Episode #1 – Scott Hunt from Aspiron Real Estate

Image Courtesy of Aspiron Real Estate

Image Courtesy of Aspiron Real Estate

In this first episode of the InnovaBuzz  podcast, Scott Hunt from Aspiron Real Estate and Advance Homes explains how he is transforming the way Real Estate Agents do business using the internet in innovative ways.  Scott has been doing some very innovative things to transform the traditional business model of real estate agents, by making use of a great variety of tools that are enabled by the Internet.  Listen to the inteview to learn what Scott is up to.

Listen to the Podcast

Watch the Video

I’m giving away a copy of my “Seven Website Design Secrets to get you MORE Sales”  Workshop Video, Workbook and Resources Guide valued at $97.  Just tell us, in the comments below, the most innovative tool you are using in your business and explain how you use it. I’ll get Scott to swing by in a couple of weeks and award the prize.

Show Highlights

Some of the highlights of this episode include:

  • Scott’s background is in Graphic Design, before moving into Real Estate.
  • At Aspiron, it’s all about People First – everything is done with that in mind.
  • Educating your clients is critical if you have an innovative business model – not everyone “gets it” until you teach them
  • Innovative use of the Internet in changing your business model can give you a better work-life balance
  • Availability of Cloud Software has enabled transformation of the traditional Real Estate business model to the new one that Aspiron uses very succesfully

The Buzz – Our Innovation Round

Here are Scott’s answers to the questions of our Innovation round.  Watch the interview to get the full scoop.

  • believe in yourself and surround yourself with good people
  • social media and internet is a great opportunity to do things differently
  • Cloud based software that allows a systemized approach to attracting and nurturing prospective clients for our business
  • Communication
  • do something different but for the benefit of clients

Reach Out

You can reach out and thank Scott on Twitter: @aspiron_re or Facebook  or on his website: https://aspiron.net.au/

Suggested Guest

Scott suggested I interview somebody that’s taking media online – whether it be television or print utilizing the online to communicate with people.   I might go looking for Adam Tribe of The Tribe.  Adam, keep an eye on your inbox!

Competition Hint

Hint: to enter the competition, leave a comment under the video and tell us the most innovative tool you are using in your business and how you use it.


Full Transcript

Click to read….

Jürgen: Hi, I’m Jürgen Strauss and I welcome you to Episode Number 1 of the InnovaBuzz Podcast – designed to help smart businesses that are interested in all things innovation and the Internet of Things, become even more innovative.

My very first guest on the InnovaBuzz Podcast is Scott Hunt from Aspiron Real Estate and Advance Homes. Scott is doing some amazing things – transforming the way Real Estate Agents do business using the internet in innovative ways. We are going to learn a lot from this interview. Scott has been doing some very innovative things to transform the traditional business model of real estate agents, by making use of a great variety of tools that are enabled by the Internet. Now even though Scott’s model is making extensive use of the online space, his business is still very much all about people and helping people, which is something that many in the internet business forget! Scott explains how educating your clients is critical, if you are doing things “different than the norm” and suggests ways to do that, making use of Cloud software.

Before we meet Scott, a quick competition announcement: today I’m going to give away a copy of my “Seven Website Design Secrets to get you MORE Sales” Video Workshop, together with Workbook and a resources guide, so stick around for details on how you can enter the draw to win that prize later on in the video.

Jürgen: This week’s Innovation Tip is Reme.io – a service that allows you to create and schedule email reminders in seconds. And it’s free too. If you spend a lot of time in your email inbox, then this little utility might just help to remind you about things you want to remember. All you have to do is go to reme.io in your browser and enter the reminder and the date and time you wish to have your email sent. The system will then remind you at the time and date you’ve selected, by sending an email to your inbox. It’s a great little Cloud app, that I find really useful and Scott Hunt talks a lot about how Cloud software is transforming the way he does business. Scott has some great ideas and great insights – he is from Aspiron Real Estate and Advance Homes, so stay with us, let’s go to the Innovation Hive and hear the Buzz from Scott Hunt.

