Tiago Faria, The DREAM Method: A Proven 5-Step Process for Podcast Guesting – Innova.buzz 627


Tiago Faria.

Our guest in this episode is Tiago Faria, a business mentor and marketing expert. Tiago has transformed the way entrepreneurs and influencers expand their authority and reach new audiences with his innovative “DREAM Method.” This approach harnesses the power of podcast guesting, helping individuals grow their networks and enhance their marketing strategies without relying on traditional advertising.

Key points discussed include:

  • The DREAM Method: A structured, five-step process designed to optimize the benefits of podcast guesting for marketing purposes.
  • Effective Content Recycling: Tiago emphasizes the importance of leveraging podcast appearances across multiple platforms and formats to maximize content value and impact.
  • Strategic Networking: By engaging in podcast guesting, Tiago has cultivated relationships with key influencers and positioned himself as an authority in his niche.

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Turn marketing challenges into actionable opportunities with consistent, focused efforts. Tiago Faria on #Innovabuzz podcast Share on X

Show Notes from this episode with Tiago Faria

Meet Tiago Faria, a revolutionary business mentor and marketing expert based in Lisbon, Portugal. His innovative “DREAM Method” has transformed the way entrepreneurs and influencers expand their authority and reach new audiences. In this blog, we will explore Tiago’s journey, delve into the experiment that led to the creation of the DREAM Method, and explain the five-step process that’s reshaping the podcast guesting landscape.

Tiago’s Experiment

Tiago’s journey into the world of podcast guesting began with a bold experiment: he set out to appear as a guest on 67 podcasts in just a few months. This initiative stemmed from his desire to escape the relentless cycle of content creation and discover a more effective strategy for connecting with his target audience. Throughout this challenging experience, Tiago uncovered invaluable lessons about the importance of forging relationships, networking effectively, and maintaining clarity in his messaging.

The DREAM Method Explained

The DREAM method is a strategic five-step process designed to optimize the benefits of podcast guesting for marketing purposes. Here’s a breakdown of each step:

  1. Design: Position yourself as an exceptional guest by identifying your unique hook and creating a proprietary framework that distinguishes you from others.
  2. Refine: Develop your message with confidence and clarity to ensure it resonates deeply with your target audience.
  3. Relate: Establish strong connections with podcast hosts and their audiences by being a valuable and engaging guest.
  4. Repurpose: Maximize your podcast appearances by transforming them into additional content forms, such as social media posts and blog articles.
  5. Repeat: Maintain a consistent approach to guesting on podcasts to continually expand your reach and solidify your authority.

Strategies for Effective Content Recycling

A pivotal element of Tiago’s DREAM Method is the effective recycling of content. He strongly advocates for leveraging existing content across multiple platforms and formats to extend its reach and impact. By converting a single podcast appearance into blog posts, social media content, and even video snippets, entrepreneurs can maximize their content’s value and keep their message fresh and engaging. This approach not only enhances visibility but also ensures that key messages penetrate different audience segments.

Benefits and Results

What outcomes can you anticipate from employing the DREAM Method? By engaging in podcast guesting, you will cultivate relationships with key influencers, position yourself as an authority within your niche, and gain access to new audiences. Tiago’s clients have experienced significant growth in their businesses as a result of this method, and he is confident that it can yield similar success for others.

Tips and Best Practices

To fully leverage the DREAM Method, consider the following tips:

  • Develop a compelling pitch and prepare a media one-sheet that highlights your value as a guest.
  • Thoroughly research and tailor your approach for each podcast to ensure a perfect fit.
  • Focus on nurturing relationships and delivering genuine value to both the host and their audience.


Tiago Faria’s DREAM Method has revolutionized the approach to marketing and podcast guesting. By following these five strategic steps, you are well-equipped to expand your authority, forge meaningful relationships, and tap into new audience segments.

Expand your authority through strategic podcast guesting, connecting with audiences on a global scale. Tiago Faria on #Innovabuzz podcast Share on X

The Buzz – Our Innovation Round 

Here are Tiago Faria’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. No. 1 thing to be more innovative – Experiment a lot, get out of the comfort zone because that’s where the most opportunities come up.
  2. Best thing for new ideas – Disconnect completely. For example, get out of the computer and remove all distractions. Let your subconscious work by allowing it to gather all the data points collected throughout the day.
  3. Favourite resource – My Audible account. It’s incredible how I use it. I can listen to the best thoughts and ideas from leading self-development experts and thinkers passively while doing everyday tasks.
  4. Keep project/client on track – Keep following up with them and keep them accountable. It’s crucial to ensure they are motivated and implementing the strategies discussed.
  5. Differentiate – Be very specific in who you help and the problems you solve. Create a unique proprietary framework that makes you stand out from the competition.


Tiago Faria encourages you to think deeply about what makes you unique in your field. He suggests focusing on why people should choose you over any other option in the market. If you can’t easily articulate this, consider developing a proprietary framework that distinguishes your approach.

Reach Out

You can reach out and thank Tiago by visiting his LinkedIn page or by taking advantage of his special offer. Visit https://tiagofaria.pt/gift to access a valuable resource he’s created for enhancing your podcast guesting approach.


Cool Things About Tiago

  1. Resilient Career Transitioner: Tiago’s shift from a high-pressure sales environment at Google to creating his unique marketing approach in Portugal showcases his resilience and dedication to personal well-being over corporate success.
  2. Creator of the DREAM Method: The development of the DREAM method, a creative and effective approach to marketing through podcasting, highlights Tiago’s innovative spirit.
  3. Podcast Blitz Veteran: Undertaking a four-month blitz with 67 podcast bookings is an extraordinary feat. This experience not only demonstrates his commitment and endurance but also his deep understanding of the podcasting landscape.
Leverage each connection and transform casual interactions into strategic partnerships that fuel growth. Tiago Faria on #Innovabuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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