+61 3 5282 8313

InnovaBuzz Episode #68 – Information Marketing

Information Marketing

Information Marketing – Exceptionally Valuable Information

Information marketing – in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he’d really like to see the term content marketing replaced by information marketing as this better captures the true purpose.

Listen to the podcast to find out more.

Listen to the Podcast

content marketing is really providing exceptionally useful information for your target audience @innovabiz on #InnovaBuzz Podcast Click To Tweet

Show Notes

Key points and take-aways from this episode on Information Marketing:

  • Check your Facebook desktop feed – you may be able to do Facebook live directly from your desktop.
  • The main purpose of content marketing is providing exceptionally useful information to your target audience and being as helpful as you possibly can, without any expectation of something in return.
  • Communicating with your target audience in a way that is effective and engaging is vital – even to the point of conjuring the smell and taste of freshly baked bread (listen to the podcast!).
  • Getting to know your target audience is really important and one very effective way to do that is constructing audience or ideal customer profiles.
  • The difference between what your audience’s status before they have the information you provide, and their status after they have that information determines the value of that information.  To be exceptionally valuable, that information has to dramatically improve their status.
  • Share your profiles with us below in the comments (using the free templates provided)
  • Here is our Your Best Year Yet Business Retreat, where we work with business owners in a luxury resort, to help them design an awesome year for their business in 2017-18.


smell and taste the bread with @innovabiz on #InnovaBuzz Podcast Click To Tweet

Listen to the Podcast

Bonus Material

Below is the ideal client profile that Jürgen talked about on the podcast.

To get your own template for profiling your target audience or ideal client and also defining their BEFORE and AFTER, go to this link and make a copy of the Google Doc there for your own use.

Tabea - Customer Profile 1
Tabea - Customer Profile 2
Tabea - Customer Profile 3

Jürgen Strauss

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative business coaches to transform your online presence into a business generation platform that delivers exceptional results. You can find Jürgen on Google+ as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

Leave a Comment

Subscribe to the InnovaBuzz Podcast:


The Transformational Marketing Journey for Business Coaches guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your coaching business.

Recent Buzz

Communication and Marketing

Communication and Marketing – InnovaBuzz Episode 109

Communication and Marketing - How Far is it? In this episode, Jürgen talks about communication and marketing - using the example of the question "how...
Online Reputation and Wheel Worms

Online Reputation Management and Change – InnovaBuzz Episode 108

Online Reputation and Wheel Worms? In this episode, I reflect on a visit to the Innovabiz Manila office and some changes - change is a...
Reputation Management for Restaurants

Reputation Management for Restaurants – A Must for Your Marketing

You have a fabulous restaurant, delivering an exceptional dining experience to your customers.  Do you know what they say about you to their friends?  To...
Annabelle Chauncy

InnovaBuzz #107: Annabelle Chauncy, The School For Life Foundation

Annabelle Chauncy, The School for Life Foundation In this episode, my guest is Annabelle Chauncy, co-founder and CEO of the School for Life Foundation, which...