Jürgen: Hi, I’m Jürgen Strauss and I’m really excited today, to begin my podcasting adventure with a very special guest, Scott Hunt of Aspiron Real Estate and Advance Homes, who is transforming the way Real Estate Agents do business by using innovation and internet.

Welcome, Scott. It’s a privilege to have you as my first podcast guest!

Scott : Thanks Jürgen, it’s a privilege to be asked.

Jürgen: So before we get into learning more about some of the innovative business models you are putting into place with Aspiron, lets find out a little bit more about you as a person. When you were a kid, what did you want to be?

Scott: Well I probably wanted to be a truck driver. Actually my father was an interstate truck driver, so I spent a lot of time around trucks. So yeah, I guess I wanted to be a truck driver but I think Mom talked me out of that pretty quickly. But look, having said that I also learnt from that Dad who had a dream of having his own trucking company and went down the path of designing a logo and buying a truck and so on. But that dream didn’t quite eventuate for him and that’s perhaps what inspired me to build on my own businesses and to follow on from that dream I suppose. So that’s probably more what I took out of that, than the actual driving of trucks.

Jürgen: Okay that’s interesting. You mention designing a logo and buying your own truck because I believe your journey included getting into graphic designing business at some stage, right?

Scott: Yeah, well I always had an artistic bent I suppose and I was always encouraged by my parents to follow that, so I ended up doing graphic design for 15 years or so. I did Bachelor of Arts and started off in graphic design and then a after few years out, I found myself back in graphic design so I worked for this company and when I started my first business – it was graphic design and marketing business. So yeah that was very much my career up to few years ago when I changed to real estate.

Jürgen: Okay and when did you discover the web?

Scott: Ahh the web, well probably a bit late! A bit later than a lot of people I suppose, particularly in my industry. I guess it was probably in the mid 2000’s. I started my business around about 1995 and then it was for a number of years after that. I was very much a print based graphic designer so a lot of the work we did was for the printing industry. And so yes I guess as I developed my business, clients were wanting more of a holistic service. So we started to explore the internet as a marketing option for our clients. I think initially we worked with people who are experts in that field but as time went on, it became more and more of our business I guess. We jump fairly quickly from being way behind the eight-ball in the internet, we jumped quickly into video and live streaming of video and that sort of thing which nobody else was really doing at that time.

Jürgen: Okay. And so how did you get in to real estate? How did Aspiron come about?

Scott: Well I had a lot of clients over the years as I worked for my own company and also for the company I worked for previously to that, we had lot of real estate clients. We’d been doing sort of printing design and marketing for the real estate industry for number of years. I had clients all across of Australia from the largest real estate franchises in Australia to the large independents to a lot of small companies as well . I’m sort of observed for a numbers of years how real estate agencies marketed themselves and market their clients’ properties. I guess one thing I realized was that they’re pretty much all did in the same way, that real estate was a very conservative industry – not a lot of leaders out there and a lot of people are hesitant to try something new in case of doesn’t work. You know they lose market share or lose business or whatever – it’s a very competitive industry, a very sales driven industry as you probably know. I’ve always been someone who, perhaps not do things differently for the sake of it, but to find a better way to do things. So I always felt that with that knowledge, real estate would be a good industry to perhaps getting in there and shake a few things up or try a different take on an old business model. So that was probably the attraction for me in real estate as much as anything.

Jürgen: So how do you describe what you do now in one sentence? What’s the elevator pitch for Aspiron?

Scott: The elevator pitch would be that we help people achieve their dreams with property. So with that, we recognize that people come first and whatever we do, we do it with that in mind

Jürgen: That’s a great catch phrase isn’t it? People come first and so you help people with property.

Scott: That’s right.

Jürgen: What do you spend most of your time doing day to day?

Scott: Well look we are still pretty small business so I do a bit everything still, but I guess a lot of what I do is strategy and management, management of people and management of tasks. I’m still very sales focused, I still do a lot of sales, following up of sales but also planning for the growth of the company and looking into better ways to do things and refining our models. We also offer our model to other agents, so it’s all about refining what we offer and making sure what we offer is relevant. Yes a lot of big picture stuff, I still have to do a little bit of small picture stuff as well, but a lot of my time is on big picture stuff which is good.

