Shelly Lefkoe, Unleashing Our Unlimited Potential through Belief Transformation – Innova.Buzz 603


Shelly Lefkoe, Lefkoe Institute

Our guest in this episode is Shelly Lefkoe, a renowned expert with 35 years of experience in helping people change limiting beliefs and behaviors. In a heartfelt discussion with Jürgen Strauss, Shelly emphasizes the impact of beliefs on emotions and behaviors, shares personal stories, and provides valuable insights.

Key points discussed include:

  • Beliefs formed in childhood deeply influence adult behavior and emotions, revealing the crucial need to address and eliminate limiting beliefs for personal growth.
  • Viewing mistakes and failures as opportunities for growth and innovation is essential, encouraging a shift in mindset to embrace learning from setbacks.
  • The importance of authenticity, gratitude, and making a positive impact are highlighted, emphasizing the value of being true to oneself and contributing to others’ growth.

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Success is more than material wealth. Prioritize health, relationships, and personal fulfillment for a rewarding life. #Success #Wellbeing #Fulfillment @shellylefkoe on #InnovaBuzz podcast Share on X

Show Notes from this episode with Shelly Lefkoe, Lefkoe Institute


It’s always a pleasure to welcome a guest who has dedicated her life to making an impact through helping people overcome their limiting beliefs. In this episode, I sit down with Shelly Lefkoe, a renowned expert with 35 years of experience in guiding individuals to break free from self-imposed constraints and live a life of unlimited possibilities. Our conversation delves deep into the power of beliefs, the significance of gratitude, and the enduring impact we can make on others.

Understanding Limiting Beliefs

Shelly Lefkoe’s insights into eliminating beliefs that hinder honesty and authenticity are truly eye-opening. We explore the profound impact of beliefs on our behavior, emotions, and ultimately, our personal growth. Shelly emphasizes the connection between childhood beliefs and our adult behaviors, shedding light on how our early experiences shape our beliefs and, consequently, our lives.

Overcoming Failures and Embracing Innovation

Shelly Lefkoe’s perspective on embracing mistakes and failures as opportunities for growth is truly inspiring. We discuss the importance of adopting a results-oriented approach and the value of collaboration in our personal and professional endeavors. By reflecting on the evolution of beliefs in relation to success, Shelly provides valuable insights into how we can navigate through life’s challenges with resilience and determination.

The Power of Gratitude and Perspective

The conversation takes an introspective turn as Shelly shares practical techniques to reframe our beliefs and maintain a positive perspective through gratitude. Her emphasis on maintaining authenticity and gratitude resonates deeply, offering a refreshing approach to personal and professional fulfillment. Shelly’s guidance on shifting negative thoughts into gratitude underscores the transformative power of perspective in shaping our mindset.

Impact and Purpose

As we explore the importance of making an impact on others, Shelly shares compelling stories of empowering individuals and the profound role of support in personal and professional success. Delving into the significance of embracing joy and finding purpose beyond financial success, Shelly reminds us that true fulfillment lies in the impact we make on others and the meaningful connections we forge.

The Process of Eliminating Beliefs

Shelly Lefkoe’s expertise shines through as we unravel the process of identifying and eliminating deep-seated beliefs. Her methodology, rooted in years of experience and research, offers a roadmap for personal transformation. Through our conversation, we gain valuable insights into the origins of beliefs and how they shape our behaviors, especially in our formative years.


As our conversation draws to a close, I can’t help but reflect on the invaluable wisdom shared by Shelly Lefkoe. Her dedication to helping individuals break free from limiting beliefs and live a life of authenticity is truly inspiring. I encourage each listener to delve deeper into Shelly’s resources and explore her book, as it’s a significant addition to any library. I look forward to more enlightening conversations and the impact they will have on our personal and professional journeys.

Change the meaning assigned to events to address negative emotions in the moment. Empower yourself to find joy and fulfillment. #Meaning #Empowerment #Joy @shellylefkoe on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Shelly’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. No. 1 thing to be more innovative – Eliminate the belief that mistakes and failures are inherently bad. Also, pay less attention to what others think of you.
  2. Best thing for new ideas – Collaborate with others and remain open to different perspectives.
  3. Favourite resource – Gratitude, as it helps in maintaining a positive mindset and reframing negative thoughts.
  4. Keep project/client on track – Employ a results-oriented approach, and redirect clients when necessary to ensure progress.
  5. Differentiate – Be authentic and be yourself to stand out from others. What you do is interesting, maybe. Who you are being inspires people! Be interested. Be present.


Explore the beliefs that are limiting your life, and use the free Lefkoe Belief Process to eliminate them – find it at, or on her website. Check out her book as well.

Reach Out

You can reach out and thank Shelly on her website.

Suggested Guest

Shelly suggested we have a conversation with Debra Poneman of Yes to Success and with Blaine Bartlett, author of Compassionate Capitalism on a future InnovaBuzz Podcast episode.



Cool Things About Shelly

  • Shelly celebrated her 65. birthday by parachuting out of a light aircraft over Hawaii. (and here’s the video to prove it)
  • Her online programs have reached over 200,000 people worldwide.
What you do is interesting, maybe. Who you are being inspires people! Be interested. Be present. #Being_vs_Doing #interested_vs_interesting @shellylefkoe on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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