Every Business Must Do Information Marketing – Really!
(Facebook Live Video Event)
Effective marketing and sales is about taking your potential customers (leads) on a journey – the journey from unknown, through discovery to become customers.
Instead of treating sales as a “push” strategy, where you are struggling to convince leads to buy your products, what is much more effective is an education strategy.
Providing content in the form of exceptionally useful information, when done well, has customers lining up at your door to buy from you.
This one hour Facebook Live session covers the reasons why every business must do Information Marketing and the strategies to achieve an effective Information Marketing System.
During this Video, You Will Learn:
- Why information marketing is the most powerful marketing tool available.
- Why most people fail at online marketing.
- How you can quickly and easily generate more than 100 ideas for information, such as articles, posts, social shares, video, audio, e-books and more.
- Why it’s important to be strategic about your online marketing and plan it in advance.
- Why you need to measure your online marketing initiatives and how you can gain insights from those measurements.
- The five most important success factors that determine the success of your information marketing.