Jürgen: What’s the one thing that keeps you awake at night?

Scott: What’s the one thing that keeps me awake at night? I don’t know if there is one thing, but you know as a small business owner, I think you would understand that we often have nights lying awake and thinking of better a ways to do things I suppose, and thinking of ways that we can stand out from our competitors but probably for me, the one thing that really keeps me awake is making sure that customers are happy. And making sure that we are doing a good job, that we are following up, that we are communicating with them that we are providing something that makes them want to go away and tell their friends and family and so on. I suppose that’s the main thing.

I come from a hospitality background – in between university and actually getting back into the Graphic Design industry, I did a lot of hospitality work and there of course you learn one of the maxims was the customer is always right so I did come in to business with a very customer focused background I suppose. So that’s probably the one the one main thing.

Jürgen: So what are some of the challenges you’re facing in building up this business particularly with transforming the business model from the traditional methods that a real estate agency uses to market and sell property?

Scott: Well I think any small business owner would agree the biggest challenge is cash flow. So from purely a small business point of view it’s definitely cash flow you know, we are still inside 2 and half years of starting up and I think a lot of small business owners know that the first 2 to 5 years is still a bit of a challenge and cash flow is still an issue. But beyond that and in relation to what we are actually doing and the fact that we are doing things a little bit differently to the traditional real estate model, is that we do have to convince people what we are doing is the right thing. They’ve seen real estate being done a certain way for so long they’ve seen agencies with big retails spends and shop-fronts, they’ve seen agencies advertising in the newspaper, they’ve seen these typical things that real estate agencies have always done and then they see us not doing that and they wonder why. They wonder if we actually know what we are doing.

We have to educate them about why we are doing things that way and that it’s actually to their benefit, rather than the client thinking that we’re just not very good because we are not visible, on the street or in the newspaper. It’s understanding that it’s going to take time I think. It’s great to be a pioneer at something but sometimes, probably in a short term sense it’s easier to be a follower. I enjoy being a pioneer but of course you’ve got appreciate that not everyone is going to get it, until you teach them.

Jürgen: Yes – so a large part of it is education around doing things differently and different may not be necessarily bad even though people have certain expectations around what real estate agents do and how they do it.

Scott: Yeah , I think like I said earlier, I don’t want to do things differently for the sake of doing it. I want to do it differently because it’s a better way to do it. It’s a better way for me without explaining the model I suppose. It’s better way for me for my life style. It’s for agents who work under our model and its better for our customers because we are not so focused on those big overhead costs and meeting those costs every week and month. I guess it’s better for our customers as it costs them less in marketing fees. You know all these sort of things. So we are doing it because I certainly believe that it’s a better way to do things not just for the sake of doing it differently. There’s plenty of companies that go out there and say we are different with this and with that but when it comes to the core functions of the business, they are not different at all. Or they’ve just done something different just for the sake of being different, not necessarily benefiting anyone.

Jürgen: So what are some of the key things you’re doing different in business that are innovations and are changing the game, but also benefiting the customer as you saying?

Scott: Well I think, you talk about the internet, I think that provide us with a great opportunity to do things differently. To do them on perhaps a lower cost base. The old school of real estate is to take out some retail space which is very expensive, advertise in the newspaper which is very expensive and have a very strong visible on street presence or physical presence. Whereas the internet offers opportunity to do it on a much lower cost base. It’s more immediate and it’s more cost effective. So that provides us an opportunity to create a business model that isn’t held to ransom by really high overheads, by high ongoing running costs and setup costs, which in turn gives me and agents who work under the model an opportunity to have a better work-life balance.

Also from a customer perspective an opportunity to spend more time with the customers we’ve got. I think you find a lot of complaints people have about real estate agents is that they the are great at the sales pitch and getting you to sign on the dotted line, but the follow up and customer support isn’t so great once they’ve got you in the door, they’ve got you signed up. So I guess that’s one of the big advantages, being able to run a lower cost business model, which is in turn gives us the ability to spend more time with the customers we do have. But also from a personal point of view, being able to spend more time with the family perhaps, or spend more time doing whatever it is that makes you happy as a person and not being held to ransom to the business and the overheads.

