A Champion’s Mind will always find a way.
  • Showing up in a good mood is like a therapy for yourself. It benefits everybody around you. Everybody knows that you are going to have bad days but when you show up and make it a great day for everybody regardless, people won’t look at you as a phony. They will look at you as a master of control over yourself and admire you. That is leadership. It is not being inauthentic rather it is the highest level of authenticity.
  • You don’t need any special conditions to be happy or to show up for your team. When you display this level of leadership where you can lead in any place and time, and people know that they can trust you because you stay in the game when it counts and never cave in when things get difficult, they will follow you forever.
You don't play the game for a silver medal. You don't play the game for a bronze medal. You play it one way, and that is to win the gold medal. @JeffSpencer on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Jeff’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Spend time around diversity – read magazines, go to trade shows, talk with other people. Take the time to be a possibility thinker. Think about how you can combine things in a different way and give yourself permission for doing that. Be receptive.
  2. Best thing for new ideas – Practice uncensored possibility thinking. Purposely scheduling things that you normally wouldn’t do and not being threatened by that.
  3. Favourite tool for innovation – A pool of intellect of key people that are in my inner circle. 
  4. Keep project / client on track – The Goal Achievement Roadmap. Know their reality. If you can locate where a client is in the process, it allows you to anticipate what’s coming, avoid preventable problems, and seize the best opportunities. 
  5. Differentiate – Create your own unique category.

To Be a Leader

There is only one YOU in all of creation. There are 7 billion people on this planet right now and there is only one YOU, which uniquely qualifies us to do some extraordinary things in life. You just need to find what that is.

Every word we say, every thought we think, and every moment we show up, speaks to humanity in some way. It’s important that we show up from our best and be able to call people to our game. You are here on this earth to express your gifts and you have a moral obligation to do that. Don’t be average. Let’s encourage each other to get to the top of our game and manifest the qualities that we have that showcase what humanity is capable of doing.

Reach Out

You can reach out and thank Jeff through his website.

Suggested Guest

Jeff suggested I interview Mitch Axelrod, author of the New Game series. So Mitch, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Dr Jeff Spencer.


Cool things about Jeff

  • He has helped athletes win over 40 Olympic and World Championship medals. 
  • He’s recognised as one of the leading sports chiropractors in the world.
  • He’s a glass artist, painter, sculptor, and author of 3 books about the Champion Mindset.
Don't be average. Let's encourage each other to get to the top of our game and manifest the qualities that we have that showcase what humanity is capable of doing. @JeffSpencer on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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