Peter Schroeder, DJ to CEO: Crafting the Sound of Success – 608


Peter Schroeder, Telzio.

Our guest in this episode is Peter Schroeder, a former DJ turned tech entrepreneur and CEO of Telzio. Peter’s journey is a story of transformation, from spinning records to leading a technology company. His experience as a DJ, where he learned to manage everything from music to marketing, laid a foundation for his business acumen. Here’s a short recap of our engaging conversation. Key points discussed include:

  • Transition from DJ to Tech CEO: Peter highlighted how skills learned in his DJ career, like self-promotion and business management, greatly contributed to his success in the tech industry.
  • Mastering SEO for Business Growth: He discussed Telzio’s early struggles and eventual success, emphasizing the importance of SEO and customer feedback in shaping the company’s growth trajectory.
  • Innovating to Meet Personal Needs: Peter’s journey with Telzio began from a personal need for an affordable and easy-to-use phone system, illustrating how personal challenges can lead to innovative business solutions.

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"Be clear about your ideal customer. Narrow focus leads to broader success. #TargetMarket #BusinessFocus" – Peter Schroeder on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Peter Schroeder, Telzio

Welcome to another exciting edition of the InnovaBuzz podcast! Today, we delve into the remarkable story of Peter Schroeder, the founder and CEO of Telzio, who transitioned from a successful DJ career to pioneering in the tech industry. This journey is not just about career change; it’s about passion, innovation, and the power of following one’s dreams.

DJ Turntables to Business Models

Peter’s journey from the world of music to the realm of technology is nothing short of inspirational. His story begins in the vibrant nightclubs, where his talent as a DJ earned him fame and recognition. However, Peter’s entrepreneurial spirit led him to identify a gap in the market for a user-friendly and efficient communication system for businesses. This was the birth of Telzio, a revolutionary step in business communication technology.

Innovating for a Need: The Genesis of Telzio

The inception of Telzio was driven by Peter’s personal need for an effective communication tool. He shared how the lack of suitable options in the market propelled him to create something that not only catered to his requirements but also addressed a wider market need. This emphasis on practicality and direct solutions is a testament to Peter’s problem-solving skills.

Learning from the Customer: The Telzio Way

Peter stressed the importance of customer feedback in shaping Telzio’s growth. He illustrated how listening to clients and understanding their pain points were crucial in evolving their product. This customer-centric approach has been a cornerstone of Telzio’s success, highlighting the importance of staying connected and responsive to customer needs.

Remote Work Culture: Building a Global Team

Discussing the culture at Telzio, Peter touched upon the challenges and strategies of managing a remote team. He emphasized the importance of leadership over management and shared how creating an exciting vision can motivate and drive a team towards achieving collective goals.

Keeping Up with Tech: Staying Ahead in Innovation

In a rapidly changing technological landscape, staying innovative is key. Peter’s approach involves a keen focus on simplicity and a deep understanding of customer needs. By maintaining these core values, Telzio has continued to evolve and stay relevant in the competitive tech space.

Entrepreneurial Insights: Lessons and Future Vision

Concluding our conversation, Peter shared valuable insights for aspiring entrepreneurs. He emphasized the significance of being open to learning and the importance of sometimes being “a little naive” to explore beyond conventional boundaries. Looking ahead, Peter envisions Telzio continuing to revolutionize business communication with its innovative solutions.

In summary, Peter Schroeder’s journey from a DJ to a tech entrepreneur is a compelling story of passion, innovation, and resilience. His approach to business, emphasizing customer feedback, simplicity, and constant innovation, offers valuable lessons for entrepreneurs and businesses alike.

Call to Action

Embrace the spirit of innovation and fearlessness in your entrepreneurial journey. Remember, the path to success is paved with learning, adapting, and sometimes, being a little naive. Let Peter’s journey inspire you to take that leap towards your dreams!

"A missed email can mean a missed opportunity. Be present where your customers are. #CustomerService #BusinessTips" – Peter Schroeder on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Peter’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. No. 1 thing to be more innovative – Unplug and take a long shower for clarity.
  2. Best thing for new ideas – Be open to new paths and opportunities.
  3. Favourite resource – Slack for team communication, Stripe for inspiration.
  4. Keep project/client on track – Use high-level project tracking with daily team check-ins.
  5. Differentiate – Leverage unique skills from past experiences.


Peter encourages us to be a bit naive: “Allow yourself to do that thing that doesn’t necessarily always make logical sense. Be naive about what you think you can build and do, and don’t let anyone, or at least not the whole world, tell you no.”

Reach Out

You can reach out and thank Peter through his personal website, where you’ll find all his social media links and email address.


Cool Things About Peter

  • Peter started appearing on national radio and talk shows at just 12 years old.
  • He founded Scandinavia’s largest online artist community at age 14.
  • His DJ career boasts over 20 platinum records, 40 gold records and a triple nomination for the prestigious Danish DJ awards.
"SEO is a long game, but worth it. Focus on relevant content for sustainable growth. #SEOStrategy #DigitalMarketing" – Peter Schroeder on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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