Jürgen: Now that’s fascinating. So what are some of the innovative things that you do that generate results for your clients?

Scott: Social media is one side. Social media is something that the real estate industry is still experimenting with. I think probably a lot of people still are, but social media is one area that we find we can actually directly communicate with people that are out there, as opposed to just through the real estate websites. So that’s definitely one area that we are experimenting with. I’m not sure we’ve got the formula exactly right, it’s an ongoing process. I think everyone agree that social media is still a bit of a mystery. So that’s one area.

Video I think is another area that we can work with very well and video offers great potential for the real estate industry. One of the things I think that puts people off, is the cost of getting things professionally produced. So one of the challenges for us is to come up with the format or formula that provides a professional outcome, that doesn’t cost the earth. You know there’s a fine balance between, particularly a video, because you can spend thousands of dollars on a property video and advertising a property, if you have to use a high level professional video production company, but on the other hand a lot of agents try to do it themselves and it looks terrible. So it’s a matter of finding a balance between the two. So we can provide a service for our customers that’s not going to cost them the earth but that presents their property in good light. So that’s a challenge in itself – but video does certainly provide a great opportunity. I think now – I saw something in the last couple of days or so that said that YouTube is now the second most popular social media site in the world – that goes to show how responsive people are to video. So that’s definitely one area as well.

But I think also what the Internet provides us from a business model point of view is the the cloud, which is a fantastic opportunity for business like ours. It gives us the ability to run business from anywhere, at anytime. We don’t have to have that traditional large office in order to house full time permanent staff. We can use staff all around the world, we can use staff next door, next suburb, next state, next country. We can use them at any time, from any location and so it gives us great freedom and flexibility in how we run our business. So all our software that we use has to be cloud based, from our customer resource management software, our accounting software. the software we use load to properties on the internet. Everything we use – Dropbox is a fantastic tool for us. To be able to share files amongst staff in various locations, so the cloud and the technology around that and the opportunity that provides us probably the biggest innovation that we utilize.

Jürgen: Okay. That’s fascinating. Somebody was telling me the other day about YouTube that, under 30’s these days, while we might talk about Googling things but the first place, they go to search things in YouTube.

Scott: Yes, it provides a very hands on, description on how to do things – you can actually see how something can be done. And the usefulness of these things is only as good as the amount of content and now YouTube is at a point where it’s like Google – just whatever you are looking for is all there. So, if want to know how to bake a cake you can go to YouTube and see how it’s done and if you want to know something high level you can go there as well. So that’s how it has become a great tool.

Jürgen: You mentioned earlier about the work-life balance, so what do you when you’re not working?

Scott: Well I spend time with my family as much as I can. I think real estate agents are notorious for not spending time with their family because of weekend work and so on. But for me I guess spending time with family is something I love to do. I like to brew beer, so I do a bit of home brewing; have a beer with mates, go to the footy (Ed Note – Australian Rules Football). You know things like that, just typical stuff. I do like to separate home from work, where I can. I do like to say okay the phone is off I’m not working for the next few hours or today or whatever. Within the reason I do like to be able to really switch off at times. Sometimes we get away camping together. if we can’t get phone reception, that’s great – I’m forced not to work!

Jürgen: Cut-off from work, yes. So have you read any good books lately that you’d recommend to people?

Scott: I love reading, I read a lot and but I probably don’t read a lot of business books. For me, reading is an often a way of removing myself from work, I suppose. So I can recommend lots of books but they’re probably not on business topics. I’ve just finished reading a book called Illywacker, which is a long book, a difficult book to get through, it’s the third time I’ve read it – it’s by an Australian novelist, Peter Carey, it’s a fantastic novel because it relates to number of things to do with innovation I suppose. The aviation, air-conditioning and car industries in Australia when they were very young, but it also talks a lot about the areas I grew up in – central Victoria and the gold mining towns.

Jürgen: Well if you could wave a magic wand and fix your business today, what would that be?

Scott: Cash flow – no question. If I could have access to an unlimited reserve of cash then I could achieve all the things that I want to achieve with that constant worry about the bank balance and paying bills on time.

