Alice Aspen March, Why Attention Is Vital to Success – InnovaBuzz 312

Alice Aspen March

Alice Aspen March, The Attention Factor

In this episode, I’m really excited to have as my guest, Alice Aspen March, author of the Attention Factor and radio show host of “Why Our Attention Matters”. Alice has a long and distinguished career as a researcher, speaker and coach on all things to do with attention and her message is clear – the kind of attention we get and give to others is vital and impacts our behavior and our feelings.

In our discussion, Alice and I talked about:

  • How to give attention to yourself first and know what attention you require
  • How to give attention to others in a way that’s supportive of their needs
  • Why attention in the workplace will increase productivity, morale, engagement and output of your team

Marc Halpert in episode 258 introduced us to Alice.

Listen to the podcast to find out more.

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Attention is a primary need. We all need attention. Alice Aspen March @AttentionFactor on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Alice Aspen March, author of The Attention Factor

Key points and takeaways from this episode include:

  • Attention is a primary need. We all need attention.
  • Attention is energy. We feel the attention we are given and the attention we are giving.
  • Attention is a dimensional word we use our whole lives.
  • Love is positive attention in action.
  • The Attention Factor is a place in our body where we feel either good or bad attention. 
  • You have to know what kind of attention you want before you can even ask anybody for it.
  • Be really specific about the kind attention that you want, and then start asking the people around you what they want. They wouldn’t know it right away. Give them permission not to know. 
  • When you know how to give and receive attention, it becomes a part of you.
  • Attention is being supported and listened to. These are the things that you have to do for yourself and for others.
  • There are only two kinds of attention. It is either bad or good. If you’ve only received bad attention in your life, then, that is all you know how to get.
  • It is human to act out if we don’t get what we need.
  • You can replay emotional energy. Reframe the memory, relive it, and celebrate it in a way that you catch up on that attention. 
  • We feel attention because it is energy. We thrive if it feels good, and we act out if it doesn’t. 
Attention is being supported and listened to. These are the things that you have to do for yourself and and for others. Alice Aspen March @AttentionFactor on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Alice’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Listen to my work, read the books, and implement what you learned.
  2. Best thing for new ideas – Doing stuff I never did before. Be more aggressive. 
  3. Favourite tool for innovation – Books, television, newspapers, and magazines.
  4. Keep project/client on track – Keep paying attention. 
  5. Differentiate – Give attention. Start a conversation. Attention in the workplace increases productivity and morale of your team.

Reach Out

You can reach out and thank Alice through her website.

Suggested Guest

Alice suggested I interview Helen Dennis, speaker and author on issues of aging and the new retirement. So Helen, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Alice Aspen March.

Links

Books

Cool Things About Alice

  • She ‘s the founder and executive director of the non-profit organization FACT, (Focusing Awareness on Children and Television).
  • She created and co-produced the Emmy-nominated Documentary, Latch-Key Kids, narrated by Christopher Reeve.
  • She’s a recipient of the International Year of the Child Award.
You have to know what kind of attention you want before you can even ask anybody for it. Be really specific about what you want. Alice Aspen March @AttentionFactor on #InnovaBuzz podcas Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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