Jackie Lapin, Speakertunity – InnovaBuzz 177
Jackie Lapin, Speakertunity
In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Jackie Lapin, who has worked with thousands of transformational leaders, authors, practitioners, speakers, and messengers, guiding them through their journey to their next followers.
For the past 12 years, her internationally acclaimed conscious companies have been providing PR campaigns, radio media tours, and speaking engagements to support the growth and revenue of changemakers.
In our discussion, Jackie talked to me about
- Getting booked to speak and the resources you need in place for that
- How focusing on your serving your audience can overcome any fear of speaking on stage
- Focusing on the outcome to enroll, engage, and inspire an audience.
Jamie Greenberg on episode 117 introduced us to Jackie.
Listen to the podcast to find out more.
Listen to the PodcastPart of the key to a successful business is being a niche provider. Know exactly who you serve and try not to serve everyone. @JackieLapin on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Jackie Lapin of Speakertunity
Key points and take-aways from this episode include:
- Put together a good speaker one-sheet, a benefit-driven sheet that explains why you are perfect for that audience. Then, have a good speaker reel, a video of you presenting in front of an audience and engaging with that audience.
- Be in a mindset that you are actually going to commit time to pursue your speaking engagements.
- Be authentic and from your heart. Present something that you know from your experience and that you have succeeded in doing in service of others and teach that to other folks. Go deeper down to see what it is that you have in terms of knowledge and wisdom that maybe is not everybody else’s doing. Put your own special spin on it and come forward in an authentic way.
- Don’t try to copy other people. Be yourself when putting yourself out in the world.
- Think about that one person who is your ideal party and build your program towards them.
- You can take portions of somebody else’s methodology. Adapt the parts that work for you and then adapt it to your own personal style.
- Part of the key to a successful business is being a niche provider. Know exactly who you serve and try not to serve everyone.
- Speakertunity’s Get Booked Training offers wonderful training videos on how to write your own speaker one-sheet, how to write your radio/TV pitch letter, how to construct your media kit, and how to get ready for virtual summits.
- Your speaker one-sheet is not about your credentials. It is about your audience.
- The key elements of a speaker one-sheet:
- An impactful headline that gears towards what is going to be the outcome.
- A knockout biography of probably 5 to 7 paragraphs that includes all your achievements, your background and what you are an expert on.
- One to three different presentations with short descriptions.
- One or two testimonials that will speak about why people want you on their stages.
A great photograph
- The thing that is so impactful about speaking is that you are giving content. A presentation is not a sales pitch. It is 80% content. Give your audience an opportunity to experience more of you, to get more of what they are already caught up in and excited about. A presentation is an offer. It is an invitation.
- The more generous you are with your time, your energy, and your knowledge, the more you are going to attract people.
- There is a difference between push and pull marketing. When you give, people will come to you and will want more. When you push, they are going to back away.
- Make people feel that they are valued and appreciated.
- It’s not about you. Stop thinking about what your audience is thinking about you and start thinking about how they need what you have. As long as you are on that stage in service to them and knowing that whatever you have to say is of value to them, it doesn’t matter what you look like. They are not going to judge you. They are not going to measure how good a speaker you are. What they really want to hear is how they can learn from you.
- You will get better and better the more you do it. Remember that you are doing it in service of your audience and if you don’t deliver your message, you are doing them a disservice.
- One of the keys to a good presentation is your story. Let your audience understand that you’ve been through it too and how you got to where you are. It makes them feel comfortable and it creates relatability.
The Buzz – Our Innovation Round
Here are Jackie’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Be courageous and be willing to take risks. In order to be innovative, you have to calculate the risk. Take the calculated risk and have the willingness to step out and move forward, and start seeing where the opportunity is. Have the courage to try even if you happen to have held back in the past.
- Best thing for new ideas – Listen to the marketplace. Listen to what people are telling you and let the market guide you.
- Favourite tool for innovation – Google Docs and Zoom.
- Keep project / client on track – Setting deadlines and checking with your team.
- Differentiate – Find our unique selling proposition. What is that you do that nobody else does? Brand yourself in a way that calls yourself out from the crowd. Find your distinction and emphasize on that distinction.
To Be a Leader
Trust your instincts. If you really listen to what is going on in your heart and your instincts, you will know what you are called to be there for and you will find that distinction and that difference. Listen to your intuition and it will guide you to the right place.
Jackie suggested I interview Claudette Rowley, author of Cultural Brilliance. So Claudette, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jackie Lapin.
- Website – Jackie Lapin
- Website – Speakertunity
- Website – Conscious Media Relations
- Speakertunity Cities
- Twitter – @JackieLapin
Cool things about Jackie
- She was one of the first women sports writer in America.
- She was instrumental in the launching The World Poker tour – the worldwide poker phenomenon.
- Her book, Practical Conscious Creation, was chosen best spiritual book of the year at the International New Age Trade Show and the Los Angeles Book Festival.