For me, probably the one thing I’d fix would be something about myself and that is patience. I have all these grand ideas in my head and grand visions and so on, which I know I can achieve. I just need patience and time to achieve them and nothing happens overnight, so that’s probably the one thing I‘d fix in my business – my lack of patience.

Jürgen: That’s a great answer – often people think they’ll fix something outside but usually its inside that needs the change, isn’t it?

Scott: We know that very well, don’t we? So, yes, very much so. If we don’t have the right skills within ourselves, as someone you and I both know well says: if you don’t get over yourself, then the business will suffer. For me it is very much about what I can bring to the business because I know that if I’m in the right space then I can achieve anything that I set my mind to. So that’s the one big thing. It’s just taking these ideas and letting them pan out and getting the right people around yourself as well. People that can actually follow things through with you and that can implement the dreams and the visions that you have for you.

Jürgen: So what’s one of the big things you’re working on right now?

Scott: We’re working on few things actually. One thing we’ve done, you mentioned two businesses Aspiron Real Estate and Advance Homes. On the Advance Homes side of it we’re really working on creating a vision / mission / culture for the business. We are about to start recreating for some sales people. So we want to know that those sales people align with our vision or my vision as the founder of the company. So just getting all of that out in my head and into a solid document so that we can pass that on. So really creating a culture of what the business is about. What that means and what that means to the people who work for it.

From the other perspective, the Aspiron Real Estate perspective, we are also very much creating a systemized approach to lead generation. So that we can pass that system along to other agents who work under the model. We are just finalizing what we’re calling a prospect nurturing system – which is a systemized approach to attracting and nurturing prospective clients for our business. So for me as I’ve said, I have lots of ideas and visions and all these sorts of things for the business but my difficulty is to then take it and put it into a system and I’m getting help to do that. Once we create that then we actually have a real business model to work with rather than just a bunch of ideas. So yes, there are couple of things that we’re working on.

Jürgen: Terrific.

Alright, well let’s move on to the buzz which is our innovation round. That’s designed to help our audience who are primarily innovaters and leaders in their field to learn tips from your experience and your business and background.

So what do you think the number 1 thing is any one needs to do innovate?

Scott: Well, believe in yourself I think is one big thing. I think a lot of people fall over because they have an idea but they don’t trust themselves and think that idea is rubbish. So you’ve got to believe in yourself and your ideas, believe in your visions – that’s one big thing. You’ve got to surround yourself with good people. Good people that you can bounce ideas off and whose feedback is going to be quality and genuine feedback. There’s an old saying that “It’s hard to soar like an eagle when you’re surrounded by turkeys!” It’s true – you really need to surround yourself professionally with people with a similar level of passion and skill than yourself and preferably a higher level of skill and passion than yourself because you want to be able to aspire to something. Yes and explore your ideas as well, you need feedback, genuine feedback from those people about where you are heading and your ideas, exploring them, because not all of ideas are going to come through so you need to be able to explore them and make sure they are going to wash, before you put a lot of time and effort into them. So they’re the key things.

Jürgen: What’s the best thing you‘ve done to develop new ideas?

Scott: Again I guess its bouncing ideas off people. I really do think that’s it’s important to get genuine feedback from good people, from people with more experience, better experience, than you and not just in your field but in all different fields. Take other people’s perspective on what you are doing. It helps you shape those ideas and helps you give confidence that you’re on the right path. I think that’s probably the best if thing I’ve done – reach out to a really good genuine people and surround myself with good people to get their take on things.

Jürgen: You value input from other people – great. So what’s your favourite tool for innovation, for being productive and capturing ideas and managing it all?

Scott: Well I mentioned Dropbox before. Dropbox is a great – it costs next to nothing. It just provides so much ability for me to further my business model. Whether it be sharing with someone overseas in real time or locally in real time, it’s a fantastic tool. I also use a little tool called Highrise. It’s a very very simple CRM, but it allows me to record communications with my clients. So for a sales based organization, it can be very tricky, it can be very difficult to manage if you are getting a lot of inquiries in. It’s very difficult to manage the process as far as keeping regular communications with people. With Highrise, you can automatically record your conversations with them – your email conversations and then run back through those at any one time – it’s a great tool for somebody based in sales. That’s another cloud based software which is pretty inexpensive to run, so yes, there are couple of tools that I really like in my business.

