Jason Case, Streamline Your Business Process for Growth – InnovaBuzz 354

Jason Case

Jason Case, Pulse Technology

In this episode, I’m really excited to have as my guest, Jason Case of Points Peak Marketing and Pulse Technology. Jason has a passion for helping businesses streamline their operations by implementing technology that is easy to use. He helps people implement the right processes and systems to support business growth and the power to scale efficiently.

In our discussion, Jason talked to me about:

  • Why you should spend more time building out your backend systems and processes to support the leads that come in from the frontend
  • Why it’s so important to know your numbers and have a process in place that makes it easy to view them
  • Focus on progress and not perfection, particularly with creating new products to fill market needs

Ken Wentworth in episode 304 introduced us to Jason.

Listen to the podcast to find out more.

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Systems and processes are the foundation of your business. @JasonICase on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Jason Case of Pulse Technology

Key points and takeaways from this episode include:

  • Automation allows you to put in place repeatable processes.
  • It is important to streamline your systems and processes so you can scale your business at a rapid pace. 
  • Systems and processes are the foundation of your business.
  • No matter what business you are in, you need to add value. 
  • Retaining customers is a big thing for all businesses.
  • Understand what your customer’s business is all about and start building that relationship. Figure out what problems they are facing and identify upfront how you can solve them.
  • Put systems and processes in place to help your customers solve their problems and work with them to get it going. By doing that, you are adding value to their company which then builds that relationship.
  • When you have multiple software that don’t work together, it can be problematic, especially if you’re in the growth stage.
  • No single software solution that can solve everything you need. 
  • As an entrepreneur, you have to be dynamic. You have to be knowledgeable but you also need to trust your gut feeling.
  • Know your numbers and how you are tracking them. Putting those numbers into a system that tracks it in real-time allows you to make more educated decisions on your business and take action. 
No matter what business you are in, you need to add value. @JasonICase on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Jason’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Reading and listening to podcasts. Consume as much content and information as much as you possibly can.
  2. Best thing for new ideas – Take notes, organise the content you consume, and take action. It’s progress, not perfection.
  3. Favourite tool for innovation – Audiobooks, podcasts, videos.
  4. Keep project/client on track – Block out you calendar with certain times to get stuff done. Estimate how much time each task is going to take. Evaluate those tasks and make sure that they are aligned with your goals.
  5. Differentiate – Really think about what problems you can solve. Identify the unique pain points that are being solved in an industry and figure out where you can be unique and where you can add a lot of value. 

To Be a Leader

Go get it! If you have an idea and you haven’t got started, then, go take the leap. You can always go back and do something different if it wasn’t the right fit for you.

Reach Out

You can reach out and thank Jason through their website

Suggested Guest

Jason suggested we have a conversation with Steve Flaherty of necoTECH. So Steve, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jason Case.

Links

Cool Things About Jason

  • He is also the Founder of Franchise Max, a company that provides a platform for franchisors and franchisees to use the same application to run their business smoothly.
  • He studied at the Columbus College of Art & Design.
  • He grew his printing business to an international level in five short years and sold it in 2014.
Identify the unique pain points that are being solved in the industry and figure out where you can be unique and where you can add a lot of value.  @JasonICase on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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