Simon Severino, The CEO Guide to Sprint – InnovaBuzz 351

Simon Severino

Simon Severino, Strategy Sprints

In this episode, I’m really excited to have as my guest, Simon Severino, CEO of Strategy Sprints, Europe’s leading remote Growth Advisory Business. His Certified Strategy Sprint coaches deliver one thing: Double the revenue of service-based businesses in 90 days. Simon has been a strategic advisor for F500 boards from New York to Beijing. He’s the host of the Strategy Show Podcast and he teaches growth strategy in select business schools.

In our discussion, Simon talked to me about:

  • Our shared dislike of the word “funnels” as business is about people and the impact we have on people
  • How the value ladder is a better model and that we need to earn the next rung
  • The power of focus

Listen to the podcast to find out more.

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Impact is not dependent on you but on the journey of the client, and you can structure that journey with your knowledge, experience, and your tools. @SimonSeverino on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Simon Severino of Strategy Sprints

Key points and takeaways from this episode include:

  • Businesses need strategy ideation and execution. 
  • Start building your business instead of the products. 
  • Sprint methodology is all about building and testing, and then from there deciding how to move on.
  • It’s not about you. It’s about the impact. The impact is not dependent on you but on the journey of the client, and you can structure that journey with your knowledge, experience, and your tools.
  • A growth task is something that has high leverage and impact.
  • The 80-20 rule applies to everything that we do.
  • A funnel is a picture of objects that can be moved around. If you call people as leads or prospects, you are objectifying human beings. Business is about people. It’s a human relationship. 
  • Business coaching is a very human thing. It’s all about sharing a lot of who we are and what matters to us. It’s about our values and what we bring into the world, how we make every day and every experience better for people. 
  • A value ladder is a ladder that goes up and you have to earn that next moment. 
  • Focus on one product or one offering and make it better each time so that it becomes something transformative and wonderful.
  • It’s really important to start with the vision. Think about how your business will look like in 3 years and the value that you are bringing to the world. 
  • In this day and age, where everybody has a book, everybody has a podcast, and everybody has a product, the only way that you can cut through the noise is by being absolutely yourself.
  • Self-awareness is key. Without self-awareness, you are too comparable. 
  • Sales are the core part of a business. It is different with every single client. You have to build a different sales system according to each client’s context, their situation, and their avatar (the people they are serving). You need to start from there to create the perfect experience that you want them to have.
  • Conversion is all about making sales reliable and predictable.
  • Simplify. Do only 20% of the things that are really working for you right now. If you can simplify at the beginning, you can systematise it. 
  • Being different is constant work. You don’t only need to be different. You have to STAY different.
In this day and age, where everybody has a book, everybody has a podcast, and everybody has a product, the only way that you can cut through the noise is by being absolutely yourself.  @SimonSeverino on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Simon’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Limit your options. Create constraints. Give yourself boundaries. Reduce the number of resources or time that you can use but do it every day.
  2. Best thing for new ideas – Have a depository of ideas. 
  3. Favourite tool for innovation – Communication tools – G-Suite and Zoom
  4. Keep project/client on track – Make it small. Reduce and create numerical progress. 
  5. Differentiate – Put together 8-9 things that you have to offer and compare those with your most relevant competitor. Identify what they are investing on and decide where they zig and where you zag. Leave 80% to them and focus on the 20% that you can dominate and be number 1.

To Be a Leader

Whatever happens, stay different and keep rolling!

Reach Out

You can reach out and thank Simon through their website and Facebook Group.

Suggested Guest

Simon suggested we have a conversation with James Clear, author of Atomic Habits. So James, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Simon Severino.

Links

Identify your current bottlenecks and define your strategic moves. Get your FREE Bottleneck Cards by Strategy Sprints!

Cool Things About Simon

  • He’s a Certified Holocracy Practitioner. 
  • He studied innovation and design thinking at the MIT Sloan School of Management. 
  • He graduated Summa Cum Laude.
Self-awareness is key. Without self-awareness, you are too comparable. @SimonSeverinoon #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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