Fred Cary: The Entrepreneurial Playbook to Turn Expertise into Empires – 617


Fred Cary, IdeaPros.

Our guest in this episode is Fred Cary, a visionary entrepreneur and the founder of IdeaPros. Fred has dedicated his career to transforming outsiders into insiders within the entrepreneurial market, leveraging his vast experience and insights to guide aspiring entrepreneurs on their journey to success. Through this fascinating conversation with Jürgen Strauss, Fred shares his wisdom on the pivotal aspects of building a successful enterprise from the ground up.

Key points discussed include:

  • The Importance of Community in Entrepreneurship: Fred emphasizes the critical role of building a supportive community that fosters innovation and collaboration, allowing entrepreneurs to share knowledge and resources effectively.
  • Navigating the Transition from Expertise to Entrepreneurship: Highlighting a common challenge many face, Fred provides actionable advice on how individuals can leverage their specific expertise into scalable business models, underscoring the necessity of embracing broader business acumen and the value of collaboration.
  • The Power of AI and Innovation in Entrepreneurship: Fred discusses the transformative potential of artificial intelligence in the entrepreneurial landscape, urging current and aspiring business owners to utilize this technology to stay competitive and innovative.

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Turn your expertise into an empire. Start with a single step towards your entrepreneurial dreams. Take action today! @officialfredcary on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Fred Cary, IdeaPros

In the realm of entrepreneurship, the path less traveled often leads to the most rewarding destinations. Fred Cary, the visionary behind IdeaPros, has illuminated this path for countless individuals, turning outsiders into insiders in the bustling market of innovation. In this conversation with Jürgen Strauss, Fred shared invaluable perspectives that not only define the entrepreneurial spirit but also guide it towards success.

The Entrepreneurial Spirit: Embracing Outsiders

At the core of Fred’s mission is a profound belief in the outsider’s potential. The entrepreneurial world thrives on diversity, innovation, and the sheer will to bring change. Fred emphasizes the importance of building a community where individuals support and uplift each other, creating a brotherhood and sisterhood of entrepreneurship. This sense of belonging fuels the courage to pursue the unknown, a fundamental trait of successful entrepreneurs.

The Journey from Expertise to Entrepreneurship

Many embark on their entrepreneurial journey with a specific expertise, yet find themselves at a crossroads when it comes to translating this into a viable business. Fred’s advice? Seek collaboration. The transformation from an expert to an entrepreneur requires a mosaic of skills, far beyond the confines of individual mastery. He advocates for the partnership, the sharing of visions, and the collective pursuit of goals as the cornerstone of entrepreneurial success.

The Foundation of Success: Building Strong Teams

The significance of a supportive team cannot be overstated. Fred passionately speaks about the magic that happens when like-minded individuals join forces. Finding co-founders and team members who share your vision and complement your skills is not just beneficial—it’s essential. It’s about creating an ecosystem where every member contributes to the collective journey towards innovation and success.

Navigating Funding and Resources

One of the biggest hurdles for entrepreneurs is securing the necessary funding and resources. Fred sheds light on the reality that most entrepreneurs are outsiders to the realms of venture capital and traditional funding routes. Here, IdeaPros steps in as a beacon of hope, guiding entrepreneurs on how to pitch like an insider and secure the capital they need to bring their visions to life.

The Role of Risk and Innovation

Entrepreneurship is synonymous with risk. Fred discusses the importance of embracing risk, not as a deterrent, but as a driving force for innovation. He encourages entrepreneurs to constantly reimagine and evolve, staying ahead of the curve and daring to fill the gaps left by others. It’s through this willingness to face uncertainty that true innovation is born.

Leveraging Artificial Intelligence for Entrepreneurial Success

In our rapidly changing world, Fred highlights the critical role of artificial intelligence in shaping the future of entrepreneurship. AI not only offers unparalleled efficiencies and insights but also levels the playing field for entrepreneurs to compete in the global market. Embracing AI is not an option—it’s a necessity for those looking to lead in their industries.

Making an Impact and Taking the First Step

Perhaps the most resonant of Fred’s messages is the call to action. The journey of a thousand miles begins with a single step—a leap of faith into the entrepreneurial world. It’s about breaking free from the quicksand of comfort zones and taking the initiative to pursue your dreams.


Fred Cary’s conversation with Jürgen Strauss serves as a lighthouse for aspiring entrepreneurs navigating the tumultuous waters of business creation. The journey is fraught with challenges, but also brimming with opportunities for growth, innovation, and fulfilment. Let us embrace our entrepreneurial spirit, seek out collaboration, and step boldly into the future we wish to create.

Innovation isn't just about new ideas; it's about looking at old problems in new ways. Find your gap in the market. @officialfredcary on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Fred Cary’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. No. 1 thing to be more innovative – Get outside your comfort zone; it’s the quicksand that holds you back.
  2. Best thing for new ideas – Wake up in the middle of the night and write down your ideas; the best ones come when you least expect them.
  3. Favourite resource – The intelligent people I surround myself with; they’re the greatest asset for any entrepreneur.
  4. Keep project/client on track – Avoid feature creep by focusing on core functionalities and responding to customer feedback for improvements.
  5. Differentiate – Look at old problems in new ways and fill the market gaps that others are overlooking.


Fred encourages you to take the crucial first step toward your entrepreneurial dreams. If you’ve been waiting, today is the day to start. The first step is the hardest, but it’s also the most important. Take it and begin your journey towards success.

Reach Out

You can reach out and thank Fred Cary at the IdeasPro website, on Instagram, or directly through email at for his insights and guidance on transforming expertise into successful entrepreneurial ventures.

Suggested Guest

Fred suggested we have a conversation with Oren Klaff, author of Pitch Anything on a future Innovabuzz Podcast episode.


Cool Things About Fred

  • Fred has started 10 different companies
  • He has over 550, 000 followers on Instagram
  • IdeaPros have 450 companies in which they have shares
Your entrepreneurial journey is a puzzle. Find the right people to help you piece it together. @officialfredcary on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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