Jonathan Green, How to Turn Your Knowledge Into a Profitable Business – InnovaBuzz 336

Jonathan Green

Jonathan Green, Serve No Master

In this episode, I’m really excited to have as my guest, Jonathan Green from Serve No Master. After being fired from his dream job at 29, Jonathan vowed he would never be in a position that vulnerable again. Now, he’s a multi-bestselling author, celebrity ghostwriter and lives on a tropical island with his loving family. His mission is to help others achieve financial freedom, become their own boss and ultimately, Serve No Master.

In our discussion, Jonathan and I talked about:

  • Turning your knowledge into a business
  • Listening to your audience and the gift of feedback
  • The philosophy of extreme giving and exceptional customer experience

Listen to the podcast to find out more.

Listen to the Podcast

Whatever it is that you already know, you can leverage that into a business. Find something that you can scale and set a price for it. @ServeNoJonathan on #InnovaBuzz podcast Share on X

Show Notes from this episode with Jonathan Green, Author of Serve No Master

Key points and takeaways from this episode include:

  • Don’t judge your employees’ work by how much time they spend working. Focus on the output. 
  • Whatever it is that you already know, you can leverage that into a business. Find something that you can scale and set a price for it.
  • You can double your salary by going independent because whatever your boss is paying you, it is less than your worth. It has to be or the business would not operate.
  • The fastest path to making money is to leverage your existing asset and do something that trades your time and effort for money. 
  • Start with where you are making 10% of your salary and then raise your capital when you need to. 
  • Aim to give more value than anyone else. You can form any relationship in the market simply by over-giving.
  • When you enter the market with the biggest heart, your audience gets attracted to you and would want to work with you.
  • It’s really easy to build a business when you switch from trying to sell stuff to giving.  When you have the mindset of generosity, you no longer have to think about chasing sales and having conversations.
  • Create content with the purpose of helping people. When you give first, profits will follow.
  • We aren’t as unique as we think. Nothing that we teach is 100% unique. It is our story that matters. That’s how we can differentiate ourselves.
  • Every business has 3 components:
    1. Traffic – people finding you
    2. Engagement – when people start to like you
    3. Profit – selling your product
  • Figure out who you want your customer to be. Make sure that you understand who your audience is before you do anything else. Figure out what their biggest problem is, what they want, and what they need, and then give it to them.
  • Find out where your audience is spending time. Step out of your comfort zone and meet them where they are.
  • Understand and look for your audience first before you create a product or an idea. 
  • People will tell you what they want. People love to share their opinions more than anything else. Pay attention to those. In order to understand your audience, you just have to ask them.
  • You could start a business in any niche by finding out where your audience is.
  • Create something of value to give to people so that you can speak to them again. Give them something that is valuable enough for them to give that piece of communication. Give them something that meets your promise that they can implement at once.
  • It is better to do something small that someone could do in no more than hour that works. It doesn’t have to be super impressive. It just has to be something that works and will prove to them that when you say something, that is what they get.
  • People are willing to pay more for a faster solution. The best answer is often the shorter one.
  • Overcome as many objections as possible by letting people know that you are with them every step of the way. Let them know that if they send you an email, you will reply. If they have a question, you will answer. Everything else becomes easier when people feel more of those things early on in the relationship. Let them experience as much positivity as possible.
  • Create a relationship, then curate. There are millions of products online that people can buy. Your job is to put in front of your audience courses that are the right fit for them. Wait for the right fit and wait for the right time.
The fastest path to making money is to leverage your existing asset and do something that trades your time and effort for money.  @ServeNoJonathan on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Jonathan’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Listen to your audience. 
  2. Best thing for new ideas – Say YES. Do something outside of your comfort zone. Listen to ideas that you think are bad ideas and give it a try.
  3. Favourite tool for innovation – Scrivener.
  4. Keep project/client on track – Systems, processes, and project management software.
  5. Differentiate – Reveal your personality. People don’t buy from brands. They buy from people. The more people know you, the more likely they are to buy from you, because they are going to like you. Inject more of your personality in your marketing. The more you do that, the faster your business will grow.

To Be a Leader

Stop thinking about big projects instead think about small processes. Take any goal or task and break it down into smaller pieces, and it suddenly becomes manageable. Real success doesn’t come from a massive win. Where real success comes from is consistent action every day.

Reach Out

You can reach out and thank Jonathan through his website

Suggested Guest

Jonathan suggested we have a conversation with Derek Doepker, founder of Excuse Proof Fitness. So Derek, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jonathan Green.



Cool Things About Jonathan

  • He lives on a tropical paradise and hosts a weekly podcast from the beach.
  • His hobbies include kayaking, surfing, and building empires.
  • He was born in Los Angeles, raised in Nashville, educated in London
Real success doesn't come from a massive win. Where real success comes from is consistent action every day. @ServeNoJonathan on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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