Eman Zabi, Exploring the Terrain: The Best Courses for Entrepreneurs by Entrepreneurs – InnovaBuzz 412

Eman Zabi

Eman Zabi, Terrain.io

In this episode, I’m really excited to have as my guest, Eman Zabi, a launch copywriter and founder of the Scribesmith as well as founder of Terrain. Eman started her career writing about climbing Mount Kilimanjaro, which then led to work as an outdoor copywriter before her love of research led her to work primarily in the launch space, as a copywriter.

Eman spent a lot of money on online courses to advance her skills and found that the most popular courses aren’t necessarily the ones that provide the best content. They’re just the ones with the best marketing team. This means course creators with great content aren’t able to get in front of the right audiences, and course takers get duped by misleading marketing. So she started Terrain, a course platform with curated courses for Entrepreneurs.

Eman previously appeared in episode 270, to talk about her business The Scribesmith.

In our discussion, Eman talked to me about:

  • The problems with most online courses and why less than 10% of people complete courses they buy
  • What makes Terrain different as a course platform – making it frictionless to take courses, complete courses and take action as a result
  • How to get engagement on courses, through challenges, collaborative spaces, goals and reminders and notes areas with the course

Listen to the podcast to find out more.

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A good course does what it says on the box. It is relevant to the audience, actionable, and delivers tangible results. @Eman_Zabi on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Eman Zabi, Founder of Terrain.io

Key points and takeaways from this episode include:

  • A good course does what it says on the box. It is relevant to the audience, actionable and delivers tangible results.
  • The algorithms have changed. Strategies have changed. Make sure that your course and the platform that you are using for it are up to date and that it is at the right level of depth for your audience.
  • Big claims are also vague claims. 
  • Taking a course is a lot like reading a book. You may or may not learn what the author is trying to teach you, but as long as you have lighthouse moments at the end of it, you’ll walk away feeling satisfied.
  • Terrain makes it frictionless to take courses, complete courses, and take action as a result. It has built-in reminders and incentives to motivate and inspire people to complete the course and take action. 
  • Terrain also provides a collaborative space for people to share their takeaways.
  • Unlike many other platforms, Terrain is designed with completion and the student experience in mind. 
  • Really get to know your audience – what their motivations and their pain points are. Understand the pain that is driving them towards your course. 
  • All of the courses on Terrain are courses that can help an entrepreneur level up.
  • Terrain’s interest as an organisation is very much aligned with course creators and consumers. Terrain markets the best possible courses out there that have been carefully vetted to ensure that every business grows – course creators get more sales, and consumers get the best courses to level up their skills.
Taking a course is a lot like reading a book. You may or may not learn what the author is trying to teach you, but as long as you have lighthouse moments at the end of it, you'll walk away feeling satisfied. @Eman_Zabi on #InnovaBuzz… Click To Tweet

The Buzz – Our Innovation Round

Here are Eman’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Start doing things. Start experimenting and making mistakes. Every time you make mistakes, you’ll find a way to do it better the next time.
  2. Best thing for new ideas – Switching my brain off, watching foreign language TV shows.
  3. Favourite tool for innovation – Zapier
  4. Keep project/client on track – Scheduled follow-ups from the team
  5. Differentiate – Stop following trends that don’t make sense for your brand.

To Be a Leader

Creating a course is not the only way to scale your business. Only create a course if you are compelled to create one and not because your business coach told you to do so. Figure out what your one to many approach is and how you can set that up. Make sure that it’s something that you really feel strongly about doing. Some people are called to be teachers, if that’s not you, then you have no business creating a course.

Reach Out

You can reach out and thank Eman through their website and on Twitter.

Suggested Guest

Eman suggested we have a conversation with researcher and behavior designer, Margarita Quihuis of the Solve for X Podcast. So Margarita, keep an eye on your inbox for an invitation from us to the InnovaBuzz Podcast, courtesy of Eman Zabi.

Links

Cool Things About Eman

  • She’s a Level-1 Game Design Thinker.
  • She speaks Arabic, English, French, Spanish, and Urdu.
  • She successfully climbed and summited Mount Kilimanjaro, the world’s highest free-standing mountain and the highest peak of Africa.
Creating a course is not the only way to scale your business. Only create a course if you are compelled to create one and not because your business coach told you to do so. @Eman_Zabi on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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