Jürgen: Thanks for those. What do you think is the best way to keep a client or project on track?

Scott: Communication.

Definitely in my business communication is king. Just keeping them informed. I mean you use the words “on track”, but we’re talking about keeping the client happy, then you must communicate with them. Bad news, good news, whatever, stay in touch with them because it’s better at least if it’s bad news or something that’s not going right, at least they’re aware what’s going wrong and they know you are trying to fix it or trying to get the best outcome for them. So making sure you maintain a regular communication with the clients and customers I think is probably the key thing.

Jürgen: And what do think the number 1 thing or anyone can do to differentiate themselves?

Scott: The number 1 thing to differentiate yourself? You’ve got to know how your competitors are doing, I suppose, to know how to differentiate yourself, so that’s one thing. Research what your competitors are doing. A lot of businesses start up and you wonder how much thought they actually put into them. You know it might be great idea but until you actually look at if you got competition, if there’s a market for those things, so the obvious starting point is to see what your competitors are doing and make sure that you’re not just following them, you are actually setting yourself apart in some way. It doesn’t have to be world changing, it can just be something fairly simple. And then talk to your potential customers and make sure that it is something they want.

Jürgen: That’s a real good point. Yeah, don’t differentiate on something that’s not important and of no value to anyone!

Scott: Well it comes back to there’s no point in being different just for the sake of being different – plenty of people have gone broke doing that! So it’s got to be different for purpose, for a need, for something that people want out there. And it’s got to be based on more than just your own experience. A lot of people may say I’ll buy that so yeah, it’s a great business idea, but just because you’d buy it, doesn’t mean you’re going to get enough customers to run a successful business. It’s got to be based on a genuine need.

Jürgen: Yeah, great. Alright so what’s the future for you and for Aspiron Real Estate?

Scott: Well for me really I want to offer the Aspiron model, a model that, hundreds whatever, agents around Australia can work under. So for me it’s about changing the way real estate agents work. I read an article today actually, that came through my email inbox from a real estate news website saying that 1 in 5 real estate agents were unhappy with their career choice and that they wish they were doing something else. So for me that says there is a bit of a crisis in the real estate industry and there’s got to be a better way of doing it. When I switched over to real estate there’s a lot I loved about working as real estate agent. But I also saw a lot of hurdles in peoples’ way of a) making a successful career for themselves but also b) an enjoyable career for themselves. For me it’s about utilizing the opportunities, technology and the internet provides us and creating something that makes a real estate career a better option for people – more enjoyable, more successful option for people. So that’s it really – just refining that model and then getting it out there and showing the world how great it is.

Jürgen: Good. Where do you see the real estate industry headed?

Scott: Well hopefully in the direction I’m going! I definitely see it becoming more cloud based and more virtual based, less focussed on the large retail space office environment. Which in turn brings down the overheads and cost of running the business. I see more embracing with modern technology and the internet; I see it less reliant on newspaper advertising. And I see it offering people a far more flexible lifestyle choice. That’s where I see the real estate industry heading – a far more flexible low cost business model. And I guess perhaps more interaction between real estate agents and their customers as well. And more inclusive of property in general and buyers needs. Look it’s an interesting industry because it is often very heavily influenced by outside forces, so when the economic climate is falling, the real estate industry is one of the first areas to be hit. Legislation can affect the real estate industry – things like first home buyer grants and stamp duty and these sorts of things, can really impact on the real estate industry. So for me the way I see the industry go is into a far more flexible, sustainable business model that allows for all those things.

Jürgen: Okay and what are your expectations from the future around the Internet and the Internet of Things and increased automation?

