Every Business Must Do Information Marketing – Really!
(Facebook Live Video Event)
Effective marketing and sales is about taking your potential customers (leads) on a journey – the journey from unknown, through discovery to become customers.
Instead of treating sales as a “push” strategy, where you are struggling to convince leads to buy your products, what is much more effective is an education strategy.
Providing content in the form of exceptionally useful information, when done well, has customers lining up at your door to buy from you.
This one hour Facebook Live session covers the reasons why every business must do Information Marketing and the strategies to achieve an effective Information Marketing System.
During this Video, You Will Learn:
- Why information marketing is the most powerful marketing tool available.
- Why most people fail at online marketing.
- How you can quickly and easily generate more than 100 ideas for information, such as articles, posts, social shares, video, audio, e-books and more.
- Why it’s important to be strategic about your online marketing and plan it in advance.
- Why you need to measure your online marketing initiatives and how you can gain insights from those measurements.
- The five most important success factors that determine the success of your information marketing.
Posted in Content Marketing
If you can hear me and see me, please let me know.
you’re looking very handsome!
going well
hi 🙂
Loud and clear!
🙂
yes I can hear you 🙂
Can see and hear you
cant see or hear anything???
Hope you can access the replay Sammi – seemed to work for most people.
can hear and see you
Yes can see
Can see can hear you
yep can see slides
I can hear you
Dropped out, but back now
yes – you are still live and broadcasting
screen has frozen and cant see or hear anything
you’ve dropped out
fine here
nope – still nothing. I’m outta here.
Lin, hope that you can access the replay ok. Seemed to work for most people.
QUETION – what’s your marketing funnel for this facebook live eg – free video session after giving email address….
what email address can we sign up to?
here is the registration link, if you want to be added to the list to receive the templates:
https://innovabiz.com.au/event/information-marketing/
Thanks v interesting – what are some good blogs or companies that you could recommend for us to check out for inspiration?
Some that are in my inbox, which do a great job in my opinion, are
blog.bufferapp.com
zapier.com/blog/
process.st/blog/
neilpatel.com/blog/ (although the pop-ups are much too intrusive!)
what was that page for the 30 August full day event?
Here it is Bernard
https://pages.innovabiz.xyz/gsbf2017/
QUESTION 2 – tips for doing a Facebook live video? Like a webinar? And if doing a Facebook live video at a live event – is there a requirement for a “video/photography” licence etc?
thank you 🙂
…. form before…. (if you know) – if doing a Facebook live video at a live event – is there a requirement for a “video/photography” licence etc?
Thanks 🙂
quick question – what is an effective message to move visitors to one page over to a community group?
Bernard, do you mean from a Facebook page to a Facebook group?
it keeps cutting out for me. Hope I haven’t missed much 🙁
Hope that you can access the replay without issues Deanne.
Likely my internet, thanks anyway!
Thanks for the info!
Same here, so the recording will be good to go back to. Very interesting content. Thanks
many thanks Jurgen
thank you
??
????????
Elena here – interested to know how webinar jam works and of course some online business tips
Can see slides
Clear, thank you
I can here Stephanie Beitzel in the background….lol Im there somewhere too, direct from Arro HQ
Sorry!!
Audio for my final message dropped out, what a pity! So, again:
“My wish for you is that you take the knowledge you have and share it with your audience.
It’s your time to BE AWESOME.”
Great info Jurgen thank you for sharing useful real world knowledge
Thank you Edmund. Glad it was useful.