Janice Tomich, Compelling and Persuasive Presentations – InnovaBuzz 347

Janice Tomich

Janice Tomich, Calculated Presentations

In this episode, I’m really excited to have as my guest, Janice Tomich, a communication specialist, speechwriting, and speaking skills development coach. She is the founder and principal of Calculated Presentations.

Janice works with clients to hone their public speaking skills and provides communication coaching to help leaders navigate difficult conversations and support their teams. She works with executives and professionals to help them have their voices heard to drive change. Her perspective is driven by a deep belief that each of us – our individual thoughts, ideas, and vision can make a difference.

In our discussion, Janice talked to me about:

  • Developing presentation skills as an introvert
  • Her framework for compelling, persuasive presentations
  • Always making it about your audience

Mariana Norton in episode 295 introduced us to Janice.

Listen to the podcast to find out more.

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It is not about you. It is always about your audience. @JaniceTomich on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Janice Tomich of Calculated Presentations

Key points and takeaways from this episode include:

  • Consistent effort produces successful output.
  • Being an introvert doesn’t mean that you’re shy.
  • It is not about you. It is always about your audience.
  • We all get nervous. You get nervous because you care. 
  • Your body language changes if you can change your mindset.
  • Taking a deep breath and then exhaling longer lowers your heart rate and helps regulate any anxiety.
  • People who can stand up on stage humbly as just themselves are the ones that have the best ability to connect with others.
  • Watch your practice videos and listen to your podcast.  These practice pieces are important. Take your ego out of the way. It is such a fantastic learning tool if you can separate yourself and what you have learned from it. It provides you with a lot of feedback so you can continue to improve and do better next time.
  • When trying to land some speaking gigs, make sure that you have a good idea or framework,  and be really cognizant of who you are pitching to and what it is that you are pitching. 
  • It takes tenacity to land speaking gigs. If you’re put off with the first NO, you’ll never get anywhere. You have to be prepared for a lot of NO’s and ask for feedback.
  • It takes a considerable amount of time to acquire those gigs and you need to keep moving. Learn your craft as you go and build your reputation.
  • Get your audience interested right away. Open your presentation with something that will immediately engage people and pull them in right away. 
  • Make sure that the theme runs all the way through the presentation. It has to be supported and argued but not in so many ways because an audience can only take in so much. 
  • Finish your presentation powerfully in a way that it incites your audience to do something.
  • You don’t always need slides. A person standing on stage and sharing information in a persuasive and impactful way is often more effective than slides.
  • Choose the right visuals that can trigger your audience’s emotions, so that when they walk away, that image will let them remember what you have said. 
  • Images that people have personally taken themselves resonate more than stock photos.
  • Online presentations require lots of energy. Be enthusiastic. Pump your energy at least 10-15% more than you would usually do. Stay connected and engaged all throughout.
  • Public speaking is another piece of marketing. The exponential growth of being seen in communities and through that outreach far outstrips writing blog posts and all other marketing pieces that you can do because it allows people to see who you really are.
Public speaking far outstrips writing blog posts and all other marketing pieces that you can do because it allows people to see who you really are. @JaniceTomich on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Janice’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Be curious. Insatiable curiosity gives you the ability to drive your business forward and to drive that successfully.
  2. Best thing for new ideas – Listen to what your clients need and want.
  3. Favourite tool for innovation – OneTab
  4. Keep project/client on track – Asana
  5. Differentiate – Public speaking. Get yourself out there and have your voice heard so that people can see the real you.

To Be a Leader

It’s perfectly fine to go out and ask advice from others but you have to realise that this advice is coming from their own experiences. You need to be deliberate and be really thoughtful about whether the advice they are sharing with you will work in your situation.

Reach Out

You can reach out and thank Janice through her website and on LinkedIn.

Suggested Guest

Janice suggested we have a conversation with marketer and loyalty program expert Christine Mayston. So Christine, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Janice Tomich.

Links

Cool Things About Janice

  • She’s the co-founder and Marketing & Communication Lead of TedXKids@BC.
  • She was nominated for the RBC Canadian Women Entrepreneur Awards in 2017.
  • She studied at the British Columbia Institute of Technology and the Royal Roads University.
Get yourself out there and have your voice heard so that people can see the real you. @JaniceTomich on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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