Scott: Oh well, I mean anything is possible, isn’t it, really? You asked earlier when did you first get involved in the internet – it’s barely been ten years, so when you think about what’s happened in ten years, we would never have imagined where we are now. And ten years prior to that we wouldn’t have expected the internet! Who knows what ten years will bring. I think it will just continue to be more intuitive as far as the way people interact with technology. I think it will continue to be more intuitive and provided that it allows people to be involved in the technology, what I mean by that is relevant, so rather than something that people use simply I don’t know from laziness or whatever. It has to really involve something in people’s lives and improving peoples’ lives and improving the sustainability of the way we live. That’s probably a bit abstract but anything is possible, I just think that there’s so much opportunity to be far more flexible in the way we work as in not being office bound, not being bound by 9-5, being able to work as we live. I think that’s where the importance of technology lies. Yes, somehow being more interactive with people, more intuitive with the way we live on a daily basis.

Jürgen: Okay, thanks for that. So finally, what’s the #1 piece of advice you would give anybody in business that wants to be a leader in innovation and in their field?

Scott: Just get out there and have a go I think. Don’t let people tell you that you can’t do it. Just because nobody has done it that way before. Believe in yourself, believe in your own abilities, but again surround yourself with good people that can help you with your vision. Don’t go and build alone. That’s probably the one bit of advice. I think believing in yourself but also seek the help and advice.

Jürgen: Great. Well that’s really been fascinating Scott, Thanks for that. So where can people reach out to you and say thank you for all your insights?

Scott: Well they can find us on Facebook – we’ve got a strong presence on Facebook. If you search for Aspiron Real Estate or Advance Homes you’ll find us there or you’ll find me there on Facebook. Twitter as well and also through our website aspiron.net.au. Just search and find us.

Jürgen: So finally, who would like me to see me interview on the InnovaBuzz podcast?

Scott: Who would I like to see you interview? That’s a good question. Someone not in real estate perhaps? Look somebody in media. I’m not sure if I’ve got a name for you but somebody that’s utilizing video. Somebody that’s taking media online – whether it be television or print utilizing the online to communicate with people. Media online I think that’s very fascinating.

Jürgen: Alright. Thanks very much Scott. It’s been an absolute pleasure to have you here, particularly since this is the first podcast that I’ve done and so it’s been fascinating today and thanks very much.

Scott: It’s my pleasure. Thanks for having me on the podcast.

Jürgen: I hope you enjoyed meeting Scott Hunt as much as I enjoyed interviewing him on the podcast.

Remember, leave your comments underneath the video for your chance to win a copy of my “Seven Website Design Secrets to get you MORE Sales” Workshop Video, Workbook and Resources Guide. Tell us the most innovative tool you are using in your business and explain how you use it. I’ll get Scott to swing by in a couple of weeks and award the prize.

Next week’s guest on the InnovaBuzz podcast is Johnson Ongking, of Pacific Paints (Boysen) all the way from the Philippines, who I’m really looking forward to interviewing. Until next time. If you don’t innovate, you stagnate, so think big, be adventurous and innovate on!

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  


  1. Dee Harrison on August 11, 2014 at 06:09

    Well done for launching the podcast Jurgen. I found the interview really interesting. Some great insights from your guest.

    I am a tool junkie! I’d like to give slack.com a shout out. It’s great for keeping discussion threads out of email. Great for teams and for client comms too. I love anything that reduces email.

  2. Mark Petterwood on August 11, 2014 at 15:05

    Great work Jurgen.

  3. Troy Dean on August 11, 2014 at 16:28

    Nice work for launching a podcast Jurgen! My innovation tool is my sit down/stand up desk for keeping my lower back mobile and pain free.

  4. Gin McInneny on August 13, 2014 at 17:14

    Some great tips Jurgen and Scott. Thanks.

  5. Joanne Clark on August 15, 2014 at 21:26

    Thanks Scott – great discussion, especially the part about “getting over ourselves”. The tips are great – I am looking forward to the future podcasts Jurgen

  6. Graeme Ott on August 16, 2014 at 15:38

    Well done Jurgen of your podcasting for local small businesses. Looking forward to your great future posts. Scott showing us the way that things can be different and better, and that all real estate agents aren’t the same.

  7. Dave Graham on August 18, 2014 at 08:29

    Great podcast Jurgen & Scott! Can’t wait for the next one.

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