Why Every Business Must Do Information Marketing

Every Business Must Do Information Marketing – Really!

(Facebook Live Video Event)

Effective marketing and sales is about taking your potential customers (leads) on a journey – the journey from unknown, through discovery to become customers.

Instead of treating sales as a “push” strategy, where you are struggling to convince leads to buy your products, what is much more effective is an education strategy.

Providing content in the form of exceptionally useful information, when done well, has customers lining up at your door to buy from you.

This one hour Facebook Live session covers the reasons why every business must do Information Marketing and the strategies to achieve an effective Information Marketing System. 

During this Video, You Will Learn:

  • Why information marketing is the most powerful marketing tool available.
  • Why most people fail at online marketing.
  • How you can quickly and easily generate more than 100 ideas for information, such as articles, posts, social shares, video, audio, e-books and more.
  • Why it’s important to be strategic about your online marketing and plan it in advance.
  • Why you need to measure your online marketing initiatives and how you can gain insights from those measurements.
  • The five most important success factors that determine the success of your information marketing.

Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

52 Comments

  1. Jürgen Strauss on August 14, 2017 at 10:29 am

    If you can hear me and see me, please let me know.

  2. Bernard Kelly on August 14, 2017 at 10:31 am

    you’re looking very handsome!

  3. Marcus Alexander Savidis on August 14, 2017 at 10:31 am

    going well

  4. Deanne Smith on August 14, 2017 at 10:31 am

    hi 🙂

  5. Jacqui Sidwell on August 14, 2017 at 10:31 am

    Loud and clear!

  6. David Henry on August 14, 2017 at 10:31 am

    🙂

  7. Anita Dokoza on August 14, 2017 at 10:32 am

    yes I can hear you 🙂

  8. Erica Kelly on August 14, 2017 at 10:32 am

    Can see and hear you

  9. Sammi Cotter on August 14, 2017 at 10:35 am

    cant see or hear anything???

    • Innovabiz on August 14, 2017 at 2:44 pm

      Hope you can access the replay Sammi – seemed to work for most people.

  10. Mel Whillance on August 14, 2017 at 10:36 am

    can hear and see you

  11. Jacqui Sidwell on August 14, 2017 at 10:36 am

    Yes can see

  12. James Westhorpe on August 14, 2017 at 10:36 am

    Can see can hear you

  13. Marcus Alexander Savidis on August 14, 2017 at 10:36 am

    yep can see slides

  14. David Henry on August 14, 2017 at 10:36 am

    I can hear you

  15. Deanne Smith on August 14, 2017 at 10:36 am

    Dropped out, but back now

  16. Bernard Kelly on August 14, 2017 at 10:36 am

    yes – you are still live and broadcasting

  17. Sue McCubbin on August 14, 2017 at 10:50 am

    screen has frozen and cant see or hear anything

  18. Lin Chen on August 14, 2017 at 10:50 am

    you’ve dropped out

  19. Deanne Smith on August 14, 2017 at 10:52 am

    fine here

  20. Lin Chen on August 14, 2017 at 10:56 am

    nope – still nothing. I’m outta here.

    • Innovabiz on August 14, 2017 at 2:43 pm

      Lin, hope that you can access the replay ok. Seemed to work for most people.

  21. Sarah Megan on August 14, 2017 at 11:13 am

    QUETION – what’s your marketing funnel for this facebook live eg – free video session after giving email address….

  22. Micha Milky Tomadin on August 14, 2017 at 11:13 am

    what email address can we sign up to?

  23. Anita Dokoza on August 14, 2017 at 11:14 am

    Thanks v interesting – what are some good blogs or companies that you could recommend for us to check out for inspiration?

    • Innovabiz on August 14, 2017 at 2:32 pm

      Some that are in my inbox, which do a great job in my opinion, are
      blog.bufferapp.com
      zapier.com/blog/
      process.st/blog/
      neilpatel.com/blog/ (although the pop-ups are much too intrusive!)

  24. Bernard Kelly on August 14, 2017 at 11:15 am

    what was that page for the 30 August full day event?

  25. Sarah Megan on August 14, 2017 at 11:16 am

    QUESTION 2 – tips for doing a Facebook live video? Like a webinar? And if doing a Facebook live video at a live event – is there a requirement for a “video/photography” licence etc?

  26. Suzie Veitch on August 14, 2017 at 11:16 am

    thank you 🙂

  27. Sarah Megan on August 14, 2017 at 11:21 am

    …. form before…. (if you know) – if doing a Facebook live video at a live event – is there a requirement for a “video/photography” licence etc?

  28. Sarah Megan on August 14, 2017 at 11:22 am

    Thanks 🙂

  29. Bernard Kelly on August 14, 2017 at 11:23 am

    quick question – what is an effective message to move visitors to one page over to a community group?

    • Innovabiz on August 14, 2017 at 2:24 pm

      Bernard, do you mean from a Facebook page to a Facebook group?

  30. Deanne Smith on August 14, 2017 at 11:24 am

    it keeps cutting out for me. Hope I haven’t missed much 🙁

    • Innovabiz on August 14, 2017 at 2:26 pm

      Hope that you can access the replay without issues Deanne.

  31. Deanne Smith on August 14, 2017 at 11:26 am

    Likely my internet, thanks anyway!

  32. Samuel Jack on August 14, 2017 at 11:26 am

    Thanks for the info!

  33. Sue McCubbin on August 14, 2017 at 11:26 am

    Same here, so the recording will be good to go back to. Very interesting content. Thanks

  34. Bernard Kelly on August 14, 2017 at 11:26 am

    many thanks Jurgen

  35. Mark Corlett on August 14, 2017 at 11:27 am

    thank you

  36. Sarah Megan on August 14, 2017 at 11:27 am

    ??

  37. Sarah Megan on August 14, 2017 at 11:27 am

    ????????

  38. Innovabiz on August 14, 2017 at 12:24 pm

    Elena here – interested to know how webinar jam works and of course some online business tips

  39. Innovabiz on August 14, 2017 at 12:29 pm

    Can see slides

  40. Innovabiz on August 14, 2017 at 1:06 pm

    Clear, thank you

  41. Matthew Coley Smith on August 14, 2017 at 1:19 pm

    I can here Stephanie Beitzel in the background….lol Im there somewhere too, direct from Arro HQ

  42. Innovabiz on August 14, 2017 at 4:05 pm

    Audio for my final message dropped out, what a pity! So, again:

    “My wish for you is that you take the knowledge you have and share it with your audience.
    It’s your time to BE AWESOME.”

  43. Edmund Hapsburg on August 16, 2017 at 10:15 pm

    Great info Jurgen thank you for sharing useful real world knowledge

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