Nadine McGrath, Creative Content Co. – InnovaBuzz 245
Nadine McGrath, Creative Content Co.
In this episode, I’m really excited to have as my guest, Nadine McGrath of Creative Content Co. Nadine has worked in journalism, public relations and content marketing for over 20 years and has enjoyed an illustrious career in senior media roles. In fact, I remember seeing Nadine on TV, interviewing many celebrities and politicians.
Today, Nadine’s agency addresses a market gap for a service that combined PR, media training and content marketing, enabling her clients to gain influence and visibility in this ever-changing world of conventional and digital media.
In our discussion, Nadine and I talked about:
- Aligning your Why, What, How and Who to build a congruent message
- How we need to take care not to overly rely on digital marketing, and to place the human interactions at the forefront of all our business
- The importance of doing good research
Listen to the podcast to find out more.
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Show Notes from this episode with Nadine McGrath of Creative Content Co.
Key points and takeaways from this episode include:
- Language is important.
- Quality outnumbers quantity.
- Not everything is online. You have to go back to the very basics of what you do and why you’re doing it. You need to look for other ways to connect with people. You need to look beyond digital.
- Make it simple for people to understand your message. Write for your audience and not for computers.
- Do your research and remember who your target audience is.
- The internet is just another medium. It’s another way of storytelling but it still is a medium.
- Don’t overcomplicate things. Go back to the basics.
- You can’t just rely on digital thinking that it is going to give you clients. You need to cast your net wider and think beyond just digital.
- Digital has a crucial role. You need a website and social media for people to find out what you are about, but you need to be able to communicate the things that you do really well.
- When it comes to media outlets, you have to realise that the story is not about you. It is about their audience. You need to think beyond yourself and figure out how it is going to impact their audience. You need to figure out what it is that you are doing that is contributing to humanity.
- Today’s journalists are under more pressure than ever. They don’t have the time to write a lot of good stories and to do all the investigative research. It would be really helpful if you can provide them with this angle but on the other hand, they also receive hundreds of emails or pitches in a day, that’s why it is really important for you to stand out.
- Pick your audience. Pick the outlets that you think would be interested in your story.
- Build relationships. Even if the media outlet doesn’t use your story, you can provide them with a little background and lead them in the direction of someone else who can provide more information. It makes you front of mind and so the next time there is a story that could be a really good fit for you, they know that you could provide input.
The Buzz – Our Innovation Round
Here are Nadine’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Be less innovative. Don’t try and reinvent the wheel. Come back to the basics of what has worked before.
- Best thing for new ideas – Communication, research, and talking to people. Find out what has worked for them in the past. Dig that a little deeper and come up with a different way of doing it.
- Favourite tool for innovation – Disconnect. Go offline. Give yourself permission to daydream and to master things. Give your self permission to slow down.
- Keep project / client on track – Focus on the mission, vision, and strategy.
- Differentiate – Look at yourself as a human being. Everyone’s journey is like your fingerprint. It’s all different. Look at what your organisation does that is different from anyone else. Nail that down and communicate it well.
To Be a Leader
Follow your instincts. Do your research. Find out what has been working and not working. You don’t need to reinvent the wheel and you don’t always need to be completely innovative. Don’t underestimate the power of things that have worked for a long time beforehand.
Nadine suggested I interview Sarah Kay of Sarah Kay Designs. So Sarah, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Nadine McGrath.
- Website– Nadine McGrath
- Website – Creative Content Co.
- Twitter – @NadineMcGrath5
Cool things about Nadine
- She started writing and distributed her first newspaper when she was 10 years old.
- She started her career as a rural reporter with WIN TV progressing to senior opportunities with News Ltd and Australian Associated Press.
- She holds a Bachelor of Arts Degree in Journalism from the University of South Australia, where she also received the Colquohoun Award of Excellence in Media Law Studies.