Steve McCready, Rewrite Your Story, Change Your Life – 622


Steve McCready.

Our guest in this episode is Steve McCready, a transformative coach and therapist whose journey has taken him from the fields of IT to the realms of psychotherapy and coaching. With a passion for helping others unlock their full potential, Steve has dedicated his career to understanding the stories we tell ourselves and how these narratives shape our lives and businesses. Through his innovative approaches, Steve guides individuals to rewrite their personal narratives, fostering growth, resilience, and success.

In a conversation filled with insightful anecdotes and actionable advice, Steve shares his wisdom on embracing failure as a stepping stone to success, the transformative power of listening to oneself, and the utility of mind mapping as a tool for clarity and innovation.

Key points discussed include:

  • The impact of personal narratives on our actions and decisions.
  • The importance of self-reflection and listening to one’s inner voice for personal and professional innovation.
  • Strategies for embracing failure and using it as a foundation for growth and resilience.

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Embrace your unique journey from where you started to where you aim to be. Transformation is about rewriting your narrative. @stevebmccready on #InnovaBuzz podcast Share on X

Show Notes from this episode with Steve McCready

In the realm of personal and professional development, the stories we tell ourselves hold immense power. Our narratives can either propel us forward or anchor us in place. Steve McCready, a transformative coach and therapist with an eclectic background spanning IT, psychotherapy, and coaching, joined Jürgen Strauss on the Innovabuzz podcast to delve into this fascinating subject. Steve’s journey is a testament to the profound impact of self-reflection, innovation, and the courage to embrace change.

The Power of Personal Narrative

Our personal narratives shape our reality. They are the lens through which we view the world, influencing our actions, reactions, and decisions. Steve eloquently discussed how self-limiting beliefs can significantly impact our personal growth and business success. By examining and rewriting our stories, we can remove the barriers that hold us back, unlocking our true potential.

Transforming Through Listening

Innovation and creativity stem from a deep understanding of oneself. Steve advocates for listening to our inner voice and valuing personal insights over the noise of external influences. This practice not only fosters innovation but also leads to more authentic and fulfilling paths in both life and business.

The Role of Failure in Success

Steve’s perspective on failure is both refreshing and enlightening. By reframing failure as a necessary step towards success, we learn resilience and open ourselves up to innovation. Steve’s insights remind us that each setback is an opportunity to learn, grow, and come back stronger.

Mind Mapping as a Tool for Clarity and Innovation

Steve introduced mind mapping as a powerful tool for organizing thoughts and fostering creativity. This technique allows us to visualize our ideas, making connections we might not have seen otherwise. Through mind mapping, we can navigate complex ideas with clarity and discover innovative solutions to challenging problems.

The Art of Positive Reframing

Positive reframing is a skill that transforms obstacles into opportunities. Steve’s discussion on the subject highlights its importance in personal development and business strategy. By changing our perspective on challenges, we can find growth opportunities and develop more resilient and adaptive approaches to life and work.

Action Steps for Self-Discovery and Growth

The conversation with Steve McCready is a call to action for all of us to explore our personal narratives and embrace the journey of self-discovery and growth. Here are a few steps to start on this path:

  • Reflect on the stories you tell yourself and identify any self-limiting beliefs.
  • Practice listening to your inner voice and prioritize personal insights.
  • Embrace failure as an opportunity for learning and innovation.
  • Experiment with mind mapping to organize your thoughts and spark creativity.
  • Use positive reframing to view challenges as opportunities for growth.


Our discussion with Steve McCready on the Innovabuzz podcast reveals the transformative power of personal narratives. By understanding and reshaping our stories, we can unlock our true potential and achieve remarkable personal and professional growth. Take the first step today towards rewriting your story for the better. The journey of self-discovery and transformation awaits.

Challenge the status quo not by shouting louder but by crafting a narrative that's undeniably yours. @stevebmccready on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round 

Here are Steve’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. No. 1 thing to be more innovative – Listen to themselves more and listen to others less.
  2. Best thing for new ideas – Embrace the unique insights that come from valuing one’s own perspective, especially when it contradicts the status quo.
  3. Favourite resource – Mind mapping, for its unparalleled ability to organize thoughts and spark creativity.
  4. Keep project/client on track – Regularly check in to ensure alignment with goals and make necessary adjustments, akin to pilots making course corrections.
  5. Differentiate – Turn inward and honor one’s unique perspective and experiences. Sharing personal insights can lead to differentiation and innovation.


Steve encourages listeners to examine and question the stories they tell themselves about why they can’t pursue their dreams or goals. By challenging these narratives, you can unlock a larger, more fulfilling life and make a significant impact in the world.

Reach Out

You can reach out and thank Steve by visiting his website, where you can also sign up for his insightful daily emails, or connect with him on LinkedIn.


Cool Things About Steve

  • Steve’s transition from aspiring chemist and writer, to IT, to psychotherapy, and finally to coaching showcases a rich tapestry of experiences and a willingness to evolve.
  • Steve’s coaching philosophy, deeply influenced by his own experiences and transitions, emphasizes the future, possibilities, and a positive relationship with failure.
  • His enthusiasm for joining new online communities and his history of adapting to and embracing digital platforms since a young age reveal a genuine curiosity and an openness to continuous learning.
Resilience is built on a foundation of reframing failures as lessons, not losses. Each misstep is a guide. @stevebmccready on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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